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Concurrent Engineering in Product Development

Concurrent engineering is a strategy where all product development tasks are done in parallel by collaborating teams from different departments. It involves customer research, design, marketing, accounting, and engineering working together from the initial idea generation through feasibility studies, design specifications, prototyping, and final production design. This concurrent approach allows for faster product development and launch compared to the traditional linear process, helping companies keep pace with changing markets.

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42 views12 pages

Concurrent Engineering in Product Development

Concurrent engineering is a strategy where all product development tasks are done in parallel by collaborating teams from different departments. It involves customer research, design, marketing, accounting, and engineering working together from the initial idea generation through feasibility studies, design specifications, prototyping, and final production design. This concurrent approach allows for faster product development and launch compared to the traditional linear process, helping companies keep pace with changing markets.

Uploaded by

amit chaudhari
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Manufacturing Systems

Concurrent Engineering
Concurrent Engineering
Concurrent Engineering:
Is a strategy where all the tasks involved in product
development are done in parallel.

Collaboration between all individuals, groups and


departments within a company.
• Customer research
• Designers
• Marketing
• Accounting
• Engineering
Concurrent Engineering
Suppliers R&D Customers

Commercial
Design Process Competitors Idea
Idea
Generation
Generation
Marketing

Product or Service concept

Feasibility
Feasibility
Study
Study
Performance Specifications

Linear Process
Preliminary
Form Design
Design Form Design
Revising and testing
prototypes

Functional Production
Functional Production
Design Design
Design Design
Design Manufacturing
Specifications Specifications

Pilot run and final


Pilot run and final
tests
tests

Final Design and


process plans

Product Launch
Product Launch
Concurrent Engineering

Techniques:
•Perceptual mapping
•Benchmarking
•Reverse Engineering
Concurrent Engineering

Perceptual Mapping
Good
Taste
Coco Pops

Low Cheerios High


Nutrition Nutrition
Rice Krispies

Shredded Wheat

Bad Taste

•Compares customers perception of available products


•Identifies gap in market
Concurrent Engineering

Benchmarking
• Get the best product available
• Base performance specifications for new product
on it

Reverse Engineering
• Dismantle and inspect competitors product(s)
• Select features to incorporate into new product
Concurrent Engineering

Demand for the proposed product?


Cost of developing and producing the product?
Does company have manufacturing capability?
Skilled personnel?
Concurrent Engineering

Form Design: Physical appearance of the product


Functional Design: Performance of the product
Production Design: How to manufacture product
Concurrent Engineering

•Prototype produced
•Adjustments made
•Final specification agreed
Concurrent Engineering

•Manufacturing process commences


•Product is marketed to buying public
Concurrent Engineering

Traditional Process = Linear


Vs
Concurrent Engineering = Team collaboration
Concurrent Engineering
Why Concurrent Engineering?
•Pace of market change has increased
•Companies must keep pace with changing
markets
•Decisions made sooner rather than later
•Reduces/eliminates repetition of tasks
•Reduces waste and reworking of design
•Product quicker to market
•Maximises company profit
•Company operates more efficiently

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