INTRODUCTION
ZAID BIN BASHARAT
[Link]@[Link]
SYLLABUS OUTLINE
THEORY
MODULE AIM
LEARNING OUTCOMES
ASSESSMENT STRATEGIES
DISTRIBUTION OF MARKS
BOOKS RECOMMENDED
BOOK RECOMMENDED
EVENT MANAGEMENT BY LYNN VAN DER WAGEN & BRENDA [Link]
( FOR TOURISM,
CULTURAL, BUSINESS AND SPORTING EVENTS)
OVERVIEW OF SYLLABUS
CHAPTER 1. INTRODUCTION TO EVENT MANAGEMENT
CHAPTER 2. CONCEPT AND DESIGN
CHAPTER 3. FESIBILITY
CHAPTER 4. LEGAL COMPLIANCE
CHAPTER 5. MARKETING
OVERVIEW OF SYLLABUS
CHAPTER 8. RISK MANAGEMENT
CHAPTER 9. PLANNING
CHAPTER 10. PROTOCOL
CHAPTER 11. STAGING
CHAPTER 12. STAFFING
CHAPTER 13. LEADERSHIP
CHAPTER 14. OPERATIONS AND LOGISTICS
OVERVIEW OF SYLLABUS
CHAPTER 15. SAFETY AND SECURITY
CHAPTER 16. CROWD MANAGEMENT AND EVACUATION
CHAPTER 17. MONITORING,CONTROL AND EVALUATION
CHAPTER 18. CAREERS IN A CHANGING ENVIRONMENT
CHAPTER 1.
INTRODUCTION TO EVENT
MANAGEMENT
OVERVIEW OF EVENT MANAGEMENT
UNIQUE CHARACTERISTICS OF EVENT
CLASSIFY AND DESCRIBE EVENTS ACCORDING TO SIZE
CLASSIFICATION ACCORDING TO TYPE
RELATIONSHIP B/W EVENT MANAGERS AND OTHER STAKE HOLDERS
CONCEPT???
WHATS YOURGENERAL
UNDERSTANDING ABOUT EVENT
MANAGER?
GENERAL RESPONSIBILITIES OF EVENT
MANAGER
ENSURE SMOOTH RUNNING
MINIMIZE THE RISK
MAXIMIZE THE ENJOYMENT OF EVENT AUDIANCE
MEET THE EXPECTATIONS OF AUDIANCE
IMPORTANCE OF MANAGEMENT
CAREFUL ATTENTION MUST BE GIVEN TO TRANSPORTATION, TECHNOLOGY,
AND SECURITY AND A HOST OF OTHER ELEMENTS.
FOR EXAMPLE, GAMES IN UTAH WILL GO DOWN IN HISTORY AS A SUCCESS,
WHILE, THE GAMES IN ATLANTA WILL BE REMEMBERED BY SOME AS LESS
THAN PERFECT, BECAUSE OF THE “BAD “ ORGANIZATION OF MANAGEMENT
TEAM.
MAIN RISKS ASSOSIATED WITH EVENT
PLANNING
BAD ORGANIZATION OF A MANAGEMENT TEAM
FINANCIAL RISKS
.GENERALLY EXPENSIVE
.HIGH EXPENDITURE WITH SHORT PERIOD OF TIME
.HIGH LEVELS OF UNCERTAINITY
CHARACTERIZATION OF EVENTS
ONCE IN A LIFETIME EXPERIENCE
EXPENSIVE TO STAGE
TAKE PLACE OVER A SHORT PERIOD OF TIME
TAKE PLACE ONCE
REQUIRE LONG AND CAREFUL PLANNING
CARRY A HIGH LEVEL OF RISK, INCLUDING FINANCIAL AND SAFETY
A LOT AT STAKE FOR THOSE INVOLVED
EVENTS
PROFESSOR DONALD GETZ DEFINE 2 PERSPECTIVE OF EVENT:
“A SPECIAL EVENT IS A ONE TIME OR INFREQUENTLY OCCURING EVENT
OUTSIDE NORMAL PROGRAMS OR ACTIVITIES OF SPONSORING OR
ORGANIZING BODY.”
