CONSUMER TO CONSUMER E-
COMMERCE BUSINESS MODEL
BY –
JANHAVI PANCHOLI.
HRITVIK CHAUBEY.
PRUTHIKA KHULE.
SONIA GUND.
WHAT IS CONSUMER
TO CONSUMER
BUSINESS ?
• Customer to customer (C2C) is a
business model that enables customers to
trade with each other, frequently in an
online environment.
• C2C businesses are a type of business
model that emerged with e-commerce
technology and the sharing economy.
• Online C2C company sites include
Craigslist, Etsy, and eBay, which sell
products or services through a classified
or auction system.
HOW C2C MARKET
WORKS ?
• C2C represents a market environment
where one customer purchases goods
from another customer using a third-
party business or platform to facilitate
the transaction. C2C companies are a
type of business model that emerged
with e-commerce technology and
the sharing economy.
EXAMPLES OF C2C MARKET
COMMON EXAMPLES OF C2C
• Craigslist is an e-commerce platform that connects people advertising products, services, or
situations.
• Etsy allows company owners to create their custom website on which to market their products to
consumers.
• eBay features two types of product listings: fixed-price items and auction items.
• Tokopedia, one of Indonesia's largest online marketplaces. Tokopedia is a C2C retailer that provides
a platform on which entrepreneurs can open small and midsize C2C enterprises (SME) for free.
• OLX is a very popular platform in India that is used by mllions to buy and sell used products. The
interface is simple and easy to use.
ADVANTAGES & DISADVANTAGES OF C2C
MARKET
ADVANTAGES DISADVANTAGES
• Efficiency in selling personal or unique • Cannot Inspect Products Before
goods, including handmade products. Purchasing.
• Wide Reach & 24/7 Availability. • Difficulty In Returning Or
• Direct Contact To Seller (No Replacing Faulty Goods.
Intermediaries). • No Proper Regulations.
• Cost Affective Products due to Cost
Reduction.
• Security Issues of the Websites and
Payment Guarantees.
• Low Maintenance Cost.
• Lack of Quality Control Of The
Products.
REVENUE AND GROWTH OF C2C MARKET.
• C2C websites and similar platforms make money from fees charged to sellers for listing items for sale,
adding on promotional features, and facilitating credit card transactions. Example – EBay , OLX.
• C2C market is projected to grow in the future because of its cost-effectiveness. The cost of using third
parties is declining, and the number of products for sale by consumers is steadily rising.
• The C2C e-commerce market in India is currently pegged at around $9 billion and expected to record a
CAGR of 60-70% by 2022, according to research and consultancy firm Zinnov. The C2C model of e-
commerce is a business model where customers can trade with each others. It is expected to reach a size of
$48-60 billion by 2022 and it would constitute 5.4% share of the Indian retail market.
• However, C2C has problems such as a lack of quality control or payment guarantees. In some cases, there is
little support for credit card transactions, although the emergence of PayPal and other such payment
systems over the years has helped simplify payments on C2C platforms
CASE STUDY ON
EBAY
COMPANY PROFILE
•EBay serves industry within line retailing that is
c2c. It is spread worldwide. The headquarters of
eBay is in U.S.
EARLY HISTORY
•AuctionWeb was founded in California, on
September 3,1995 , by French-born Iranian –
American computer programmer Pierre
Obidyar as a part of larger site. One of the
first items sold on Auction Web was a broken
laser pointer of $[Link] Skoll was hired
as a first president of the company in 1996.
E-BAY PRODUCTS AND SERVICES
Ebay Products are: EBay Services are:
• Ebay Classifieds • General Services
• Electronics • Bidding and Buying Services
• Commerce Gumtree • Selling Services
• Online Auction • Customer Services
• Hosting PayPal
• Shopping Mail
E-BAY PROCESS
CONCLUSION
EBay has changed the landscape of micro auction from customers to customers. Revenue
model of eBay beneficial for both seller and user as the seller pay a minimal fee to list their
product and when they are sold a transaction fee is collected. This satisfy sellers as they
don’t mind to pay 5 to 10 percent of sales revenue to eBay.
THANKYOU