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BlueStone: Premium Jewelry Event Strategy

This document proposes event ideas for BlueStone, a premium fashion jewelry brand, to promote its new collection and showcase its craftsmanship amongst high-net-worth individuals. The three main event ideas discussed are: 1) An art gallery-style showcase of the design and crafting process; 2) A display revealing the imagination and thoughts that designers pour into each piece; 3) An opportunity for guests to design their own piece which may be featured in future collections. Additionally, the document discusses partnering with complementary brands and hosting events at social clubs and through themed gatherings in tier 2 towns.

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shobhit
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56 views18 pages

BlueStone: Premium Jewelry Event Strategy

This document proposes event ideas for BlueStone, a premium fashion jewelry brand, to promote its new collection and showcase its craftsmanship amongst high-net-worth individuals. The three main event ideas discussed are: 1) An art gallery-style showcase of the design and crafting process; 2) A display revealing the imagination and thoughts that designers pour into each piece; 3) An opportunity for guests to design their own piece which may be featured in future collections. Additionally, the document discusses partnering with complementary brands and hosting events at social clubs and through themed gatherings in tier 2 towns.

Uploaded by

shobhit
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

BlueStone

Objective
• To showcase BlueStone as a premium fashion brand and to be
promoted amongst HNI’s and existing customers

• An innovative and memorable experience by creating a ‘larger than


life celebration event’ and create word of mouth

• To create a platform for the brand to launch their new collection and
create excitement amongst people
Our Thought
• “Jewels is a way to express the kind of Woman you are” In India
woman expresses their beauty, class and style by wearing unique
designs, which is admired by all

• And today’s woman, who is independent and have money to


spend, take the privilege of selecting the best designs and styles,
which is just a touch away
Idea
• For HNI’s event, we suggest 3 ideas:

– Showcasing Craftsmanship – ‘How we Design’

– Displaying our Thoughts - ‘Crafted with Love’

– Showcase your Imagination – ‘Create your own Design’


How we Design
• Showcasing Craftsmanship:
– An art gallery atmosphere will be created to showcase the
process of design and creating a Jewelry

– As there is lot of thinking and efforts goes in creating each &


every jewelry piece

– Easel stands with different pictures of creating Jewelry


Crafted with Love
• Displaying our Thoughts:

– As the brand is famous for it’s designs, we would reveal the imagination,
concentration and thoughts pour by the designers

– Our designer will hand craft the process of designing the jewel will be
shown on screen

– Later the whole process from design to rendering to making will be


showcased on screen
Create your own Design
• Showcase your Imagination:
– An opportunity for guest to put their imagination on paper

– Our designers will craft their thoughts and the best design will
be showcased in product range by brand
Idea
• Events at Tier 2 towns:

– Cross promotions – Car Brand, Watch Brand, Clothing Brand

– Club Event – Social Clubs or Community Clubs

– Individual Event – Themed Event


Cross Promotions
• As the brand is premium and has specific TG, we plan to reach out
to them at the exclusive places
– We suggest to do events at Car brands, Watch Brands and
Clothing Brands
– The excising customers of brand will be invited at event and
BlusStone collection will be showcased
– Brand gets an opportunity to interact with it’s TG and promote
themselves
Social Clubs or Community Clubs
• Club Event:
– In mini metro city social clubbing is are very popular, attending
events and gathering is a trend amongst HNI’s

– The best place to capture our TG, creating special events &
themed evenings would be a fabulous idea
Themed Event
• Individual Event:
– Themed event for existing customers (similar to metro city
events)
• Showcasing latest collection
• And interaction with them
• Décor to mesmerize all

– Wine with exquisite cheese to be served to the guest


Thank You

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