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Amul: India's Dairy Cooperative Success

Amul, established in 1946, is a dairy cooperative in India managed by the Gujarat Co-operative Milk Marketing Federation, contributing significantly to India's status as the largest milk producer globally. The company operates under a unique 'Anand pattern' cooperative system, collecting 8.4 million liters of milk daily from 2.79 million farmers and distributing products to over 500,000 retail outlets. Amul has launched 101 products in the past four years and aims for a revenue growth target of 20.7% for 2019-20, while facing competition and challenges in operational costs and supply chain complexities.

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Bhavya Shah
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3 views7 pages

Amul: India's Dairy Cooperative Success

Amul, established in 1946, is a dairy cooperative in India managed by the Gujarat Co-operative Milk Marketing Federation, contributing significantly to India's status as the largest milk producer globally. The company operates under a unique 'Anand pattern' cooperative system, collecting 8.4 million liters of milk daily from 2.79 million farmers and distributing products to over 500,000 retail outlets. Amul has launched 101 products in the past four years and aims for a revenue growth target of 20.7% for 2019-20, while facing competition and challenges in operational costs and supply chain complexities.

Uploaded by

Bhavya Shah
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

NAME OF STUDENTS

• TEJAS GAIKWAD
• BHAVAYA SHAH
• NITYA DWIVEDI
• SIDDESH PATIL
• MANJEERI SAWANT
• RAVI GIDWANI
INTRODUCTION
• Formed in 1946 is a dairy cooperative movement in India.
• A brand name managed by Gujrat Co-operative Milk Marekting
Federation (GCMMF)
• Jointly owned by 2.79 million produce in Gujrat.
• Spurred the White revolution of India, which has ,made India the
largest producer of milk and milk products in the world.
• Overseas markets- Mauritius, UAE, Bangladesh, Australia, China,
Singapore, Hong Kong and few south African countries.
• Fresh plans of flooding the markets of Japan & Sri Lanka.
• Dr. Verghese kuriene former chairman og the GCMMF – the man
behind the success of Amul .
• Has a 15% market share in the Rs. 15,000 crore milk category and a
37% share in the 900 crore organized ice-cream segment.
BUSINESS MODEL
• Amul followed a unique business model. “Anand pattern” co-
operative system
• Every day Amul collects 8.4 million liters of milk from 2.79 million
farmers converts the milk into branded, packaged products, and
delivers goods to over 500,000 retail outlets across the country.
SWOT ANALYSIS OF AMUL
STRENGTH WEAKNESS
• Largest food brand in India and Asia Operational Cost
• High Quality Products Manufacturing Completely dependent on village for it’s raw materials
• Exceptional Growth Risks of highly complex supply chain system
• Market leader Short shelf life on it’s products
• Huge customer base
OPPURTUNITIES THREATS
• Penetrate international markets Competitors –Kwality wall’s
• Diversify product portfolio Growing price of milk and milk products
PRODUCTS OF AMUL
• In the past four years, it has launched 101 products.
• The revenue Growth target for 2109-20 is 20.7 % to Rs. 40,000 crore.
• In year 2017-18 it was 29,225 crore.
• They are highly customized products and maintaining their qualities.
• Amul milk is a product which sales more across global.

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