Presented by
Website, Media & Corporate Communication Committee
BIZCLAVE
THE BUSINESS CONCLAVE
Turning ideas into action...
1 THE CONCEPT
turning ideas into action...
DESCRIPTION
▸ TOPIC: Let’s make Instagram a new normal for
educating the youth
▸ AIM: To have an interaction with the panel
members and teach the audience to prepare
educational content which can be uploaded on
popular social media platform: Instagram.
▸ Invitation to 3 renowned Instagrammers
1. Dr. Falguni Vasavada
2. Ishaan Arora
3 3. Apoorva Mukhija
DESCRIPTION
The event shall take place on two consecutive days.
Day 1: The Talk Show with the respective guests
Followed by the announcement of the competition.
This competition shall be based on the learnings so
extracted from the guests.
The audience shall be taught on how to create
educational content on Instagram.
▸ The competition requires the participants to
upload an educational entertainment video of
15-30 seconds on either the Marketing or
Finance domain. The topic can be anything but
4 shall remain within the given domain.
DESCRIPTION
The deadline of the event would be the very next
day at 11:59 am.
The videos shall be collected over the Google Form
responses filled by the participants.
Day 2: The responses shall be run through
thoroughly and the top 10 would receive surprise
hampers and cash prizes.
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2 DETAILS
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DETAILS
Online Nationwide Event to be held on ZOOM
Date: 30 July, 2021
Time: 10 – 11:20 AM
Estimated Audience: 500
Estimated Participants: 100
Approx Registrations for FinLadder program: 100
Sponsorship: INR 250 per student who participates
in the event.
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DETAILS
CASH PRIZES
Winner: INR 5000
First Runner Up: INR 2500
Second Runner Up: INR 1000
The top 10 shall receive surprise gift hampers worth
INR 500 each to be delivered at their doorstep.
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BUDGET
ALLOCATION
That’s a lot of money : INR 50000-75000
EXPENSE
(approx)
GUESTS 35000
CASH PRIZE 10000
PROMOTIONA
L ACTIVITIES 15000
HAMPERS 5000
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3 SPONSORSHIP
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SPONSORSHIP : FINLADDER
Why?
FinLadder is an e-learning start-up with the
objective to provide specialized finance courses to
people across India and abroad.
Program to be offered to the participants:
Investment Analysis and Portfolio Management
Worth: INR 2000
To be available at a discounted price of INR 1750
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How will this sponsorship help?
Increase in conversion rates – more registrations
Effective brand recognition and increased brand
awareness
Increase in customer engagement
Cost effective and pulling in unexpected customer
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PROMOTIONAL
4 EVENTS
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PROMOTIONAL ACTIVITIES
1. INSTAGRAM PROMOTIONAL ADS
2. LINKEDIN PROMOTION
3. DARE2COMPETE
4. OFFLINE PROMOTION AT CAMPUS
▸ Banners and posters all over the university to
promote the event
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Dr. Falguni Vasavada
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Mr. Ishaan Arora
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Ms. Apoorva Mukhija
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LET THE SHOW BEGIN
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TEASER
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INTRODUCTION TO THE
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GUESTS
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TRAILE
R
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Thanks!
Any questions?
GROUP
5
CURATED BY:
ANAND RS
GAURAV DESAI
SHUBHANGI
HIRANANDANI
22 SIWANGI RAWAT
SAKSHI SAXENA