VIVA PRESENTATION

RUCHI VINAY CHAVAN

Topics taken
We Lounge :

•Mr. Yogesh Naik- Director, Research & Innovation iGATE Patni

•Mr. Apurva Sircar- Head Brand, Insight, PR& Digital Marketing, VP at IDBI Federal Life Insurance
•Mr. Kaustev Sen- HIR, DIR & Training Hotel Group
We Tube:
•Basic Of Micro Finance- Sujata Iyer
•Fish Philosophy- Prof. Mrunal Lamge
•DIY Commerce- Mr. Punit Thakkar
•Goods & Service Tax- Daulat Wadhwa
•Peer to Peer Learning(P2PL) Social Media In Marketing- Mr. Mukund Moghe
Newswire:
•IPhone Maker FOXCONN
•BITCOIN ATM’S
•Digital Payments
•Income Tax Refunds
•Developing & Managing Blockchain Innovation
•Deeptech In Finance: From Forensic To Preventive
•Why Is Crypto Currency Volatile
•RBI Flags Regulator Concern
•What Are The Different Types Of Loans
•The Future Of FINTECH
WE LOUNGE
 Mr. Yogesh Naik,
Director, Research & Innovation
IGATE Patni

About IGATE PATNi:

• Full spectrum consulting, technology & business process outsourcing and product &
engineering solutions.
• Multi- location global organization
• A diversified, well - trained staff and motivated talent proof of over 27000 employees

About Mr. Yogesh Naik:

• Birla institute of technology : Research scholar, technology management

• Birla institute of technology and science : MS software system
• RBS, Institute of management : MBA , HR & Finance
• University of Mumbai : B. E. electronics
• First class with honors.
Key Learning's:

• He spoke about how IT with HR and Finance are related, as IT are the Technology Companies whereas Brain Behind
Computer is the Human Resource.

• He adds that Technical Manager are not successful even being tech – savy due to lack of Leadership and Managerial
Functions.

• He gave tips to IT professionals, to overcome burnouts since there are no structure man hours, work life balance is
totally disturbed. In order to overcome the concept of burnout, Adapt the change and keep yourself updated. Flexibility
has to be in your DNA. “ Except Change and Be Ready For Change”.

• He spoke on creating Opportunities for IT Professionals who are wishing to work abroad that there is phenomenal and
tremendous scope, he also spoke on business solutions should drive technology through Innovative solutions.

• He also differentiated E- business and E- Commerce i.e.

E- commerce : It’s basically derives from customers, partners and it is an outward looking. Everyone should have
e- commerce.
E- business: It’s basically superset, so e- commerce is sub- set for business or a constitute to it. It includes
inventory management, risk management, human resource policies, innovation to others etc.
Example: Online shopping is emerged from e- business to e- commerce .

• He also said that IT changes Business model based on consumer psychology like Myntra. He said India is considering B2C
but should look forward for B2B.
Continued….

• He discussed about the Pre – requites of getting into an IT Firm is through Reading as it is
crucial for having realistic approach.

• While speaking on Global Opportunities in E – Commerce, he stated that there is tremendous

opportunity.

• He also spoke NASCOM and its role in Indian IT industry that it represents Indian IT industry
globally with and objective of advocacy, collaboration between members and generating
knowledge.

• He also said that Converting The Introvert It Professional to Extrovert by enhancing its
personality traits through out bound programme is the need for future.

• As a final message in his discussion, he said “ You should never be satisfied with your Progress”.
Spiritually you should be content and professionally should be active and keep yourself
enriched.
Mr. Apurva Sircar
Head – Brand, Insight, PR & Digital Marketing
VP At IDBI Federal Life Insurance

Achievement:

• Mr. Sircar have a 13 years of learning about how to make brands more relevant and attractive to consumers,
by using both the faculties of left and right brain.
• Demonstrated ability at leading and managing the marketing function in diverse industries, across durables,
FMCG, frequent use financial service and long term financial service.
• Recognized as an objective driven professional, result oriented, smart and diligent manager, a dependable
leader, a professional with high standards of ethics and a person with a praiseworthy people skills.
• Apurva Sircar and his team have driven the entire sports sponsorship strategy and have seen success in
making the brand be seen and perceived in the right light.
• He has a passion for inculcating and maintaining positive environment around him. I am a proponent of
happiness, whether at workplace or anywhere else.
• While he was working for Heinz's Consumers Research was biggest learning for him, he was handling
“ketchup” which has actually seen bad days when it was launched because it was launched at premium
price band and as we know ketchup is not stable meal for Indian household. Entire perceptions of Heinz’s
being an expensive brand remain within the brand.
• He played key role in managing perception and other than that understanding consumers insight and
translating them into actionable business output .
Continued….

