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Defining Brand Value on Social Media

This lesson explains how to define a brand's value proposition and identify ways to provide value to audiences on social media by defining a brand's personality and voice, and explaining how to participate versus market on social media.

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96 CK
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5 views1 page

Defining Brand Value on Social Media

This lesson explains how to define a brand's value proposition and identify ways to provide value to audiences on social media by defining a brand's personality and voice, and explaining how to participate versus market on social media.

Uploaded by

96 CK
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

This lesson explains how to define a brand and explores ways to provide value

to audiences on social media.

Lesson Objectives
• Define a business or brand’s value proposition.
• Identify dimensions of brand personality and voice.
• Explain the difference between participating and marketing on social media.
• Identify ways to provide value to an audience on social media.

Level: Beginner
This content is suitable for high school, CTE and university students who
already use social media in their personal lives but have little or no experience
using it for professional or business purposes.

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