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Qualitative vs Quantitative Research Guide

Qualitative and quantitative research methods each have their own distinct characteristics. Qualitative research focuses on subjective experiences and aims to understand perceptions and motives through interviews and observations, resulting in descriptive narratives. Quantitative research aims to be more objective and structured by examining trends through controlled experiments that produce numerical data analyzed statistically. Mixed methods research combines both qualitative and quantitative approaches.

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blaire lopez
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79 views10 pages

Qualitative vs Quantitative Research Guide

Qualitative and quantitative research methods each have their own distinct characteristics. Qualitative research focuses on subjective experiences and aims to understand perceptions and motives through interviews and observations, resulting in descriptive narratives. Quantitative research aims to be more objective and structured by examining trends through controlled experiments that produce numerical data analyzed statistically. Mixed methods research combines both qualitative and quantitative approaches.

Uploaded by

blaire lopez
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© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPTX, PDF, TXT or read online on Scribd

PRACTICAL

RESEARCH 1
MODULE 2
RECAP
• Importance of Research
• Characteristics of a Good Research
• Research Process
ADDENDUMS
• Plagiarism
- act of copying another person’s work, ideas…
• Falsification
- act of maneuvering data in such a way that another
person will be inclined to believe that said data is true and
correct
• Fabrication
- act of inventing or making up data and then reporting it as
true
Qualitative versus
Quantitative
Research
Qualitative versus
Quantitative
Research
Qualitative Quantitative
C • Focus is subjective in nature as it
H aims to determine the subjects’
A perception, feelings, and motives.
R
• Research design answers what and
A why as it seeks to discover, describe,
C or understand in the form of a
T narration.
E • Data is obtained by interview,
observation, and field study.
R
I
S • Data analysis is inductive and
T comparative, meaning the researcher
develops concepts and theories from
I data.
C • Results of the study are descriptive.
S
Qualitative Quantitative
C • Focus is subjective in nature as it • Focus is scientific and tends to be
H aims to determine the subjects’ objective and more structured as it
A perception, feelings, and motives. aims to examine trends, themes, and
patterns.
R
• Research design answers what and • Research questions can be answered
A why as it seeks to discover, describe, by conducting experiments under
C or understand in the form of a controlled conditions.
T narration.
E • Data is obtained by interview, • Data is obtained by experimentation.
observation, and field study.
R
I
S • Data analysis is inductive and • Data analysis is deductive as it
T comparative, meaning the researcher involves numerical analysis using
develops concepts and theories from statistical or other mathematical
I data. methods to test the hypothesis.
C • Results of the study are descriptive. • Results of the study are measurable.
S
M Qualitative Quantitative
E
T • Interviews, surveys, observations to
H gather data
O
D • Descriptive or narrative data and
O constructs
L
O
• Descriptive data that come from
G experts and other human subjects
I
E
S • Data which are labeled in the form of
constructs, themes, and categories
M Qualitative Quantitative
E
T • Interviews, surveys, observations to • Standard procedures and
H gather data methods for experimentation and
O data- gathering
D • Descriptive or narrative data and • Numerical data
O constructs
L
O
• Descriptive data that come from • Random sampling
G experts and other human subjects
I
E
S • Data which are labeled in the form of • Statistical analysis on numerical
constructs, themes, and categories data
MIXED METHODS
RESEARCH

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