• While working for Kotak he was handling:

Acted as a custodian of the brand – Kotak Credit Cards and ensured development of all consumer
communication through:
-Email
-Mobile
-Direct Mailers
-POS Elements
-Understanding the TG of the partner and developing communication and products and managing
marketing spends for Kotak Credit Card.
- Involved in conceptualizing and executing ground events; tracking consumer choice and preference
- Ensured Agency co-ordination – Creative, Media, Research and Event Agencies.

• Credit card launched in April 2008 at the same time unfortunately our economy was affected and lots of cost
cutting happened and this was the worst year for every credit card industry.

• After moving to Birla Life Insurance, he worked on brand for 3 and half years at Birla biggest learning was
category which was not exciting for the customer, a category seen as push product so how do you get people
influence so as to buy something which very important for their life that was the biggest learning.

• “ its been exciting journey what I started with and where I am doing nothing what I was doing at that point of
time, as landscape has changed consumers have changed and it was huge learning experiment” he stated.
Continued ….

• After moving from management school the first shock he got was he realized that whatever we studied in those 2
years of management none of its applied, but it does not make you study relevant.

• Its easy to solve case study where risk is not involved whereas in real life scenario there is more risk involved.

• He learned how to manage people its not negatively i.e. Manipulating people but its about managing expectation
that would help overall organization to achieve its goals.

• The two big learning he had at that point of time was “ People Skill” and “Difference between real world and what
you studied in your school”

• He was also a guest faculty at IMS, as he loves public speaking.

• In future he would be looking for Head of Marketing Role in unconventional industry, new industry where he can
make the norms and it will be exciting place to be.

• Present he is also leading an internal transformation project whereby they have identified the positioning for IDBI
Federal and now are creating an organization wide realignment to the positioning .

• The project entails driving and measuring internal transformation, leading to external communication .
Mr. Kaustav Sen
DIR, HR & Training
International Hotel Group
Learning:

• Mr. Sen spoke about his career journey in training initially and then as HR in hotel industry specially in Dubai. He has an
experience over more than of 10 years in HR in hotel industry. He is a Director in Human Resource and Training at the IHG,
plus he was associated with the Taj Group at various location in India.

• In the video he spoke about his life that his parents wanted him to be doctor but he entered into Hotel Management which
he did from Calcutta in India. He got into Taj and worked in food and beverages and after that he moved to training. Taj
gave him good training and experience for which he appreciate his whole life for which he took a path for his career.

• As part of his life his parents said to Mr. Sen there are many people who become doctors an give treatment & medicine for
the same but Mr. Sen replied that as an HR I 'am handling my colleague in their well-being by given them counseling,
environment, future plans, love, care and affection by different ways.

• Mr. Sen worked with so many people who has inspired him by many ways i.e. Sherin Batiwala, as she was GM, she inspired
him as she was “Eye forty tail”. Pravin Bazari as Training manager, always coached and guided him how to excel in work.

• Training requirement in Hotel industry is not SOP based but dynamic, up & down coming with new process of to manage
guest requirement, guest expectation, handling various type of guest.

• There has been change in training process in Hotel Industry. Initially it is specific i.e. event to event and with only specified
or single solution to certain events. Nowadays training is provided with multiple solution to a specific event where decision
must be taken based on guest requirement, their expectation which varies to a great extent.
Continued ….

•There is a vast difference working in India and UAE. People/ guest in India are mostly from core common values where
in from UAE people are from around the globe with different culture, background, values, as HR has to learn all the
various upcoming challenges and also to understand the difference between them and response accordingly.

•UAE is global platform; hence one has many scopes for learning from various nationalities on skills like timelines, getting
things done at right time, assertiveness especially from Europeans.

•Decisions in UAE are based on number performance, strategically analytical factors where as in India decision are based
on other factors.

•Mr. Sen has given few suggestion or guidelines for new candidate:
- CV must speak smartness, approach that will deliver to business.
- People need to have diversified experience and not pill push approach

•He also presented few challenges pose to be succeed in UAE and suggestion to overcome those challenges:
- Give time to learn the job
- Less emotion
- Be above normal

•As Mr. Sen spoke in the video if anyone has interest in this filed can definitely go and wants to earn a quick bucks then
you have to face cut - throat competition. As you grow in this filed you will enjoy and make this filed as a career. Like an
average candidate also. So as “Roti, Kapda, Makan” is a necessity so yes hotel are also necessary.
Continued ….

• According to Mr. Sen, there is a dynamic change in industry for tourism and other things. As lots of attar attraction we have is
water ways. Tourist flow with changes every time i.e. by rules and regulation. The rate which id decline constantly which we
have to deal as tourist are not ready to pay as we are dealing with that also.

• Mr. Sen said that we take culture into great way that comes in our DNA. As lots of training, online course everything has been
given and provided to grow in every way. By following rules. Ethics, code of conduct and not allowed to accept nonsense
things. We deliver them online portal etc.; to meet their competency level. We keep interacting with each other so that they
feel encouraged, motivated.

