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Principles of Audience Analysis in Speech

The document discusses principles of effective speech writing with a focus on audience analysis. It explains that there are three types of audience analysis: demographical, situational, and psychographic. Demographical analysis considers an audience's age, gender, socioeconomic status and other attributes. Situational analysis examines the characteristics of the speaking situation, such as the audience size and physical setting. Psychographic analysis looks at an audience's values, attitudes, beliefs and cultural factors. Conducting research into these audience characteristics is important for tailoring a speech's content and delivery to be meaningful and relatable.

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delmier james
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138 views14 pages

Principles of Audience Analysis in Speech

The document discusses principles of effective speech writing with a focus on audience analysis. It explains that there are three types of audience analysis: demographical, situational, and psychographic. Demographical analysis considers an audience's age, gender, socioeconomic status and other attributes. Situational analysis examines the characteristics of the speaking situation, such as the audience size and physical setting. Psychographic analysis looks at an audience's values, attitudes, beliefs and cultural factors. Conducting research into these audience characteristics is important for tailoring a speech's content and delivery to be meaningful and relatable.

Uploaded by

delmier james
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd

PRINCIPLE OF

SPEECH
WRITING:
AUDIENCE
PROFILE
Prepared by: Adelyn S. Alcantara
LEARNING OBJECTIVES:
• Identify the principles of effective speech
writing focusing on audience profile;
• Classify the three types of audience
analysis;
• Explain the three types of audience
analysis; and
• Create a sample checklist for audience
analysis.
TRUE OR FALSE
• I should consider my audience’s age,
interest and gender when writing my
speech.
TRUE OR FALSE
• I should research on what my audience
know about the topic.
WHAT IS A SPEECH?
• An official verbal presentation that is
meant to achieve a certain goal. The aim
of making a speech or even writing one, is
to convince your audience to buy into
your idea or pay attention to your subject
of discussion.
AUDIENCE ANALYSIS
• Refers to the analysis of your target
audience. This is important for you to
tailor-fit the content of your speech and
be relatable to the audience.
AUDIENCE ANALYSIS
• Who are they and what do they want?
• It is the process of gathering and analyzing
information about the audience members
attributes and motivations with the
explicit aim of preparing your speech in
ways that will be meaningful to them.
AUDIENCE ANALYSIS INCLUDES:
• Demographical analysis
• Situational analysis
• Psychographic analysis
DEMOGRAPHICAL ANALYSIS
• Age
• Race
• Socioeconomic status
• Religion
• Political affiliation
• gender
SITUATIONAL ANALYSIS
• It has something to do with the characteristics
related to the speaking situation:
• FACTORS TO CONSIDER ARE:
• Size
• physical setting of the speech
PSYCHOGRAPHIC ANALYSIS
• Values
• Attitude
• Preferences
• Beliefs
• Cultural and racial ideologies
• needs
THANK
YOU!!!

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