Scribd
Upload
12 views4 pages

Mass Customization in Fashion Industry

The document discusses mass customization and provides examples. It defines 4 key attributes of mass customization as instantaneousness, costless, seamless, and frictionless. It then provides details about each attribute. An example of mass customization in the clothing industry is also given, discussing how the company Duray used computer-assisted design and customer forecasting to mass produce slightly customized clothes for groups of customers.

Uploaded by

21P410 - VARUN M
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
12 views4 pages

Mass Customization in Fashion Industry

The document discusses mass customization and provides examples. It defines 4 key attributes of mass customization as instantaneousness, costless, seamless, and frictionless. It then provides details about each attribute. An example of mass customization in the clothing industry is also given, discussing how the company Duray used computer-assisted design and customer forecasting to mass produce slightly customized clothes for groups of customers.

Uploaded by

21P410 - VARUN M
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

PSG COLLEGE OF TECHNOLOGY​

​
B.E. PRODUCTION ENGINEERING DEPARTMENT​

19P012 - SUPPLY CHAIN MANAGEMENT

Topic : MASS CUSTOMIZATION

PRESENTATION BY,
​VIJAY VIGNESH S (20P220),
IIIrd year, 6th Semester.

Department of production engineering 1


Mass customization

KEY ATTRIBUTES THAT COMPANIES IN MASS CUSTOMISATION:

[Link].

[Link]

[Link].

[Link].

Department of production engineering 2


Mass customization

[Link]:
Modules and processes must be linked together very quickly. This allows
rapid response to various customer demands.
2. Costless:
The linkages must add little if any cost to the processes. This attribute
allows mass customization to be a low-cost alternative.
[Link]:
The linkages and individual modules should be invisible
to the customer, so customer service doesn't suffer.
[Link]:
Networks or collections modules must be formed with little overhead.
Communication must work instantly, without taking time for the team building which
is necessary in so many other typesDepartment
of environments.
of production engineering
3
Mass customization - Example
Mass customisation in clothing industry:

❖
Company name : Duray.

[Link] focused on using computer-assisted design

[Link] forecasted the process involving individual consumers or group of customers

➢
Manufacturing Revolution

•Article
Massreference
production of slightly customized clothes for a group of customers.
- [Link]

Department of production engineering 4

You might also like