• As Mr. Sen spoke about his personal life i.e. his wife who has given him a tremendous support and courage, parents as mentor.
He spends all his quality time with his family. Mr. Sen believe in God for all he has achieved till now is with a blessings and a ray
of hope.

• At the age of 18 Mr. Sen has a passion for cricket, where he used to get paid to play for cricket team. Mr. Sen loves cricket, food
and friends a lot. Mr. Sen admires Saurabh Ganguly, the way he does his work and implement and work accordingly, even Mr.
Sen has met him 4-5 times. As he has received T-shirt from him as gift which he has still kept.

• As Mr. Sen spoke about his daily routine, his day starts with chanting prayers and worshiping his god and
parents, choosing his attire i.e. what to wear, tie and etc. Check all his mails, make a to do list for a entire day,
then he brief a meetings.

• As Mr. Sen spoke about the training for hotel that how to give service to guest we always think for good ideas
i.e. how to make feel comfortable to them, there always has to be a plan so that at a time they can
implement those for them .
We Tube
 Basic of Micro Finance
Sujata Iyer

What is micro finance

• Supply of loans and other basic financial services to the poor. Involves small amounts of money. Different from the services
provided by formal banks.
• Loans in micro finance are provided without any security.
• The interest rates are higher than that provided by normal banks.
• Revolution in the field of finance

Effects of micro finance:

• It helps the poor household to meet their basic needs & protect against risk
• Build financial self sufficient
• Gives empowerment to women and helps for better education
• Creates high income & gives opportunity for new job

Myths :
• Adds debt burden to everyone
• Too costly in terms of people financial support
• Institution for the poor cannot be financially self sufficient

Challenges:
• Internal control system is done
• Supervision is under them
• MIS
• Staffing constraints.
Continued ….

How do micro finance institutions set sustainable rates?

• Annual expense: all annual return cost
• Loan losses: loan which have been defaulted
• Cost of funds: funds its portfolio with savings & commercial debt also helps in determining interest rates (Estimation method)
• Investment income: income expected to be generated from financial assets, excluding loan portfolio
• Estimation of assets: its made and service fees is charged

R = AE+CF+LL+K
I-LL

.
( Following as % of average outstanding loan portfolio LP)
R – Annualized Effective Yield
AE – Administrative Expenses
CF – Cost of funds
L – Loan loses
K – Desired capitalization rate
I I – Investment income

• Capitalization (K): it represents net real profit that MFI would like to achieve, as % of loan portfolio, 5- 15% of average loan
portfolio is suggested
• Salaries, benefits, rent, utilities & depreciation, necessary donated assistance range between 10 % -25 %
Continued ….

Risk in micro finance:

• Entrepreneur risk : Business issues, health issue, other issue, etc.
• Field partner risk : Frauds, poor operations, etc.
• Country risk : Economic, political and natural disaster

Fees and service charge:

• Offer a replacement for higher nominal rates
• Its calculated on initial loan amount
• Collected up front
• It has greater effect than nominal interest rate, if method is declining balance method

Cross – subsidization of loan:

Grameen bank
• As 8% rates on housing loans are subsidized by 20% rate for general loan.
• As housing loans have eligibility criteria that it must have received at least 2 general loans, and must have an excellent payment record i.e.
utilized loans for the purpose of application

Countries with success stories :

• Bangladesh Colombia
• Russia Cambodia

Micro finance institution in India:

• SKS microfinance Spandara sporty Pvt LTD
• Aman financial service Bharatiya Samrudhi Financial Service
Fish philosophy
Prof. Mrunal Lamge

Learning:

 Its is a remarkable way to boost morale and improve results. As it was started by the PIKE Place fish market in Seattle,
Washington. Its all about engaging people and create positive changes in their workplace and house lives !!!! As it is a
wisdom that anyone can embrace i.e. it is a creativity of a person who wants to apply, or to start or to highlight own
self through many ways. Its always a practice that evolves overtime creating a positive workplace and creates a vibrant
environment and culture each time .

 FISH !! Philosophy is a skill that provides the process, tools and language to generate the skills which is necessary to
design workplace with full of inspiration, creativity and innovation . It is an invitation that enables people to care about
each other and their commitments. As its committed to creating a culture of trust, accountability and innovation.

 Innovation that results directly into performance and directly into innovation. Also it encourages to re – awaken the self
trusting creative spirit within each of us.

 The 1st part indicates that a person can choose their attitude, as its also depends upon how you take your attitude
towards other and for own self. Carrying a attitude is not a problem but taking in wrong way and creating a problem is.
Continued ….

2nd part of the fish philosophy says that it’s a play where adults become a baby in big body in their particular age from the famous BOK
Pike’s, as its also says that you will hear the fish guys shouting – “One salmon flying to Minnesota” and repeats after it. Even you might
laugh noticing a fish guy juggling CRABS!!!!

What is play and what it brings into you by hearing it, further are the ingredients of play:

A. H – Happy people treat other well.

As we all know when we are happy we treat others also in same way in fact in more than good way and vice versa. Happiness is all
about greatness, the love we give and respect we give and take.

