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Kellogg's International Growth Strategies

A global company is one that does business in at least one country outside of its country of origin. Kellogg's is an American multinational food company that manufactures its products in 18 countries and sells them in over 180 countries worldwide. As a global company, Kellogg's faces both opportunities such as expanding into new markets and diversifying its products, as well as challenges including cultural differences, local competitors, and price sensitivity in foreign markets.

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Xaina Aruba
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9 views7 pages

Kellogg's International Growth Strategies

A global company is one that does business in at least one country outside of its country of origin. Kellogg's is an American multinational food company that manufactures its products in 18 countries and sells them in over 180 countries worldwide. As a global company, Kellogg's faces both opportunities such as expanding into new markets and diversifying its products, as well as challenges including cultural differences, local competitors, and price sensitivity in foreign markets.

Uploaded by

Xaina Aruba
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Global

companie
s
Zaina Aruba
12-1
What is a global company?

A global company is one that does business in

at least one country outside of its country of

origin.
Kellogg's
● doing business as Kellogg's
● An American multinational food manufacturing company
● headquartered in Michigan, United States.
● Kellogg's products are made in 18 countries.
● They are sold in more than 180 countries, like France, Australia and Russia.
opportunities:
● Expand into newer markets
● Diversify range
● Acquire brands
● Spreading risks
● Higher profits
Challenges
● fallen out of favor with today’s more health-conscious consumer,
● Cultural factors and eating habits
● Easy availability of low-priced traditional breakfast
● Low awareness about processed foods and calorie requirements
● Price sensitive customers
● Local competitors
● Supply chain issues
How they fixed it:
● Prices reduction
● Kellogg’s increase the retail packs of different sizes
● localised the products
RESOURCES
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● [Link]
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● [Link]
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● [Link]
THANK
YOU!
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