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Introduction to Web Mining Techniques

Web mining is the process of applying data mining techniques to discover useful information from the World Wide Web. It involves mining web data, web structure, and web usage patterns. The goal is to extract hidden patterns and relationships within websites and search logs to gain insights into user behavior and web structure. Some applications of web mining include targeted advertising, fraud detection, information retrieval, and generating user profiles for e-commerce recommendations.

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Om Brahmbhatt
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17 views11 pages

Introduction to Web Mining Techniques

Web mining is the process of applying data mining techniques to discover useful information from the World Wide Web. It involves mining web data, web structure, and web usage patterns. The goal is to extract hidden patterns and relationships within websites and search logs to gain insights into user behavior and web structure. Some applications of web mining include targeted advertising, fraud detection, information retrieval, and generating user profiles for e-commerce recommendations.

Uploaded by

Om Brahmbhatt
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

WEB MINING

Created By :-

          Om P.
Brahmbhatt
INTRODUCTION 

Web Mining is the process of Data Mining techniques to automatically discover and
extract information from Web documents and services. The main purpose of web mining
is discovering useful information from the World-Wide Web and its usage patterns.
WHAT IS WEB DATA ?

• Web Data is :
• Web Content – text, image, records, etc.
• Structure – hyperlinks, tags, etc.
• Web Usage – http logs, app server logs, etc.
WEB-STRUCTURE MINING
• Generate Structural mining summary about the Web-Site and Web-Page.

Depending upon the hyperlink, ‘Categorizing the Web pages and the related
Information @ inter domain level
 
Discovering the Web Page Structure.

Discovering the nature of the hierarchy of hyperlinks in the website and its
structure.
USAGE  OF  WEB MINING

• Web mining refers to the application of data mining techniques to the World
Wide Web. 
• Web usage mining is the process of extracting useful information from web
server logs based on the browsing and access patterns of the users.
WHY  MINE THE WEB?

• Enormous wealth of information on


Web.
• Financial Information (e.g. -  Stock)
• Book/CD/Video (e.g. - Amazon)
• Restaurant Information (e.g. - Zagats)
• Car Prices (e.g. - CarPoint)
WEB MINING APPLICATIONS
• E-commerce (Infrastructure)
• Generate user profiles 
• Targeted advertising
• Fraud
• Similar image retrieval
• Information retrieval (Search) on the Web
• Automated generation of topic hierarchies
• Web knowledge bases
• Extraction of schema for XML documents
• Network Management
• Performance management
• Fault management
RETRIEVAL OF SIMILAR IMAGES
• Given:
• A set of images
• Find:
• All images are similar to given images
• All pairs of similar images
• Sample applications:
• Medical diagnosis
• Weather predication
• Web search engine for images
• E-commerce
WEB MINING ISSUES
• Size • Diverse types of data
• Grows at about 1 million pages a day • Images
• Google indexes 9 billion documents • Text 
• Number of web sites • Audio/video
• Netcraft survey says 72 million sites • XML
• HTML
WEB MINING PROCESS
Web
 Server 
Log

Data Clean
Data 
Preparatio Data
Mining
n

Site
Data
Usage Paterns
THANK YOU 

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