B. Fun – Leads to creativity.

Fun itself describe many things, as we are having fun in many ways we create a new memory by which he implement also in creative
way in our life and for others also. Doing this things in fun becomes more innovative and creativity which results in good impact or
presentable.

C. Time – Passes quickly.

Time never stops for anyone we all know this, as we are engaged into some work with an enjoyment we don’t even realize what time
is it but we see that it has passed in a good and energetic way which results in good way and vice versa.

D. Work – Itself become a reward and not just a way to reward.

When things and quality are inherently done while performing work it becomes rewarding because we own self are into the work due
to which its reward able.
Example : When like an artist is doing his artist work in its own way the happiness and the pleasure which automatically comes into mind
which feels like an air, at that time we do not notice time or the work itself gives a pleasure of work as an reward.
Continued ….

• Make their day.

According to the video involving your own customers i.e. your own stakeholder in it which will give you a good energy and
good response for your work which is been assigned throughout the time in positive and in energetic way . Looking for many
ways, it is possible to create memories as many you want. Involving others and working with them will make the day great
with full of energy and a flow in it.

• Be present .
Being present with own self will get the work done at that time only because presence matters the most in work. Doing one
thing at a time will give you good results plus a satisfaction. Having a presence will help others to get ride of problems plus
happiness of support. As we say, “ The past is history, the future is mystery, today is gift, that is why it is called as Present”.

Why fish !!!!

• It inspires team work
• It also builds effective relationship to facilitate communication of ideas and goals .
• It also stimulates thinking power to create ideas and create more friendly environment
• Make people valued every time.

Example :

• Start a joke of the month contest with the bulleting board.

• Special events in lunchtime
• Never doubt a small group of thoughtful, committed citizens can change the world.
• Many companies present the token at staff m eetings, flinging them, as the employees at Pike place flying real fish to the
employees who have earned them .
DIY Ecommerce
Mr. Punit Thakkar

Learning:
• DIY means Do It Yourself.
• Ecosystem consists of offline to online transformation which is the need of the market.
• E commerce i.e. electronic commerce is a type of business where consumer based retails sites are for purchase. It involves
transfer of information across the Internet. In todays scenario it is one of the most important aspects to the internet to emerge.
• It covers a range of different types of business, customer based retails sites, auction or music sites, business exchange trading
goods and services between corporation.
• We can exchange goods and services without any barriers at time and distance. Its is the most convenient way to get any
services and purchase of goods
• It has grown rapidly over the past five years is still on going process and will ne continued forever.

What do you need to have in an shopping cart??

Shopping cart:
• Shopping cart is the kind of online container where consumers can store their products as much as they want. It is the system to
track the aspects of ecommerce at the consumers.
• It tie together all aspects of ecommerce into one cohesive whole
• As we all know we have so many software where we can do shopping but at the end we select simple software where we can
easily do shopping as we need.
• Its make more simple as just plug and play
• As we all know we have many online software where its free and where we have to purchase their subscription, but as we all
know in todays time anyone can make their own software for dealing with purchase only the thing is software has to be made
then tested and get authorize. In fact anyone can build software less than in 4 days and have right domain and products and you
are good to go
Continued ….

Ecommerce in India
• As we all know each and every sec online purchase is going i.e. 90 % of public do online shopping. 102 billion
dollar market plus 37 line of business is available where you can make your own ecommerce store easily plus
1400 services
• Example: Selling of your own baked cakes, paintings, food items and etc.
• 80% of people using ecommerce to goods and service and plus for transactions.
• Ecommerce has made the lifestyle more easy and convenient and most important time saving
• Some key figures where ecommerce works like anything i.e. Apparel & Fashion: 55 million, Electronic: 96.6
million, Furniture: 22 million, Health care and Personal care: 20.1 million, Jewelry: 4 million and other: 256 million
• Ecommerce market size is 102 billion and cumulative market growth is 66%

Various line of business for online:

• Fashion, Clothing, Accessories, Shoes and Bags

• Online travel agency
• Home Décor
• Services
• Travel agency
• Affiliated Market.
Continued ….

Habits of shoppers :

• Clothing & Accessories : 44% from marketplace Beauty & Personal care: 29% from marketplace
47% from large retails 24% from retailers
27% from web store 18% from web store
30% from online store 17% from online
• Electronics : 34% from marketplace Books, music & movies : 44% from marketplace
32% from large retailers 28% from retailers
10% from web store 15% from web store
19% from online 21% from online

Omnichannel :

• It means all channels

• Paying online for the product
• Logistics
• Shipping
• Resolution

Satisfying the customers expectations

Continued ….

Thinking of starting your own ecommerce business !!!!

