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Overview of the Water Pumps Industry

The document provides an overview of the water pumps industry in India. It discusses the history of water pumps from ancient times to modern pumps. It then summarizes that India produces 12 lakh water pumps annually across various types including jet, monobloc, regenerative, and submersible pumps that are used in agriculture, domestic, and industrial applications. Major players in the industry are Kirlosker, Crompton Greaves, and ABB. Using Porter's five forces model, it analyzes the competitive environment of the industry.

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20 views16 pages

Overview of the Water Pumps Industry

The document provides an overview of the water pumps industry in India. It discusses the history of water pumps from ancient times to modern pumps. It then summarizes that India produces 12 lakh water pumps annually across various types including jet, monobloc, regenerative, and submersible pumps that are used in agriculture, domestic, and industrial applications. Major players in the industry are Kirlosker, Crompton Greaves, and ABB. Using Porter's five forces model, it analyzes the competitive environment of the industry.

Uploaded by

shettypavan
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

WATER PUMPS INDUSTRY

History of Water Pumps

• Water pumps have been existent since 3000 B.C. Early


pumps were made with water wheels and chutes, and
used animals to provide the energy to move the wheels.
• Three pumps were invented around 500 B.C. They
included the waterwheel with pots attached, a
waterwheel with compartments for the water, and a
bucket chain, which was a line that ran over a pulley with
buckets attached.
• Modern pumps include a centrifugal pump, axial flow
pump, jet pump and electromagnetic pump.
INTRODUCTION TO THE INDUSTRY
• Mature industry
• Strong manufacturing base
• 12 lakhs water pumps produced every year
• Indian manufacturers have adhered to quality
standards
• Achievements
 Concrete volute and large sized turbine pumps for
irrigation and thermal power stations
 Primary coolant pumps for nuclear reactors
WATER PUMP INDUSTRY INCLUDES THE
FOLLOWING

• Jet Pumps
• Monobloc Pumps
• Regenerative Pumps
• Shallow Well Pumps
• Multistage Submersible Pumps
• Open Well Submersible Pumps
• Free Flow Pumps
APPLICATIONS OF WATER PUMPS

• Agriculture
• Domestic households
• Industries
CROMPTON GREAVES
•Started manufacturing
pumps in 1964
•Caters to Domestic,
Industrial and Agricultural
sector
•Strengths
•Practicing Six Sigma quality
drive
Michael Porters 5 Force
THREAT OF NEW ENTRANTS (Moderate)

• Capital requirement
• High incentives to dealers
• Economies of scale
• Product differentiation: Reliability, maintenance
free service, cheap rate
• Switching cost
• Inimitable resource held by current competitors
• Government regulations
Competitors
• Kirlosker
• Crompton Greaves
• ABB
• CRI
• Suguna
• Mahindra
• Tesmo
Competitor Rivalry (HIGH)

• Product or service differentiation


• Exit barriers
• Growth rate: overall growth rate is 10-12%
 Domestic segment – 10-12%
 Industrial segment – 16%
 Agricultural segment – 14%
• Market share of competitors
• Highly fragmented industry
BARGAINING POWER OF SUPPLIERS (Low)

Materials Required
• Motor- winding, insulating material, magnetic
stamping, etc
• Pump- impeller, shaft,
castings, bearings, etc
• Pump sets
BARGAINING POWER OF SUPPLIERS (Low)

• Standardized products
• Huge number of suppliers
• Industry is important for the supplier
• Industry is not dependent on one single supplier
• Possibility of forward integration is
high
• Switching cost of suppliers
• Suppliers highly unorganized
SUBSTITUTES
• There are NO substitute for a Water Pump

• But there are few possible substitute in future.


o New technologies
o Direct water supply from
government
BARGAINING POWER OF CUSTOMERS (HIGH)

• Government
• Industries
• Dealers play a major role:
 Power of influencing the customers
 Access to rural and urban market
• Agriculture- 50
• Domestic-30
• Industry-20
• Price conscious customers
• Customers can easily access information about
the company
• maintenance free service, cheap rate
• Customers are well organized
Lets Discuss..!!!

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