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Zomato: Innovations and Challenges

Zomato is an online restaurant discovery and food delivery platform founded in India in 2008. It operates in 22 countries and has listings for over 1.4 million restaurants. The company introduced features like restaurant images, menus, reviews and ratings as well as online ordering, table booking and payment processing to address challenges from competitors. Zomato's business model utilizes tools for menu management, inventory control, recipe management and analytics to help restaurants improve profitability and customer experience.

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Bhavya Shah
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36 views14 pages

Zomato: Innovations and Challenges

Zomato is an online restaurant discovery and food delivery platform founded in India in 2008. It operates in 22 countries and has listings for over 1.4 million restaurants. The company introduced features like restaurant images, menus, reviews and ratings as well as online ordering, table booking and payment processing to address challenges from competitors. Zomato's business model utilizes tools for menu management, inventory control, recipe management and analytics to help restaurants improve profitability and customer experience.

Uploaded by

Bhavya Shah
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

zomato

“ E V E R Y M E A L S M AT T E R S ”

Team members:-
Aditi desai
Bhavya shah
Tejas Gaikwad
Sayantan sarkar
Company profile:-
Founded in India in July 2008, Zomato has grown into a global
restaurant search and discovery websites and app , providing in-
depth information for over 1.4 million restaurants across 22
countries.

Founder &current founder CEO :-


Deepinder Goyal

Co-founder :- Pankaj chaddah


Introduction:-
What Zomato had?
• Images of restaurants and foods
• Reviews of restaurants
• Ratings
• Menu
• Contact information and address

Challenges faced ?
• Online ordering food facilities from competitors like swiggy , foodpanda,
uber eats.
• Online table booking at restaurants
• Reviews and orders at the same places.
Zomato introduced :-
Zomato base : it’s a cloud base easy to use and it had pos system as backend.
Zomato book : one solution for table management and reservation needs.
Zomato order : easy and fastest way to order food from the restaurants .
Business model.
Executiv
e Real – time analytics
informa
tion
systems
Inventory management
Decision support Customer relationship management
system

Management information Menu management


Recipe management
systems

Offline transaction
Transaction processing system Online payment
MENU MANAGEMENT
Analytical tools to provide food and beverage
management with the decision support to
improve there profitability.

includes excellent menu as per the required


generation and maintenance systems.

interfaced to the point of sale system for daily


food cost reporting.
Inventory management

• Provides full cost distribution to the general


ledger
• Manages inventory departments and non
inventory cost centers
• The purchasing module , provide automatic
update upon the receipt.
• Assists chef and other end-user with
replenishment of storerooms or non
inventory kitchen.
• Includes the wireless bar code functionally.
Recipe management :
• Automates compliance the customer and organizational standards
• Speed up and reduces costs of bringing new products to market.
• Know the value of costs and engineers value formulations
• Desired nutrition and ingredient list
• Search and report on your entire catalogue .
Online payments
Offline transaction
Electronic Receipt
Framework:-

Query Query Zomato


processing Front end
parser app

Restaurants
locations Search engine
food keying

Indexing
metadata database and
hashing
Zomato analytics system:-
Input
Output
• Customer
demographic data
Processing • Loyalty program
• Customer food
• Win back modelling
preference
• New subscibers
• Historical
• Zomato base prediction
transactional data
• Zomato book • Customer lifetime
• Real time data
• Zomato order values
feeds
• Seasonal trend
• Profile data
• Recommend options
• Hotel preference
References
[Link]
zomato-clone-features-business-model-revenue-streams-cost-
c3f8204efd05

[Link]
app-business-model/

[Link]
q=zomato+mis&source=lnms&tbm=isch&sa=X&ved=2ahUKEwjWm4Oorsz
2AhWxTWwGHW6RBI0Q_AUoAnoECAEQBA&biw=1280&bih=649&dpr=1.
5#imgrc=lYIzDSI1NdywZM
THANKYOU….!

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