• As we all know our foundation has to be strong, because when we enter into the market people have knowledge
about the product quality & price accordingly i.e. no cheap products, no 2 nd hand product etc.
• Take feedback, advice & suggestion from everyone before starting up any business so that the ideas come up for
how to do the business i.e. how it should be and how to put up.
• As you start business do quality check, take feedback and improve accordingly, the quality of product and service
which is to be offered to consumers.
• Do market research for the business so that according to the age group, needs, wants and taste of business will
give you an idea.

A care takeaway:

• Pre sales
• Get one year fear of failure
• Focus on your fundamentals
• Identify the problems and solve it

Roadblock you face :

• Convincing people to purchase your product by many ways i.e. with video and testimonials
• Make your product better with time
Goods and Service Tax
Daulat Wadhwa

Learning :

• GST it is a one direct tax for the whole nation which will make India one unified common market.
• GST is single or narrow tax, on supply of goods and service right from the manufacturer to consumer. It’s a
destination or consumption based tax with credit of tax paid at previous stage.
• The goods and services tax (GST) is a tax on goods and services sold domestically for consumption. The tax is
included in the final price and paid by consumers at point of sale and passed to the government by the seller.
The GST is a common tax used by the majority of countries globally.
• Who is liable to pay GST? In general the supplier of goods or service is liable to pay GST. However in specified
cases like imports and other notified supplies, the liability may be cast on the recipient under the reverse
charge mechanism.

In India there are 2 types of taxes they are :

1. Direct tax : Which are levied on individuals and organization, which is directly paid to the government. It
includes income tax, gift tax etc.
2. Indirect tax : Which are levied on manufactures and goods & services. In India many type of tax are there
which is by central they include : Excise duty, Service tax, Custom duty, Central sales tax and from state they
include : Value added tax, Luxury tax, Entertainment tax etc.
Continued ….

In India there are many business going on in each and every part by which it become difficult for govt & business
to manage, comply, administer& monitor all indirect tax so for that purpose only one GST has come up i.e. good
and service tax which will make simple our tax structure.

Need for GST :

• To simplify and replace the existing multiple tax structure

• To remove cascading effect i.e. tax on tax double tax
• To get full credit for tax paid
• Increase tax collection and stop leakages

Current system :
From the introduction of value added tax few years back, the credit of input VAT was available against for Output
VAT only. Credit of Input excise/ service tax is available against Output excise / service tax. Credit of octroi is
also not available for any other tax.

Technology for GST:

• As central govt has formed Not for Profit Organization(NPO) for IT infrastructure and service. In GST
technology support is the most important or we can say important tool or backbone of it. As everything would
be happening online i.e. settlement of disputes, tax payers can register themselves online pay online, IGST will
happen online
• Registration will be happen through PAN linked and plus Infosys which is 2 nd IT company is making a bigger
platform for GST which will be levied from 1 st April 2017 which is it in progress till now .
Continued ….

GST rate :

• GST council has finalized “Revenue Neutral Rate” for different goods and services.
• GST council is joined body of central and state. Union minister will be the chairman & members include finance
minister from each state. GST council can take key and important decisions related to it.
• It includes fixing the Tax rates, Laws, CESS and everything which regards to solving disputes and
recommendations for it. GST council is going to handle everything.
• 0%, 5%, 12%, 18% and 28% with lower rates for essential items and highest for luxury. Current GST rate was 15%
and which has increased to 18% now .
• Revenue Neutral Rate means that govt wants the revenue to be remain neutral or unchanged, as govt wants to
protect revenue. With the introduction of GST, the govt has imposed some rates by which it will give the same
revenue, as govt will not sacrifice and give exemption for it.
• 0% for essentials goods and services(food grain & products), 5% for mass consumption products(soaps, colgates
etc.), 12% & 18% are for standard products, 28% for luxury items.

Dual GST model :

The dual GST model or the dual GST structure means levying tax with two different taxation components. In India,
both the Central Goods and Service Tax (or CGST) and the State Goods and Service Tax (or SGST) are the
components levied on a single transaction within a state due to its federal nature.

• SGST: State GST, collected by state govt

• CGST: Central GST, collected by central govt
• IGST : Integrated GST, collected by central govt on interstate supply of goods and service .
Continued ….

Benefits to Consumer, Govt and Business :

• Simple and uniform tax rate.

• High revenue efficiency.
• Reduce tax evasion
• Relief in overall tax
• Single and transparent tax.
• More money to backward states.

Key features of GST :

• Imports would be treated as inter state supplies and attract IGST. Exports to be zero rated
• Online system for tax compliance.
• Efficient use of resources
• Alcohol, Tobacco, Petroleum products are likely to be out from GST regime.

Characteristics of GST:

• Interest payable if refund not sanctioned in time.

• Refund to be directly credited to bank accounts.
• Comprehensive transactional provisional for smooth transition of existing tax payers to GST regime
• Anti profiteering provision.
 Peer to Peer Learning (P2PL)
Social Media In Marketing
Mr. Mukund Moghe

Points to be covered:
1) What is social media 2) Is social media important
3) What is happening in social media 4) How social media is impacting business
5) Social media in marketing 6) Social media goals
7) Social media strategy

What is social media !!!!

