Social media live project

submission
Facebook Campaign

Jeet Palan
 Slide 1

Campaign Problem Statement

{Please write down the problem statement and information provided to you}

Blog topic and link: The Fashion Alliance - [Link]

Budget provided: Rs1000

Objective: Traffic Generation

TG: 18 – 35
 Slide 2

Explain the targeting parameters

{Identify the targeting parameters you’d select to amplify your blog Give reasons for
the same, even if it is NA.}

Targeting parameters:
1. Age Range – Change age range from 22 – 35 because students will just have
graduated from college and starting their jobs and will be starting to be able to
afford things on their own.
2. Location – Narrow down the location and make the area more specific.
3. Interests – Try to include more fashion and customization related interests and
exclude accessories.
Campaign summary screenshot-1 Slide 3

{Submit screenshots of the campaign order summary for your ad. This should be
submitted in 2 slides - screenshot of Ad Set (slide 3/current slide) with Campaign name,
Campaign objective, bidding strategy, budget, ad scheduling and the screenshot of
actual ad (slide 4/next slide) with image, headline, text and CTA.}
 Slide 4

Campaign summary screenshot- 2

{Screenshot of the actual Ad with image, headline, text and CTA.}
 Slide 5

Campaign result screenshot- Performance

{Share the performance screenshot, we have attached a sample screenshot for your
reference. Please ensure that the screenshot mentions the Result Rate. Customise the
default metrics to enable the Result Rate being shown.}
 Slide 6

Campaign result screenshot- Demographics

{Share the demographics screenshot,we have attached a sample screenshot for your
reference}
 Slide 7

Summary
Write a short summary covering following points (Word limit- 150 words):
a) What KPIs will you use to analyze the ad performance?
Ans – The KPIs that will be used to analyse the ad performance:
1 – Gender
2 – Age Group
3 – CTR
4 – Location
Summary Slide 7

Write a short summary covering following points (Word limit- 150 words):
b) Was the campaign a success or not?
Ans – The campaign was not as successful as required.

c) Based on the results obtained, suggest some targeting optimizations that you
would perform. (atleast 2)
Ans – 1) Modify Target Audience from 18 – 35 to 22 – 35
2) Narrow down location

d) Based on the results obtained, suggest some creative optimizations that you
would perform. (atleast 2)
Ans – 1) Use a better, more creative image.
2) Modify primary text and headline to increase its readability.