SEO Audit Report
Content and Technical
Instructions:
• This Live Project has 2 parts: Part 1: Analysing upGrad SEO Audit
report; Part 2: Analysing your Blogs’ SEO Audit Report.
• You will analyse the SEO audit report for [Link] from
[Link] and suggest ways to optimise for a better
SEO score. Similarly, you will analyse the SEO audit report for
your blog using [Link]
• You need to provide (any) two optimization techniques for
content and (any) two for technical.
• Note: The SEO reports used are from different tools.
PART A
Content SEO
From the SEO audit report given, suggest ways to perform Content SEO.
Your Answer:
Optimisation suggestion 1 (Include, how it will impact)
The overall SEO Score is 75/100 which can be further improved.
According to the report, the Upgrad website is missing H1 Title Tags. H1 tags help identifying
important topics of the website pages to the search engines. Including H1 tags will help the
Upgrad website a lot in improving their Content SEO.
Content SEO
From the SEO audit report given, suggest ways to perform Content SEO.
Your Answer:
Optimisation suggestion 2 (Include, how it will impact)
According to the report, the website is missing Alt Tags for its images. Including Alt tags with
images will help in including useful keywords.
The website has also failed the Responsive Image Test and the Image aspect ratio test. By
fulfilling the required criteria and meeting the requirements for these, the website can further
improve its SEO Score and improve its content SEO.
Technical SEO
From the SEO audit report given, suggest ways to perform Technical SEO.
Your Answer
Optimisation suggestion 1 (Include, how it will impact)
The site loading time for the Upgrad website is close to 6.65 seconds.
The average loading time is 5 seconds and Upgrad should look to improve this.
Technical SEO
From the SEO audit report given, suggest ways to perform Technical SEO.
Your Answer
Optimisation suggestion 2 (Include, how it will impact)
The size of the webpage’s HTML is 182.5Kb which much higher than the average 33Kb.
Reducing the size of the HTML will greatly help in reducing the page load time.
PART B
Attach Your Blogs SEO Report (in the from of screen
shots)
SEO Report for [Link]
[Link]
usp=sharing
Q1. Identify two content and two technical gaps for your webpage. State relevant
optimisation techniques for the same.
Your Answer
Content SEO Gaps
1) Use of H2 TO H6 Title Tags is missing. Title tags need to be optimized properly.
2) Page has a low volume of text and can be considered as thin content. This gap can be filled by
properly optimizing content on the page.
Technical Gaps
1) The page’s server response time is low and which can be optimized for better results.
2) The page uses inline styles which is an older practice and can degrade page load performance.
Newer CSS Style Sheets should be used instead
Q2. Identify the Title tag, H1, H2 and H3 tags for your blog's home page.
Your Answer
The title tag is THE FASHION ALLIANCE
The page is missing titles tags H2 and H3.
Q3. What is your server speed; and How can you improve it?
Your Answer
1) Server response time is 0.8 seconds.
2) All page content speed is 2.5 seconds.
3) All page scripts time is 7.7 seconds.
Q4. Study your report and identify if your blog has a [Link] file?
Your Answer
The blog consists of a [Link] file.