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Effective Questionnaire Design Guide

The document outlines the process for designing an effective questionnaire, including specifying the necessary information and type of interview, determining individual question content and structure, properly ordering questions, and identifying the proper form and layout. It discusses using both open-ended and structured question types, with structured questions providing response options. The document also provides guidance on choosing clear question wording and ordering questions from simple to more complex.

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Rishab Mehta
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8 views14 pages

Effective Questionnaire Design Guide

The document outlines the process for designing an effective questionnaire, including specifying the necessary information and type of interview, determining individual question content and structure, properly ordering questions, and identifying the proper form and layout. It discusses using both open-ended and structured question types, with structured questions providing response options. The document also provides guidance on choosing clear question wording and ordering questions from simple to more complex.

Uploaded by

Rishab Mehta
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Questionnaire design

By
GURDEEP
Questionnaire design process
Specify information needed

Specify type of interviewing method

Determine the content of individual questions

design questions to overcome respondent inability

Decide the question structure

Determine the question wording


Arrange question in proper order

Identify the form and layout

Reproduce the questionnaire

Eliminate bugs by presenting


Determine the content of individual
questions
• Question necessary
• s
Unstructured questions
• Open ended question

What is your occupation?


Who is your favorite political leader?
Less biasness
Respondent free to response
Useful in exploratory research
Structured questions
Closed questions
Dichotomous questions
A question is asked and then a number of possible
answers are provided for the respondent. The
respondent selects the answer which is appropriate.
Closed questions are particularly useful in obtaining
factual information:
• Sex:    Male [   ] Female [   ]
• Did you watch television last night?    
Yes [   ] No [   ]
Multiple options
What was your main way of travelling to the
hotel? Tick one box only.
Car [   ]
Coach [   ]
Motor bike [   ]
Train [   ]
Other means, please specify
Which of these characteristics do you like about
your job? Indicate the best three in order, with
the best being number 1.
Varied work [   ]
Good salary [   ]
Opportunities for promotion [   ]
Good working conditions [   ]
High amount of responsibility [   ]
Friendly colleagues [   ]
Choosing questions wording
• Define the issue- 6w’s
• Use ordinary words
Do you think the distribution of soft drink is
adequate
Do you think soft drink readily available
• Technical jargon avoided
• Use unambiguous words
• Usually
• Occasionally
• Sometimes
• Often
• regularly
Incorrect pattern
Less than once
1or2 times
More than 4 times
Order of questions
• Opening question - Crucial , gaining
confidence, interesting , simple

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