STRENGTH WEAKNESS • STRENGTH:
characteristics of the
Our project is going to be a success in this site as there are project that give it an
Less number of commercial activity at the advantage over others.
many IT parks, colleges, posh residential buildings and residential area causing the resident to go to the WEAKNESS:
many commercial buildings.
Alternative roads to avoid traffic jam.
main road for groceries. characteristics of
Less popular area for residential because of the the business that
Can be zoned as high end shopping centre due to many place the project at
high income residences and commercial buildings around. site.
a disadvantage
Physically and visually permeable site. As there are already many other commercial and relative to others.
Active uses and residential entrances are to frame routes in high end shops the activities in our site has to be OPPORTUNITIES:
to the new public space and surround it providing natural zoned properly to invite the localities and also elements in the
surveillance. people from other places. environment that
the project could
exploit to its
advantage.
THREATS:
elements in the
OPPORTUNITIES THREATS environment that
could cause
trouble for the
New design trends can be introduced. The problem in the new shopping centre is that project.
Ability to develop additional stores.
most of the people concentrate only on the old
Modernising the building form.
shops.
To create exciting spaces for the children in open Similar shops have loyal customers for
spaces.
competition.
Negative publicity.
SWOT ANALYSIS NAME:LAKSHMI M
SEM: 5 SEC: A
USN: 1JA16AT025
SJBSAP