PAWS & CLAWS
Claws grow from paws, but paws are
basically just an animal's hand.
Business Partners: Ganaesh, Lavinya, Syed Imran, Seth Eriksson 1
OUR MISSION
Enhance pet grooming technologies and deliver
premium pet goods and services. Strive to satisfy
consumer needs. Maintaining a pet and getting along
with other animals as well.
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S E RV I C E S O V E RV I E W
PET SUPPLIES PET GROOMING PET FOSTERING
Food, Treats, Article for use, Combing hair, Cleaning the ears, Pulling the The term "pet dog fostering"
Medicine, Health care products & ear hair, Cleaning the eyes ,Brushing the primarily refers to the legalization
Cleaning product for pets. teeth, Cutting the nails, Trim the soles of the of dog pets under a contract with
feet, Shaving hair, Bathing, Blowing, Full our business, which also
body trim & etc. incorporates the pet's integration of
health and beauty protection.
LIVING SALES M E D I C A L T R E AT M E N T F O R
PET
PET PHOTOGRAPHY
We also sell dog, cat, fish, birds, We provide treatments for dog A charming pet can be captured in a
turtles, etc. digestive issues, allergic dermatitis, beautiful way through pet
and eye, ear, and mouth diseases. photography. With the ongoing rise
in living standards and the
popularity of art
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TA R G E T C U S T O M E R S
HEALTH-CONSCIOUS PET-SPECIFIC
CUSTOMERS CUSTOMERS
THRIFTY CUSTOMER PAMPERED-PET
CUSTOMERS
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MARKETING PLAN
THE
MARKETING PRODUCT PROMOTION
GOAL S T R AT E G Y S T R AT E G I E S
Branded in 2022-2023, Longer-term planning - Product differentiation strategy Opening Promotion
2022-2027 five years to expand our services. - Product brand strategy - Use weekends to build momentum
Maintain business operations and sales of the - Product portfolio strategy - Use products to build momentum
first store; start to prepare for expansion. Holiday Promotion
Prepare for later development; further develop Customer
the market. - Membership card promotion
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A D V E RT I S I N G CHARACTERISTIC PRICE
S T R AT E G Y BUSINESS S T R AT E G I E S
S T R AT E G Y
- Internet advertising In this increasingly competitive market,
We create a photo wall that will take cute
- Outdoor Advertising maintaining a price advantage is the most
photos of pets that are fostered in the
(Banners & Pamphlets) direct way to win. Our pet store is a newly
company, bind them to a specific wall,
opened store, So there is no big money
display them as pets, and give the pet
flow, So we will not lower the sales price
owners a platform.
very low. But we will never set a price
higher than the market price.
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G A N T T C H A RT
No. Task Name Start Finish Nov-22 Dec-22 Jan-23 Feb-23 Mar-23 Apr-23
1/11/2022 9/1/2023
1 Obtain pet shop license from local authority
11/1/2023 31/3/2023
2 Shop renovation
16/1/2023 1/4/2023
3 Plan marketing strategy
25/3/2023 7/4/2023
4 Store Interior
20/1/2023 10/2/2023
5 Hiring employees
15/2/2023 3/3/2023
6 Employee Training
16/1/2023 15/3/2023
7 Banner & Pamphlets design & printing
22/2/2023 28/2/2023
8 Purchase pet's accessories & medical supplies
28/2/2023 10/4/2023
9 Opening advertising through media
20/3/2023 31/3/2023
10 Distribution of pamphlets & banners to surrounding people
30/3/2023 7/4/2023
11 Final arrangement of furniture, Pets play area and rest area
10/4/2023 9/4/2023
12 Opening ceremony of shop
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S.M.A.R.T GOALS
Our business goal is to attain a recognizable position in pets, pet products and services with measurable
market share (10%) by the end of the first 12 working months, according to the design and
development of :
• Innovative & beneficial pet products and services
• Complementary pet products and accessories
• Socially responsible & environmentally friendly products
• Educating customers about various pet foods and diseases
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BUDGETING & EXPENSES
Expenses Per Month Year 1 Year 2 Year 3
Expenses RM RM RM RM
Legal & Accounting (permits,license) 6,000 4,000 4,000 4,000
Office supplies (Stationary, etc) 250 3,000 3,000 3,000
Rental (property) 5,000 60,000 60,000 60,000
Insurance 3,000 36,000 36,000 36,000
Shop renovation/ Repairs 80,000 12,000 12,000 12,000
Interior expenses (designing) 50,000
Sales & Marketing (advertising, etc) 6,000 12,000 12,000 12,000
Equipments (dryers, etc) 25,000
Furnitures 12,000
Internet 100 1,200 1,200 1,200
Electricity 3,000 36,000 36,000 36,000
Water supply 1,000 12,000 12,000 12,000
Supplies (towels, shampoos, food,etc) 15,000 60,000 60,000 60,000
Tax 5000 20,000 20,000 20,000
Others 10,000 12,000 12,000 12,000
Total Expenses 218,650 268,200 268,200 268,200
Start-up Assets
Cash Required 50,000
Start-up inventory 40,000
Total Start-up Assets 90,000
Employees Salary
Manager 7,000 84,000 84,000 84,000
