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Profitability Analysis and Market Insights

The document discusses profitability analysis and provides steps for preliminary questions, conveying strategy, segmentation, identifying issues, benchmarking competitors, and market entry metrics. Several parameters for comparison with competition are listed including customer characteristics, product characteristics, and sales/marketing elements.

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Adarsh Tiwari
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4 views3 pages

Profitability Analysis and Market Insights

The document discusses profitability analysis and provides steps for preliminary questions, conveying strategy, segmentation, identifying issues, benchmarking competitors, and market entry metrics. Several parameters for comparison with competition are listed including customer characteristics, product characteristics, and sales/marketing elements.

Uploaded by

Adarsh Tiwari
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Profitability

• Asking Preliminary Question


• Clarifying the objectives
• Understanding client’s Product[Ex. Clock].
Profit • Geography[Low Penetration, FB(rural area) internet]
• Value Chain in which company works
• Production > Distribution > Retailing
• Spidey-sense information
Revenue Cost
• Having & conveying overall strategy
• Overall Strategy
Price/Unit Units Cost/Unit Units • Sub-Strategy
• Mini-synthesis

• Segmentation[MECE (Mutually Exclusive & Comprehensively Exhaustive)]


•
Fixed cost Variable Cost
•
Geography
Value-chain
Market Size Market Share • Product-parameter(Colour, Price, Size)
• Distribution Channel

• Company specific issue or industry wide issue


• Hypothesis Driven Approach

• Improving Drilling Speed


• 80/20 Rule
• Competitors Benchmarking
• Business Insight
Business Insight
There could be several parameters which could be compared with competition for this

Customer Characteristic Product Characteristics Sales/Marketing


• Customer segments targeted • Price range of product • No. of Retail outlets
• Age group • Specification of Product • location of outlets
• Gender
• After Sale Service • Visibility in stores
• Income
• Brand Image • Sales representatives
• Geography
• Type of requirement • Discounts & offers
• Online marketing
Market Entry
• What metric should we use to decide if we should enter the market or not?
• Is there any reason why the company is considering market Y in particular?

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