Sampling Design II

Session 10: Agenda

1) Probability Sampling Methods

2) Non-Probability Sampling Methods

 Sampling Methods/Techniques

Probability Non-Probability
Sampling Methods Sampling Methods
• Simple Random Sampling • Convenience Sampling
Method Method
• Stratified Random Sampling • Judgmental/Purposive
Method Sampling Method
• Cluster Sampling Method • Quota Sampling
• Area Sampling Method Method
• Systematic Sampling • Snowball Sampling
Method Method
• Multistage Sampling
Method
 Example
Population Definition
Small Scale Agro-Processing Enterprises
Permanently Registered with DIC, Ahmednagar
till End of Financial Year 2007-08

Population Size, N = 500

Sample Size, n = 100
 1) Probability Sampling Methods
a) Simple Random Sampling Method:
Population
N= 500

Sampling units are randomly selected from population

Sample
n=100
 1) Probability Sampling Methods
a) Simple Random Sampling Method:
• Samples are selected randomly from Population
• Randomness means without any
logic/system/pattern
• All the units have equal chance
of selection
• Methods:
o Lottery Method
o Random Number Table:
Tippet, Fisher
 1) Probability Sampling Methods
b) Stratified Random Sampling Method: Directly Proportional

Food Non-Food
Population
Sector Sector
Strata Strata Size:
N= 500
Size: 300 200 (40%)
(60%)
Sampling units are randomly selected from
each strata of the population

Food Non-
Sector Food Sample
Strata Sector
Sample Size Strata n=100
60 Sample Size:
(60%) 40 (40%)
 1) Probability Sampling Methods
b) Stratified Random Sampling Method: Inversely Proportional

Food Non-Food
Population
Sector Sector
Strata Strata Size:
N= 500
Size: 300 200 (40%)
(60%)
Sampling units are randomly selected from
each strata of the population

Food Non-Food
Sector Sector Sample
Strata
Strata Sample Size: n=100
Sample 60 (60%)
Size:
 1) Probability Sampling Methods
b) Stratified Random Sampling Method: Dis-proportional

Food Non-Food
Population
Sector Sector
Strata Strata Size:
N= 500
Size: 300 200 (40%)
(60%)
Sampling units are randomly selected from
each strata of the population

Food Non-Food
Sector Sector Sample
Strata Strata
Sample Size Sample Size: n=100
50 50 (50%)
(50%)
 1) Probability Sampling Methods
b) Stratified Random Sampling Method:
• Population is divided (Stratified) into homogeneous groups called as
Strata
• Homogeneity within Group
• Heterogeneity amongst Groups
• Samples are selected from all the strata randomly
• Methods for Deciding Strata Sample Size:
 Proportionate Method
o Directly Proportional
o Inversely Proportional
 Disproportionate Method
• Most Accurate Method
• Requires More Resources
 1) Probability Sampling Methods
c) Cluster Sampling Method:
Population
Tal kas
A
70
B C u
60 50 D
E F
70 60
G H
50 60
N= 500
80

• Clusters are randomly selected from the population

• All Units of Selected Cluster become part of Sample
• Non-Selected Clusters do not become part of Sample

B E
60 70
Sample
n=100 (Will be 110)
 1) Probability Sampling Methods
c) Cluster Sampling Method:
• Population is divided into groups called as Clusters
• Heterogeneity within Group
• Homogeneity amongst Groups
• Clusters are selected Randomly
• All the Units from the selected Clusters are selected as
Sample
• Not a Single Unit from remaining clusters is selected
• Most Cost Efficient Method
• Less Accurate
 1) Probability Sampling Methods
d) Area Sampling Method:
Population
Tal kas
A
70
B C u
60 50 D
E F
70 60
G H
50 60
N= 500
80

• Clusters are randomly selected from the population

• All Units of Selected Cluster become part of Sample
• Non-Selected Clusters do not become part of Sample

B E
60 70
Sample
n=100 (Will be 110)
 1) Probability Sampling Methods
d) Area Sampling Method:
• Version of Cluster Random Sampling
• Population is divided into groups/clusters
based on Geographic Area
 1) Probability Sampling Methods
e) Systematic Sampling Method:
01,02,03,04,05,06,07,08,09,10, Population
11,12,13,14,15,16,17,18,19,20,
21,22,23,24,25,26,27,28,29,30 N= 500
.
491, 492, 493, …..498. 499, 500
• Calculate: Sampling Interval=N/n = 5
• Select first unit from first 5 units Randomly (Say it is 3)
• Add Sampling Interval to Selected Unit to find Next Sampling Unit

