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Strategic Alternatives and Planning Analysis

The document outlines strategic planning considerations for a company. It prioritizes six strategic choices: survival, differentiation, sustain, growth, and globalization. For growth and differentiation, short-term plans include promotional campaigns and discounts, while long-term plans focus on brand recognition and expanding stores. It also discusses business/service planning, outlining seven indicators for product/service planning and development, including variety, price, distribution, promotion, customer service, billing processes, and store environment.

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suman chaudhary
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25 views3 pages

Strategic Alternatives and Planning Analysis

The document outlines strategic planning considerations for a company. It prioritizes six strategic choices: survival, differentiation, sustain, growth, and globalization. For growth and differentiation, short-term plans include promotional campaigns and discounts, while long-term plans focus on brand recognition and expanding stores. It also discusses business/service planning, outlining seven indicators for product/service planning and development, including variety, price, distribution, promotion, customer service, billing processes, and store environment.

Uploaded by

suman chaudhary
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

SECTION III: ANALYSIS OF STRATEGIC

ALTERNATIVES

3.2. Prioritizing the Options

Top Five Strategic Choices Priority Reasons

1. Survival Higher competition due to existing and new


entrants in various platforms

2. Differentiation Lacks unique products and advanced online


services

3. Sustain High rate of employee turnover and lacks proper


training for employees

4. Growth Overlooks the opportunities attained from


developing rural areas

5. Globalization No exposer to international retail industry


3.3. General Strategic Planning

Top Five Strategic Choices Short-Term Plans Long-Term Plans

1. Growth Promotional campaigns Support local development

2. Business offering Increase sales and revenue Improve brand recognition


customization

3. Differentiation Providing discount New stores in Kathmandu and


across the country

4. Diversification Increase market share Largest corporate taxpayer in the


country

5. Sustainability Technological advancement Employee retention

6. Survival Suffocate the competition Generate employment


SECTION IV: BUSINESS/SERVICE PLANNING,
DEVELOPMENT AND IMPLEMENTATION

4. Product/Service Planning and Development

Indicators Intended Action Programs


P1: Product Wide variety of products and items
P2: Price High quality at a very fair price
P3: Place Delivery of goods to the right location through
effective distribution system

P4: Promotion Promotion through events, exhibitions, discounts &


demonstrations

P5: People Staff are consistent merchandising and customer


service is assured

P6: Process Customer satisfaction through rapid billing services


and quick product acquisition both online & offline

P7: Physical Environment Attractive infrastructure, lightings and ambience

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