•Its an umbrella term that defines various activities that drives or integrates various solution, social interaction and
construction of words through many ways i.e. by audios, videos and etc.
•In other words, social media is a path were people are available at online 24*7 for many reasons.
•As we all know, people use social media as a part of doing online business also.
•In short social media means, online social interaction with the help of technology, mix of words, videos, audios,
pictures, transforming content consumers into content producers.
•Social media are interactive technologies that facilitates the creation and sharing of information, ideas, interests, and
other form of expression through virtual communities and networks.
•Websites & applications that enable users to create & share content or to participate in social media platform.
Continued ….

Is social media important ???

• Yes, because as we all know it allows us to reach, nurture and engage with your target audience – no matter what
is the location and much more.
• It plays a dominate role in out todays world, as the whole world is in social media because of many reason, and
mainly they are earning through it.
• When a business can use social media to connect with its audience like by generating brand, leads, sales and
revenue.
• As 4.55 billion people are active on social media, 400 million new users have come online within the last 12 months.
Billion of people are using their mobile to interact socially. 90% of customers are using social media as part of buying
process.
• Time spent on social media is increasing tremendously as its also reflecting in the overall internet rate. Its expected
to reach some 2.95 billion by 2020, around a third of earth’s entire population.
• As social media is very important in marketing field as it deals with many components which is going to benefited in
growth plus in future growth also. As people are active on social media and using it on daily basis for multiple
reasons to make growth for self and for others also.
• “Because social media is democratizing communication. Big time. Technology is shifting the power away from the
editors, the publishers, the establishment, the media elite. Now it’s the people who are in control”.
– Rupert Murdoch, Global Media Entrepreneur.
• This is what a social media in marketing is in today’s world.
Continued….
What is happening on social media !!!!
Continued ….
Data source: Global faces and networked places –A Nielsen report on social networking’s new global footprint.
How is social media impacting business !!!!
• Social media presence refers to the visibility a brand has on social media platforms and the visibility a brand
has on social media platform and the connection it builds with its community. The stronger your presence,
the more trust you can build with your audience before developing a direct relationship beyond its
marketing channel.
• Social media can help business by : attracting customers, getting feedback from customers, and build loyalty.
• The most common and often important metrics to pay attention to are engagement, impressions & reach,
share of voice, referrals and conversions & response rate and time.
• 80% of customers expect companies to interact with them on social media. Having social media engagement
means your customers have a stronger relationship with your brand.

Social Media in marketing

• The term social media marketing(SMM) refers to the use of social media and social networks to market a
company’s products and services. It provides companies with a way to engage with existing customers and
reach new ones while allowing them to promote their desired culture, mission or tone.
• Social media marketing is the use of social media platforms to connect with your audience to build your
brand, increase sales, and drive website traffic. The major social media platform are Facebook, Instagram,
Twitter, Linked IN, Pinterest, YouTube and Snapchat.
• Creating content that attracts attention, encouraging sharing across social networks. It not only changed the
way we do business but it opens previously – closed doors.
• It is responsible for promoting the products and service of a company on its social media platform. To ensure
their social media presence brings the company a steady flow of clients, they create and carry out social
media marketing strategy that engages their target audience.
 Continued ….
Social Media Goals:

• Increase brand awareness and engagement.

• Build a community around your brand and awareness.
• Improve customer relationships.
• Generate more leads with social media.
• Reach internal communication.
• Educate customers.

Social Media Strategy:

• The most powerful social media marketing strategy is retargeting, also known as remarketing.
• Audit your current social media approach.
• Research your customer base, that which customer or audience are on which platform.
• Set measurable goals.
• Include search engine optimization (SEO)
• Monitor and adjust.
NEWSWIRE
 IPHONE MAKER FOXCONN

A draft IPO paper for a Rs. 5,000 crore e public issue was filed by iPhone maker

Foxconn Technology’s India unit for fresh issue of equity shares worth Rs. 2,500

crore and an offer for sale (OFS) by existing shareholders worth Rs 2,500 crore.

the company towards upgradation and expansion of their existing campuses

will be done from the funds raised through the fresh issue.
The company also plans to invest in their subsidiary

RSHTPL, for financing its capital expenditure requirements,

and funding working capital requirements.

 BITCOIN ATMS

Bitcoin ATMs were introduced way back in 2014 when there were only 301 such ATMs across the globe.

 El Salvador declared Bitcoin as legal tender in 2014 when While Honduras opened its first-ever Bitcoin

ATM in August this year. across the world 33,896 Bitcoin ATMs were installed till December 2021.