03,08,13,18,23,28….
…
… Sample
493, 498.
n=100
 1) Probability Sampling Methods
5) Systematic Sampling Method:
• Both System and Randomness exist together
• Calculate Sampling Interval (SI)
• SI= Population Size/Sample Size = ‘n’
• Select one unit randomly from first ‘n’ units
from sampling frame
• Go on adding ‘n’ (SI) (System) to the
previously
selected unit to find out next unit
 1) Probability Sampling Methods
f ) Multistage Sampling Method:
• Sample is drawn for Large Population
Stage wise
• For different stages one can use different
Sampling Method
• Combination of various Probability Sampling
Methods
 Sampling Methods/Techniques

Probability Non-Probability
Sampling Methods Sampling Methods
• Simple Random Sampling • Convenience Sampling
Method Method
• Stratified Random • Judgmental/Purposive
Sampling Sampling Method
Method • Quota Sampling
• Cluster Random Sampling Method
Method • Snowball Sampling
• Area Sampling Method Method
• Systematic Sampling
Method
• Multistage Sampling
Method
 2) Non-Probability Sampling Methods
a) Convenience Sampling Method:
Population
N= 500

Sampling units are selected from population based on the

Convenience of the Researcher

Sample
n=100
 2) Non-Probability Sampling Methods
a) Convenience Sampling Method:
• Select sample based on Convenience of Researcher
• Convenience can be of
o Time
o Distance
o Familiarity etc.
 2) Non-Probability Sampling Methods
b) Judgemental/Purposive Sampling Method:
Population
N= 500

Sampling units are selected from population based on the

Judgement of the Researcher

Sample
n=100
 2) Non-Probability Sampling Methods
b) Judgemental/Purposive Sampling Method:
• Select sample based on Purpose/Judgement
of Researcher
• Researcher needs to have knowledge,
experience
and expertise to exercise Judgement
• Subjective nature
 2) Non-Probability Sampling Methods
c) Quota Sampling Method:

Food Non-Food
Population
Sector Sector
Strata Strata Size:
N= 500
Size: 300 200 (40%)
(60%)
Sampling units are selected from each strata of
the population based on the Judgement of
Researcher
Food Non-
Sector Food Sample
Strata Sector
Sample Size Strata n=100
60 Sample Size:
(60%) 40 (40%)
 2) Non-Probability Sampling Methods
c) Quota Sampling Method:
• Version of Judgemental Sampling Method
• Similar to Stratified Random Sampling Method
• Population is divided into homogeneous groups
• Homogeneity within Group
• Heterogeneity amongst Groups
• For each Group Sample Size (Quota) is decided
based on the proportion of the group in the
population
• Samples are selected from all the groups based on
Judgement of the Researcher
 2) Non-Probability Sampling Methods
d) Snowball Sampling Method:
Population
N= ?
A,B,C,D

• Initially select those units whom you know

• Collect data from selected units and in the end ask for references
• Select references taken from previously selected sample to get new
sample
A – E, F
B – G,H,I
C- J Sample
D- K,L,M…
n=?
 2) Non-Probability Sampling Methods
d) Snowball Sampling Method:
• Used when Sampling Frame is not available
• Uses characteristic of Snowball
• Initially select those units whom you know
• Collect data from selected units and in the
end ask for at least 2 references
• Go on selecting references taken from previously
selected sample to get new sample
• Sample Size go on increasing as and
when researcher meets respondents
 Summing up: Session 10
Sampling Methods/Techniques
Probability Non-Probability
Sampling Methods Sampling Methods
• Simple Random Sampling • Convenience Sampling
Method Method
• Stratified Random • Judgmental/Purposive
Sampling Sampling Method
Method • Quota Sampling
• Cluster Random Sampling Method
Method • Snowball Sampling
• Area Sampling Method Method
• Systematic Sampling
Method
• Multistage Sampling
Method
 Example: Small Scale Agro-Processing Industry: Population

Tehsil A'nagar Rahu. Shri. Total %

Sr.
No. Product 14
1 2 3
Category

Processing
1 of Fruits & 15 2 2 38 5.41
Veg.
2 Vegetable 9 4 6 41 5.84
Oil
3 Milk & Milk 19 6 7 116 16.52
Products

15

Total 226 37 56 702 100

% 32.19 5.27 7.98 100

 Example: Small Scale Agro-Processing Industry: Sample

Tehsil A'nagar Rahu. Shri. Total %

Sr.
No. Product 14
1 2 3
Category

Processing
1 of Fruits & 5 1 1 12 5.41
Veg.
2 Vegetable 3 1 2 13 5.84
Oil
3 Milk & Milk 6 2 2 37 16.52
Products

15

Total 72 12 18 225 100

% 32.19 5.27 7.98 100

 Thank You

Session - 11:
Feedback and
Guidelines about E-certificates

22 May 2020:
nd