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Understanding Social Conformity Types

Conformity refers to a change in belief or behavior to fit in with a group due to real or imagined social pressure. There are different types of conformity including normative, informational, identification, and compliance. Factors that influence conformity include the difficulty of a task, individual differences, group size, characteristics of the situation, and cultural differences.

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8 views3 pages

Understanding Social Conformity Types

Conformity refers to a change in belief or behavior to fit in with a group due to real or imagined social pressure. There are different types of conformity including normative, informational, identification, and compliance. Factors that influence conformity include the difficulty of a task, individual differences, group size, characteristics of the situation, and cultural differences.

Uploaded by

Kamna Srivastava
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Conformity

A type of social influence involving a change in belief or behavior in order to fit


in with a group.
This change is in response to real or imagined group pressure.
It may take different forms, for example bullying, persuasion, teasing, criticism,
etc.
Used to indicate an agreement to the majority position, brought about a desire
to ‘fit in’ or be liked or because of a desire to be correct (informational).
Types

Normative : Involves changing one's behavior in order to fit in with the group.
Informational : Happens when a person lacks the knowledge and looks to the
group for information and direction.
Identification : Occurs when people conform to what is expected of them based on
their social roles.
Compliance : Involves changing one's behavior while still internally disagreeing
with the group.
Internalisation : Occurs when a person changes his behavior so as to be like
another person.
Influential Factors
The difficulty of the task: Leads to both increased and decreased conformity.

Individual differences: Personal characteristics such as motivation and strong leadership


abilities are linked with a decreased tendency to conform.

The size of the group: People are more likely to conform in situations that involve more
number of people.

Characteristics of the situation: People are more likely to conform in ambiguous situations
where they are unclear about how they should respond.

Cultural differences: Researchers have found that people from collectivist cultures are more
likely to conform.

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