Cashier 3,500 42,000 42,000 42,000
Beautician 5,000 60,000 60,000 60,000
Assistant 4,000 48,000 48,000 48,000
Veterinarian Doctor 6,500 78,000 78,000 78,000
Photographer 5,000 60,000 60,000 60,000
Total Salary 31,000 372,000 372,000 372,000
Income
Sales 93,056 300,000 1,050,000 5,300,000
Total Income 93,056 300,000 1,050,000 5,300,000
Net Total (-125,594) (-340,200) 409,800 4,659,800
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E X P E C T E D L I M I TAT I O N S & I S S U E S
P O L I C Y A N D R E G U L AT O RY M A R K E T E N V I R O N M E N TA L MANAGEMENT RISK
We run the danger of leadership errors
Numerous associated businesses, including pet leading to increased work and operating
In public spaces like barbershops, theatres, dancing supplies, pet food, and beauty equipment, are prone costs, poor work management, and poor
studios, gymnasiums, swimming pools, and to swings that might affect the pet grooming decision-making. The growth of our store
exhibition halls, dogs are not permitted. There are market. The store also runs the danger of will be significantly affected by this
certain dog breeds that are prohibited or restricted in competition from businesses in the same sector. danger. It's challenging to unify operating
general, which has shocked the pet business. This will be a significant competitive issue if other procedures and there's a chance that poor
stores are located nearby. management may cost you clients.
FINANCIAL RISK SPECIFIC RISK EMERGENCY PLAN
The administration of pet stores is distinct from that of Make sure to maintain your hygiene well
Financial risk is the likelihood that a business
the broader service sector. Candidates must possess while grooming your pet and disinfect as
would incur losses as a result of the
expertise in professional pet care, cosmetics, and other needed. Pets should have their health
unpredictability of its financial status. Our growth
related fields. Pet services come with a certain amount evaluated before being fostered in order
will be challenging because of potential funding
shortages, challenging capital turnover, weaknesses of danger. The owner leaves the pet unattended; it to prevent the spread of various infectious
becomes ill or even dead, etc. during the fostering time. diseases that affect animals. Make a
in our financial management, and the "triangular
timely call to the veterinary clinic to
debt" issue.
guarantee that the animal receives its
initial care.
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PLAN TO OVERCOME
P O L I C Y A N D R E G U L AT O RY M A R K E T E N V I R O N M E N TA L MANAGEMENT RISK
As entrepreneurs, it is our responsibility to take the In the early stages of launching a store,
We can use a method of setting up a variety of supplier
initiative to fully understand the direction of change we should learn about management,
trade channels to mitigate the risk of price changes. Add
or the development of policy, and to do so with a expertise in management and commodity
new clients while coexisting with current ones. The store
solid legal foundation. Additionally, we must operations from the industry experts and
can implement the necessary creative extensions in the
promptly understand the rules and laws pertaining better ourselves. We should standardize,
middle and later phases of operation.
to pets and guarantee that they are promptly control, and create our own management
transmitted to our animals. model. Create your own traits to improve
the perception of our brand.
FINANCIAL RISK SPECIFIC RISK EMERGENCY PLAN
Establish effective risk preventive and treatment To overcome the difficulty, the retail sector's Before being fostered, pets should have their health
strategies as well as risk awareness. Adhere to the participants must collaborate. Understand the evaluated to help avoid the spread of various infectious
prudential principle and create a specific reserve to stop industry's development pattern, the upstream and diseases that affect animals. The problem of pet
risk losses before they happen. Create a method for downstream industry chain, and be familiar with abandonment during fostering should be addressed, and
tracking how corporate monies are being used. Identify pertinent rules and regulations. enhance employee the owner's contact information should be left. Make
whether the owner's investments and borrowed cash skill development and reinforce the store's technical prompt contact with the Centers for Disease Control
were made in a reasonable manner. advantages. and Prevention in case of an emergency.
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CONCLUSION
The prospects for the pet industry are bright. More
and more capital is invested in the pet industry. It is
not only a challenge but also an opportunity for us.
We hope to build a strong connection between our
customers so that they can feel secure and stay more
connected with us. We believe our business will get
better and grow well.
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