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Zhangzidao Cold Logistics Overview

Zhangzidao Cold Logistics Co Ltd was established in 2012 by three companies to provide cold storage and logistics services in Northeast China. Within four years, it grew to become a gold chain logistics enterprise and gold medal warehousing provider, due in part to its favorable location and investments in advanced infrastructure and technology. A SWOT analysis revealed strengths like its geographic presence and first mover advantage, as well as opportunities for expanding its customer base, though ongoing challenges include a high cost structure and need to continually adapt.

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Soumyadip Sett
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37 views4 pages

Zhangzidao Cold Logistics Overview

Zhangzidao Cold Logistics Co Ltd was established in 2012 by three companies to provide cold storage and logistics services in Northeast China. Within four years, it grew to become a gold chain logistics enterprise and gold medal warehousing provider, due in part to its favorable location and investments in advanced infrastructure and technology. A SWOT analysis revealed strengths like its geographic presence and first mover advantage, as well as opportunities for expanding its customer base, though ongoing challenges include a high cost structure and need to continually adapt.

Uploaded by

Soumyadip Sett
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd

ALIAN ZHANGZIDAO CHUO COLD LOGISTICS CO LTD

• T h e c o m p a n y w a s e st a b l i s h e d i n 2 0 1 2 b y 3 k e y p l a y e r,
namely Zhangzidao group, CHUO GYORUI Co ltd., HOSUI
corporation.
• Its key functional area was cold storage and Logistic
services.
• Zhangzidao acted as a buffer between upstream and
downstream supply chain.
• T h i s w a s l o c a t e d t o N o r t h e a s t C h i n a , D a l i a n C i t y.
• It operated with one of the highest capacity and catered
t h e d o w n f l o w I FA P l o g i s t i c s .
THE GROWTH OF ZHANGZIDAO

Zhangzidao was formed In a short span of 4 years it reached the


in 2012 to operate in epitome of IFAP industry marking hurdles
cold chain and logistics like:
industry. • 5 start gold chain logistics enterprise.

?
• Gold medal enterprise of China

W
warehousing service.

HO • Favourable geographic location.


• Competitive market of IFAP.
• Increase in the standard of livelihood.
• Companies right foundational approach.
Foundational steps taken :
h e re nt
W s w e
h e r
ot g ! ! Zhangzidao owned advanced technology
n
wro and management to support its storage
>>Most enterprises were using Ammonia or and logistics:
R22.
>>Most infrastructures were 15-20 years • The company invested 330 million on its
old. infrastructure, making it a biggest cold
>>Large lapses on International standard storage in Northern China.
and QC. • It was the first to apply advanced CO2 pump
circulation.
>>IT was still due to play its part in supply
chain and logistic management.
SWOT ANALYSIS: .
• Strategy makers of the organization to optimize performance
• Look for new opportunities,
• Manage competition,
• Maximize return on resources employed, and minimization of various business.

STRENGTH WEAKNESS OPPORTUNITY THREATS

Trend of customers
migrating to higher end
Geographic presence High cost of infrastructure products Competitive pressures

Extra cost of building new


supply chain and logistics Increasing customer base in Shortage of skilled human
First mover advantage. network lower segments resources

Changing demographics -
people are less brand loyal
Strong brand recognition in easily imitated business Opportunities in Online and more open to
intial journey. model Space experimentation.

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