 Around 90 per cent of the total Bitcoin ATMs in the world are operating in the US (29,801), followed

by Canada (2,133), Europe (1,384), Spain (168), Austria (144), Switzerland (137) and the UK (101).
India already has two Bitcoin ATMs/tellers in and around Delhi as of now. Bitcoin ATMs are one of the

safest ways to buy, send or sell Bitcoin Bitcoin. ATMs do not utilise a third party and your funds go

directly to the blockchain. Bitcoin ATMs / crypto ATMs use an internet-based cryptocurrency portal to

manage transactions. Bitcoin ATM, users deposit their cash and the machine converts the cash into

crypto and sends the funds to your Bitcoin wallet wherein you send and receive all your Bitcoin funds.
  DIGITAL PAYMENTS

First two waves of COVID-19 have profoundly revolutionised the way individuals invest, especially the millennials says Bhavin Patel,

Founder & CEO of, Len Den Club. "The post-Covid age is poised to witness a radical 180-degree turn in digital lending. P2P lending will

be seen as a leading alternative investment class in less than no time“.

In fact, the biggest impact of these digital initiatives would be on financial inclusion. The market cap trends already show up in the

Paytm listing, a giant in digital payments in the country. The tech-savvy private banks like HDFC, ICICI, Axis and Kotak Bank are driving

the digital payments in the market. Three years ago, this share stood at 16 per cent. But now the share of retail digital payments is

currently 24 per cent of the total payments going through the digital modes like UPI, NEFT, IMPS, prepaid instruments, credit and

debit cards.
The last two pandemic years have really accelerated the digitisation drive with more and more people using the

online fund transfer payment facilities. Experts suggest that the next phase of exponential growth is expected in

digital lending. The new-age fintechs and NBFCs have been taking a lead in terms of innovation. Experts suggest

that the next phase of exponential growth is expected in digital lending. The new-age fintechs and NBFCs have

been taking a lead in terms of innovation and risk.   The last two pandemic years have really accelerated the

digitisation drive with more and more people using the online fund transfer payment facilities. The year 2022 will

also see the new regulatory framework for digital lenders.

 INCOME TAX REFUNDS

The I-T department tweeted that "CBDT issues refunds of over Rs 1,49,297 crore to more than 1.45 crore

taxpayers from 1st Apr 2021 to 27th December 2021,“Corporate tax refunds of Rs 98,504 crore have been issued

in over 2.19 lakh cases. Income Tax refunds of Rs 50,793 crore have been issued to over 1.42 crore entities as

per IT department  of AY 2021-22 (fiscal ended March 31, 2021).

More than 4.67 crore ITRs for the 2020-21 fiscal (ended March 2021) have been filed till December 27.
Income Tax refunds of Rs 50,793 crore have been issued to over 1.42 crore entities as per IT

department  of AY 2021-22 (fiscal ended March 31, 2021).

More than 4.67 crore ITRs for the 2020-21 fiscal (ended March 2021) have been filed till

December 27.
 DEVELOPING AND MANAGING BLOCKCHAIN
INNOVATION

Application of blockchain in governance projects, enterprise, and medium- and long- term changes

to be witnessed due to it. There are multiple global and local cases where blockchain has added

value. Blockchain is used for supply chain needs. Blockchain solves the information asymmetry that

exists among various parties. It also solves the archaic processes, especially in trade finance. there

are a number of banks focused on domestic trade finance. Cycle time for processing a letter of

credit in India was about 5-8 weeks which is reduced by 75% using blockchain-enabled

technologies.
With the bedrock of blockchain, there will be emerging technologies on top of it. Woodstock Fund are

identifying layers of blockchain and middleware that facilitate creation of futuristic apps. In financialization

DeFi is extension of the language, lot more merging of DeFi with traditional finance with demand from rea-

life use cases. Regarding metaverse, appreciation for anything digital has gone through the roof in this

lockdown over the last two years. E-commerce, social media, etc., have made lives easier during the

lockdowns. Anything digital has been lapped up by the masses. Product market fit for digital revolution has

accelerated massively over the last 18 months. Telangana government has been very receptive to

blockchain. They are one of the first state governments to implement blockchain in real-world solutions.

More than 4.67 crore ITRs for the 2020-21 fiscal (ended March 2021) have been filed till December 27.
 DEEPTECH IN FINANCE: FROM FORENSIC
TO PREVENTIVE

we have always been looking at the financial system with the preventive lens. After money

leaves the bank, you have to go through a whole system, before you see the taxpayers money

come back says Ms. Jaya Vaidhyanathan, CEO, BCT Digital. The. the adoption of technology has

been [Link] is lot of information that you can look at and see whether a problem can

arise in future, in terms of frauds and regular loans. Preventive measures and deep tech drive

you in that direction.

Talking about emerging challenges, the adoption of technology has been predominant. changes

over customer models, business requirements, etc. Tuning to these changes has been a

challenge.

A proper focus and well-set business goals are required to achieve this. We are creating lot of

data. We should identify that this is our biggest asset and business models should be built

around it. Besides latest technology, we also need to have trained and skilled manpower. It can

ensure the delivery model is as per regulatory expectations.

