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Understanding Quality Function Deployment

This document discusses Quality Function Deployment (QFD), a systematic approach to designing products and services based on customer demands. It describes the basic QFD process which involves capturing customer needs, prioritizing them, and translating them into engineering specifications across multiple phases from design to production. Key aspects covered include traditional quality costs, dimensions of good quality, the basic QFD room structure involving matrices to correlate customer needs with design requirements, and the different phases and matrices used in QFD planning.

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K T Sathish
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5 views18 pages

Understanding Quality Function Deployment

This document discusses Quality Function Deployment (QFD), a systematic approach to designing products and services based on customer demands. It describes the basic QFD process which involves capturing customer needs, prioritizing them, and translating them into engineering specifications across multiple phases from design to production. Key aspects covered include traditional quality costs, dimensions of good quality, the basic QFD room structure involving matrices to correlate customer needs with design requirements, and the different phases and matrices used in QFD planning.

Uploaded by

K T Sathish
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

QUALITY FUNCTION DEPLOYMENT (QFD)

Quality?

Performance

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Quality?

Easy to use

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Quality?

Security

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD) Significant Variations

Quality?

No Significant Variations

Good Defect
SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Quality Improves
Why Profitability
Quality?
Sales Gains
Improved reputation
Higher sales
Higher prices
Improved Increased
Quality Profits

Increased productivity
Lower rework and scrap costs
Lower warranty cost
Reduced Costs
SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Dimensions
of Good
Quality  Performance

Channels

Accomplishment of a given task measured


Color
against preset known standards of accuracy,
completeness, cost, and speed. Picture

Sound

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Dimensions
of Good
Quality  Performance
 Reliability

Ability of a product to consistently perform


its intended function on demand and
without degradation or failure.

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Dimensions
of Good
Quality  Performance
 Reliability
 Durability

Ability to exist for long without significant


deterioration by resisting the effects of
heavy use, heating, freezing, corrosion,
oxidation, etc

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Dimensions
of Good
Quality  Performance
 Reliability
 Durability
 Conformance

Product meets the requirements of


legislation, accepted practices and specified
standards.

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Dimensions
of Good
Quality  Performance
 Reliability
 Durability
 Conformance
 Serviceability
Degree to which the servicing of an item
can be accomplished with given resources
and within a specified timeframe

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Dimensions
of Good
Quality  Performance
 Reliability
 Durability
 Conformance
 Aesthetics
Relating to beauty

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Dimensions
of Good
Quality  Performance
 Reliability
 Durability
 Conformance
 Aesthetics
Perceived quality can be defined as the
 Perceived quality
customer's perception of the overall quality
of a product with respect to its intended
purpose

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Inspection
Cost of Poor Scrap
Quality? Rework & Rejects
Traditional Quality Cost Overtime
- Tangible Warranty
- Easy to measure

Hidden Cost
- Intangible
- Difficult to measure
More setups
Sales loss
Late delivery
Loss of good will
Inventory loss
Costly engineering changes

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Traditional
Approach

Engineering Operations Marketing Customer

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

QFD Quality Function Deployment

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Basic Room
Structure CORRELATION
MATRIX

Design Requirements
“HOW” (Columns)

IMPORTANCE WEIGHTING
VOC “WHAT” RELATIONSHIP MATRIX COMPETITIVE
(Rows) (Intersection of Row and Column) EVALUATION

TARGET VALUE
TECHNICAL DIFFICULTY
IMPORTANCE WEIGHTING
SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

QFD
Phases

DESIGN PART MANUFACTURING PRODUCTION


REQUIREMENT CHARACTERISTICS REQUIREMENTS OPERATION

MANUFACTURING
CHARACTERISTICS

REQUIREMENTS
REQUIREMENT
REQUIREMENT
CUSTOMER

PRODUCT PROCESS
DESIGN

PRODUCT DESIGN PROCESS

PART
PLANNING PLANNING
MATRIX CONTROL MATRIX
MATRIX MATRIX

SATHISH K T
QUALITY FUNCTION DEPLOYMENT (QFD)

Thank you

SATHISH K T

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