“TO THE COSTUMER OR GUEST, A SPECIAL EVENT IS AN OPPORTUNITY
FOR LEISURE ,SOCIAL OR CULTURAL EXPERIENCEOUTSIDE THE NORMAL
RANGE OF CHOICES OR BEYOND EVERYDAY EXPERIENCE.”
EVENTS
DR. J. GOLDBLATT DEFINES SPECIAL EVENTS AS
“A UNIQUE MOMENT IN TIME CELEBRATED WITH CEREMONY AND
RITUAL TO SATISFY SPECIFIC NEEDS.”
SIZE OF EVENTS
MEGA EVENTS
REGIONAL EVENTS
MAJOR EVENTS
MINOR EVENTS
MEGA EVENTS
LARGEST EVENTS.
TARGETED AT INTERNATIONAL MARKET.
EXAMPLES: THE OLYMPIC GAMES, WORLD CUP SOCCER, AND THE
SUPERBOWL.
POSTIVE IMPACT ON THE ECONOMY.
INCREASED TOURISM AND MEDIA COVERAGE.
REGIONAL EVENTS
DESIGN TO INCREASE THE APPEAL OF A SPECFIC TOURISM DESTINATION.
ATTRACTS LOCAL & INTERNATIONAL VISITORS.
CREATE TEMPORARY JOB OPPORTUNITY FOR THE LOCAL COMMUNITY.
EXAMPLES: MARDI GRAS & THE ANNUAL NATIONAL CHERRY BLOSSAM
FESTIVAL IN WASHINGTON, D.C.
MAJOR EVENTS
ATTRACTS SIGNIFICANT LOCAL INTEREST.
GENERALLY LARGE NUMBER OF PARTICIPANTS.
NORMALLY HELD IN CONVENCTION CENTRES.
GENERATES ECONOMIC, SOCIAL & CULTURAL BENEFITS.
ATTRACTS INTERNATIONAL TOURIST.
EXAMPLE: CHINESE NEW YEAR CELEBRATIONS.
MINOR EVENTS
MOST EVENTS FALL IN THIS CATEGORY.
STARTING POINT OF YOUR CARRER.
COMPANIES HELD TO MAINTAIN THEIR RELATIONSHIP WITH CLIENTS.
IT’S THE PROJECT BASED LEARNING OPPORTUNITY.
ALMOST EVERY TOWN, CITY & COUNTRY HELD THESE TYPE OF EVENTS.
TYPES OF EVENTS
SPORTING.
ENTERTAINMENT, ARTS & CULTURE.
COMMERCIAL MARKETING & PROMOTIONAL EVENTS.
MEETINGS& EXBITIONS.
FESTIVALS.
FAMILY.
FUNDRASING.
MISCELLANEOUS EVENTS.
SPORTING EVENTS
MOSTLY HELD THROUGHOUT THE YEAR.
THEY ATTRACT INTERNATIONAL SPORTS MEN.
OFTEN HELD OVER MULTIPLE DAYS.
GLOBAL VIEWERS.
BOOST THE ECONOMY OF THE HOST NATION.
MEDIA COVERAGE.
EXAMPLE: FOOTBALL WORLD CUP, OLYMPICS.
ENTERTAINMENT, ARTS & CULTURE
PUBLIC CELEBRATIONS THROUGH DIFFERENT ACTIVITES DESIGNED PARTICULARY
FOR FAMILIES AND KIDS.
MUSIC, DRAMA & DANCE ARE USUALLY FEATURED.
TIMING & TICKET PRICING IS AN IMPOTANT ASPECT IN DEFINING THE SUCCESS.
HIGHLIGTS THE CULTURE OF A SPECFIC AREA.
EXAMPLES: INDEPENDENCE DAY, FOOD FESTIVALS, MUSCIAL EVENTS.
COMMERCIAL MARKETING &
PROMOTIONAL EVENTS
TEND TO HAVE HIGH BUDGETS & PROFILES.
MOSTLY INVOLVE PRODUCT LAUNCHES.
HELD TO GAIN FIRST MOVER ADVANTAGE.
MOSTLY HAS A SPECFIC THEME.
HELD TO GAIN MAXIMUM MARKET SHARE THROUGH DIFFERENT
TECHNIQUES.