 WHY IS CRYPTOCURRENCY SO VOLATILE

Over the span of a decade and a half, cryptocurrency industry has experienced incredible lows and incredible

highs. The market is extremely volatile that’s because Bitcoin. Over the span of a decade and a half, it has

experienced incredible lows and incredible highs. Despite the enormous media coverage that cryptocurrencies

have received over the years, the cryptocurrency business is still small compared to fiat currencies and gold as its

still a developing market, despite the enormous media coverage. The great majority of cryptocurrencies are

entirely digital assets with no physical backing. The pricing of their items is entirely decided by supply and

demand considerations.
The technology is still in its early stages of evolution to establish successful solutions for

cryptocurrency, Bitcoin and crypto developers must expose security issues to the rest of the

world in an effort to create remedies for Security breaches. Market speculation is considered

to be one of the most important elements leading to the bitcoin market’s volatility. Bad

news hurts its value by a lot. The value of bitcoins has plummeted in relation to fiat

currencies as a result of all of these events, as well as the resulting public concern. One thing

is certain: cryptocurrencies have grabbed the globe by storm. Governments all across the

world have had to either prohibit it or begin to regulate it, and we may soon live in a world

where it is legal tender.

 RBI FLAGS REGULATORY CONCERNS

The Reserve Bank of India (RBI) said in a report ‘Trend and Progress of Banking in India and in its bi-

annual Financial Stability Report, had flagged the entry of big tech in financial services in emerging

markets. With big techs lending either directly or in partnership with regulated financial entities,

enhancing the regulatory approach by blending activity-based and entity-based regulations may not

be enough to ensure stability. They may not also provide a level-playing field and consumer

protection. The report, released in July of this year, said, big techs present at least three unique

challenges. First, they straddle many different (non-financial) lines of business with sometimes

opaque overarching governance structures.

Second, they have the potential to become dominant players in financial services. Third, big techs

already have a huge customer base and can become dominant players, giving little room to

smaller firms. Meanwhile, the banking regulator also said that payment banks that offer basic

banking services to the underserved segments of the society by leveraging technology, are seeing

their profits plummet. This is partly because they are under constant pressure to innovate and

maintain competitiveness, especially against big techs. Big techs such as Google, Amazon, and

WhatsApp are already involved in India’s payment ecosystem, involving Unified Payments

Interface (UPI).
 THE DIFFERENT TYPES OF LOANS

People borrow money for various reasons. It could be to expand their business, to fund higher education, to

buy a home or car, to get a ring for their girlfriend or wife. Loans generally fall into two categories, secured

and unsecured.

Secured loans are those for which a borrower keeps some asset as surety or collateral to borrow money.

Collateral can be your car, your home, or anything that is valuable. It simply means that in the event of

default, the lender can use the asset to repay the funds it has advanced the borrower. Common types of

secured loans are mortgages and auto loans. If the borrower defaults on the payments, the lender can seize

the property and sell it to recoup the funds owed.

Unlike the secured loans, unsecured loans are taken without keeping a collateral. If the borrower

defaults on this type of debt, the lender initiates a lawsuit to collect what is owed. Lenders give

funds in an unsecured loan solely on the borrower’s creditworthiness and promise to repay. Banks

charge a higher interest rate on the unsecured loans as they are high risk. While giving unsecured

loans, banks check credit history of the borrower. Apart from that, the borrower’s financial

condition is also checked to find out if he will be able to repay the loan. unsecured loans are

personal loan, education loan and credit card transactions. And when a bank finds that a loan or

outstanding money owed are no longer recoverable, it marks is as a bad loan.

 THE FUTURE OF FINTECH

Innovations of the year - Undoubtedly one major Fintech trend that has continued to accelerate in 2021 is

the adoption of digital payments. As the pandemic placed significant restrictions on the world, the use of

contactless payment and innovative payment methods. However, once the technology was implemented,

consumers and retailers quickly began to see the ease and convenience of digital payment methods,

alongside the preventative social health benefits. The past two years have been largely dominated by the

challenges of digital transformation in the Fintech industry. However, 2022 looks set to be the year of

balance as finance teams and solution providers find new ways to innovate, integrate and improve

efficiency.
An integrated ecosystem. across the Fintech ecosystem is continually increasing. Companies are beginning to

use more and more integration services, from payments to insurance, through APIs. The last year has seen an

uptake in embedded finance in non-finance brands, yet the coming year will rapidly accelerate usage through

open banking. data is the new currency, having entered a digitally dependent world. It comes as no surprise

that this trend of using data to drive technology forward. The use of data will then lead to more advanced

services and applications. Artificial intelligence (AI) and machine learning (ML) will be among those. The

power of automation Artificial intelligence (AI) and machine learning (ML) will be among those. With AI and

ML, automating processes will soon be standard practice, utilizing algorithms and prediction models to

quantify and reduce risk.