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Kodak: Rise, Fall, and Lessons Learned

Kodak was founded in 1888 and rose to dominate the photography industry, commanding over two-thirds of the global market share by the mid-20th century using a "razors and blades" business model. However, Kodak failed to adapt to the transition to digital photography in the late 20th century, clinging to traditional film. As digital cameras became popular, Kodak filed for bankruptcy in 2012 as its business model became obsolete. While Kodak invented the first digital camera in 1975, it focused on film and waited too long to widely produce digital cameras and services. This lack of vision for customers' changing needs ultimately led to Kodak's decline as a photography giant.

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Karuna Patil
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57 views12 pages

Kodak: Rise, Fall, and Lessons Learned

Kodak was founded in 1888 and rose to dominate the photography industry, commanding over two-thirds of the global market share by the mid-20th century using a "razors and blades" business model. However, Kodak failed to adapt to the transition to digital photography in the late 20th century, clinging to traditional film. As digital cameras became popular, Kodak filed for bankruptcy in 2012 as its business model became obsolete. While Kodak invented the first digital camera in 1975, it focused on film and waited too long to widely produce digital cameras and services. This lack of vision for customers' changing needs ultimately led to Kodak's decline as a photography giant.

Uploaded by

Karuna Patil
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

A Brief History of Kodak:

The Rise and Fall of a Camera Giant


Group 1

23rd July 2021 Presented By:


Abhishek Nair
Akshay Atul Samani
Anushka Yadav
Devashree Dilip
Shahani Ishu Sharma
Karuna Bhaskar Patil
 Table of Content
Introduction

Evolution

Business model

Industry Analysis

Major Competitors

Why it Failed

Conclusion
INTRODUCTION 

•Company : Kodak 

• Founder: George Eastman, Henry A. Strong 


• Founded: 1888, New York
• Industry: Graphic arts, Imaging Technology, Consumer
Products 
• Advertising Tagline: You press the button we do the rest

•Objective:
• to make the camera as convenient as the pencil
Evolution

1888  1962  1975 1981


1st Kodak U.S. consolidated  First digital Company sales
camera sales exceed $1 camera surpass the $10
introduced billion for the introduced billion revenue
first time mark

(Peak)commands
over two-thirds of
The first Brownie Combined sales of 90% of film sales global market
camera introduced. all Kodak units and 85% of share 
Selling for $1 surpasses $4 camera sales in the 5th most valuable
(High Demand)  billion U.S brand in the world

1900 1966 1976 1996


Razors and Blades Business Model
1. Bait
and Result of the Business model
Lock
4.
Revenue 2. Hook
from Custom
Consum ers
able
3.
Acquire
Custome
rs
Major Competitors
1. Fujifilm’s
• Major rivalry was for film
• How Fujifilm’s thrived

2. HP
 Major rivalry for printing
 Ink war

3. Canon
 Major competition for printing and camera

4. Nikon
 Major competition for Camera
Why It Failed?

1. Lack of customer focus

Customer latent needs:


• Is it the picture they want?

• Is it the memories that evokes for them?


2. Digital Era killed Kodak
Kodak didn’t focus on
Digital Camera……..

Enough
KODAK Today
• Filing Bankruptcy
• New Ventures
• KODAKcoin
• Entry into Pharmaceutical industry
Conclusion

• Adapt to the new technology


• Evolve as per Consumer preferences
• Widen Product Features
Thank you

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