MEDIA IS GENERALLY INVITED.
EXAMPLES: TOUR OPREATORS, PROMOTIONAL ACTIVITIES.
MEETINGS & EXBITIONS
HIGHLY COMPETITIVE.
SPECFIC OBJECTIVE.
USUALLY PLANNED WELL IN ADVANCE.
USUALLY HELD ANNUALY.
HELD IN HOTELS & CONVENCTION CENTRES.
FESTIVALS
PROVIDING A PARTICULAR REGION A PLATFORM TO SHOWCASE THEIR
PRODUCTS.
A DAY OR PERIOD OF CELEBRATION, MOSLTY FOR RELIGIOUS ACTIVITIES.
MOSTLY INVOLVE THE SERIES OF SMALL EVENTS FOR A SPECFIC TIME
PERIOD.
EXAMPLES: CHRISMAS, EID, HOLI.
FAMILY
A VERY IMPORTANT EVENT IN SOMEONES LIFE, SUCH AS MARRIAGE, THE
BIRTH OF A CHILD, OR THE DEATH OF A FAMILY MEMBER.
EVENT MANAGERS SHOULD KEEP TRACK OF THESE SOCIAL EVENTS AND
CHANGING TRENDS.
ASIAN TOURISTS ARE BIG MARKET FOR THE WEDDING INDUSTRY.
HAWAII COMPETES WITH MANY OTHER INTERNATIONAL DESTINATIONS.
FUNDRAISING
THE PROCESS OF GATHERING VOLUNTARY CONTRIBUTIONS OF MONEY OR
OTHER RESOURCES,BY REQUESTING DONATIONS FROM INDIVIDUALS,BUSINESS
AND CHARITABLE AGENCIES.
NORMALLY SOCIAL GATHERING FOR ANY NOBLE CAUSE.
THESE EVENTS SHOULD HAVE THE CAPABILITY OF ATTRACTING MAXIMUM
NUMBER OF ATTENDEES.
LEGAL REQUIREMNTS SHOULD ALSO BE MET.
MISCELLANEOUS EVENTS
SOME EVENTS DEFY CATEGORIZATION.
THESE EVENTS ARE COMMUNITY RELATED AND RUN ON FAIRLY SMALL
SCALE WITH VOLUNTARY SUPPORT AND SPONSERSHIP.
EXAMPLES: NOLAN RIVER DOG SHOW, PRADE OF QUILTS, SPRING
GARDENING FESTIVAL.
THE EVENT TEAM
AN EVENT MANAGER TYPICALLY WORKS WITH A NUMBER OF
[Link] INCLUDES ANY OR ALL OF THE FOLLOWING:
.VENUE MANAGERS
.STAGE MANAGERS
.LIGHTING,AUDIO AND VIDEO COMPANIES
.DECORATORS AND FLORISTS
.ENTERTAINERS
.EMPLOYMENT AGENCIES
THE EVENT TEAM
PUBLIC RELATIONS AND MARKETING CONSULTANTS
SECURITY COMPANIES
CATERING COMPANIES
CLEANING COMPANIES
TICKETING OPERATORS
PRINTERS
CODE OF ETHICS
THE INTERNATIONAL SPECIAL EVENT SOCIETY (ISES) HAS FOLLOWING CODE OF
ETHICS:
-PROMOTE & ENCOURAGE THE HIGHEST LEVEL OF ETHICS WITHIN EVENT INDUSTRY.
-USE ONLY LEGAL & ETHICAL MEANS.
-STRIVE FOR EXCELLANCE IN ALL ASPECTS OF PROFESSION.
-PROTECT THE PUBLIC AGAINST FRAUD AND UNFAIR PRACTICES.
CODE OF ETHICS
-MAINTAIN ADEQUATE AND APPROPRIATE INSURRANCE COVERAGE FOR ALL
BUSINESS ACTIVITIES.
-PROVIDE TRUTHFUL AND ACCURATE INFORMATION.
-MAINTAIN INDUSTRY STANDARDS OF SANITARY AND SAFETY.
-COMMIT TO INCREASE PROFESSIONAL GROWTH AND KNOWLEDGE.
CASE STUDY