ECOTECT
| an eco-friendly product that protects
BUSINESS PLAN
Jose Ruel D. Debuton
Phoebe Joulle D. Yu
Franz Annun B. Puaso
Jessica Giena Pardales
11- THESSALONIANS
VISION
Become one of the pioneers
of zero waste future that produces
country’s sustainable eco-friendly
products.
MISSION
We at ECOTECT, seeks to create
and promote high quality eco-friendly products
that will ensure also the safety and protection of
our dear customers. We strive to grow our
business that will also help reduce the waste as
we craft our products using sustainable materials
that will sustain a healthy planet to live in.
FACEMASK
WHAT ECOTECT OFFERS?
| abaca facemask
The researchers found that the abaca mask
absorbed 3 to 5 percent of the total water applied,
the N95 mask absorbed 46 percent, and the surgical
mask absorbed 0.17 percent. Essentially, the abaca
mask repels water far better than an N95 and nearly
as good as a surgical mask.
K95 Mask
46%
Absorbs water
Abaca Mask
3-5%
Absorbs water
Surgical Mask
0.17%
Absorbs water
Abaca Face Masks are comparably 7 times more
effective at filtering air particles and therefore
provide better protection than the common cloth
face masks.
| MUCH BETTER?
Better filtration rate than just ordinary cloth face
mask
made from organic raw materials like abaca fibers and grass which
are made into a special filter
Soft and elastic cord or cotton fabric that fits to your ear
Washable and Reusable (last up to 4 months)
Eco-friendly material | biodegradable and sustainable
Can help the country’s economy by helping abaca farmers and
workers
NOSE BRIDGE |
MADE OF THICK CLOTH
ELASTIC STRING
GARTER
( MADE OF COTTON)
KN94 BODY PROTECTIVE
STRUCTURE FILTER | ABACA
FABRIC
| FRONT | BACK
second layer
first layer
[customized]
ECOTECT
TEAM MEMBERS
GENERAL MANAGER |
RYAN N. HIGA
SALES PERSON |
MARCUS D. APOLLO
MARKET
ANALYSIS
AGE
GENDER
STATUS
TARGET TACLOBAN CITY
MARKET PALO
STA. FE FAMILY
ALANGALANG
MARKET
Tacloban City 269,814
Palo 70,052
SIZE Sta. Fe
Alangalang
20,439
55,235
estimated market size | 415,540
penetration rate | 2.4%
ALTERNATIVE/ COMPETITION COMPETITION
ANALYSIS
KEY OUR COMPANY COMPANY
ASSETS COMPANY A B
Superior Product STRENGTH STRENGTH STRENGTH
Good Business STRENGTH WEAKNESS WEAKNESS
location
Strong sales STRENGTH WEAKNESS WEAKNESS
team
Strong financial WEAKNESS STRENGTH STRENGTH
capacity
COMPETITIVE
ADVANTAGE
COMPETITIVE ADVANTAGE
COMPANY A
• Produces facemask • Too expensive
• Able to more quickly and • Inconvenient mask
produce quantities of • Awful sales
product • Location
• Can protect from bacteria/ • Wrong target market
viruses
COMPETITIVE ADVANTAGE
COMPANY B
• Capable of producing • Exorbitant
substantial quantities • Commodity became
• Inexpensive expensive
• Do not fit well
• Can protect from the virus
COMPETITIVE ADVANTAGE
ECOTECT
Affordable
Comfortable
Cotton garter for the ears
Sales marketing
Biodegradable and adorable packaging
MARKETING
AND
SALES PLAN
HOW OUR CUSTOMERS WILL LEARN
ABOUT US?
PUBLIC RELATION
SOCIAL
MEDIA
PLATFORMS
EVENT / ACTIVITY DATE
Uploading
Official
Sending ofof
Launching the
Facebook Product’s
of EcoTect
Page
Uploading of the Product’s
Teaser Picture
Invitations
Our
This
official social
Teaser
will be the day we media
Video
launch pages
our
will
businesscontinue
By this
During andday,
this
time, the introduce
toassuming
post
officially
admins updates
ofthat and
our
EcoTect’s
we
As the officialwhich
announcements
main product, launching
regarding
is the of thethe
Abaca
official
have already Facebook
gathered an
group
audience, (the
business
Facemask,
business draws
complete nearer, EcoTect’s
information
official to
members)
our keep
social
will solely
mediaour customers
pages
focus will on bea
official social media pages will drop August
August
August
August 9, 8,4,2021
1 –2021
August2021
onwards
3, 2021
regarding
dropping
specific
engaged the
aand
task, product
teaser and picture
updated. and is
that business,
of
This our main
to gather
will August 6, 2021
another
schedule
product
and toproduct
ofour
encourage give teaser,
operation
the
thetarget specifically,
days,
target how
market
market toan to
serve
a video as that platform
will contain to
another
order,
idea
like and
of
and what other
thematters
follow business
our our willisalso
different be
all about.
social
communicate
sneak
introduced. peek of with
the product dearand the
This willpages
media beConsequently,
a strategy
for further this will
to keep
updates our be and
customers.
the business’
daycustomers
future
announcements
official
we start taking tagline,
excited
regarding
vision,
orders thefrom
without and
launchthe
mission.
customers.
giving
of out too much
the product. details.
o The packaging strategy of EcoTect will adhere to our product’s
P mission and that is to only utilize eco-friendly materials that will
A S produce an equally eco-friendly product.
C T o The packaging will consist of kraft paper as the main outer covering
K R of the product, sturdy cardboard made of paper mache to ensure that
the facemasks will not be bent, paper string to enclose the packaging,
A A
and papel de hapon for extra layer of protection of the facemasks.
G T o stickers of our logo and the business’ contact details will be embedded
I E on the outer covering of the facemasks in order to grab the attention
N G of our current, and hopefully, potential customers
G Y
HOW WE’LL ENCOURAGE THEM TO
TELL OTHERS ABOUT US?
Competition-based Pricing
Competitor 1 Competitor 2 ECOTECT
₱180.00 ₱90.00 ₱35.00
HOW WE’LL GET OUR PRODUCTS TO
OUR CUSTOMERS?
DIRECT SELLING
Reach out to the social media
platforms to order and to give more
details for the product and delivery
/ doesn’t involve the inclusion of an
3 1-2 order | delivery
1 intermediary and the manufacturer getsfee
3-4 | no charge
in direct contact with the customer
More | no charge + atfreebie (s)
the point of sale
2 4
Choose the delivery method: Door- Order received!
door delivery or for pick up
OBJECTIVES | G O A L D AT E
Consistent production of high quality After 3 months of first operation
product at a lower price
Improve the customer’s satisfaction to
the product and services (excellent After 3 months of first operation
customer service)
Innovation of new eco-friendly
After 5 months of operation
products to the customers (survival)
Profit maximisation (getting and A year after the operation
staying profitable)
Growth of the business -
ECOTECT
| an eco-friendly product that protects