IDEATION
EHS 405 - Entrepreneurship Development
SOURECES OF IDEAS
PAST WORK EXPERIENCE
HOBBIES & INTERESTS
STRENGTHS & ABILITIES
FRIENDS & FAMILY
DISTRIBUTION CHANNELS
TRAVEL
BOOKS & MAGAZINES
CURRENT TRENDS
RESEARCH ORGANISATIONS
THE WEB
According to You what willbe the
future of Internet
The Internet will Disappear
Eric Emerson Schmidt
CEO of Google from 2001 to 2011, executive chairman of Google from
2011 to 2015
Executive chairman of Alphabet Inc. from 2015 to 2017
Technical Advisor at Alphabet from 2017 to 2020
Currently chair of the US Department of Defense's Defense Innovation
Advisory Board
The Internet will Disappear
"There will be so many sensors, so many
devices, that you won't even sense it, it will be
all around you.“
"It will be part of your presence all the time.
Imagine you walk into a room and ... you are
interacting with all the things going on in that
room.“
"A highly personalised, highly interactive and
very interesting world emerges."
Trends to Opportunities
Wearable trend
Green Trend
Payments
Maker Trend
Mobile Trend
Health Trend
The IOT
Trends
Wearable trend
◦ Google Glass (AR)
◦ Fitbit (Body monitoring)
◦ GoPro
◦ Smart Watches
Green Trend
◦ Energy Efficiency & Storage
◦ Power Grid
Payments
◦ PayTM
◦ Google Pay
Trends
Maker Trend
◦ DIY Designers
◦ Customers are makers
Mobile Trend
◦ Technology and mobile becoming seperable
Health Trend
◦ Health-care
◦ Wellness coaches
◦ Fitness toys
◦ Personal health portals
IOT
◦ By 2020 26 billion (2600 Crores) devices will be connected to
Internet
SOURECES OF IDEAS
PAST WORK EXPERIENCE
HOBBIES & INTERESTS
STRENGTHS & ABILITIES
FRIENDS & FAMILY
DISTRIBUTION CHANNELS
TRAVEL
BOOKS & MAGAZINES
CURRENT TRENDS
RESEARCH ORGANISATIONS
THE WEB
Sources of Ideas
Consumers
Existing Products and Services
Distribution Channels
Government
Research & Development
Methods of Generating New Ideas
Focus Groups
Brainstorming
Brainwriting
Problem Inventory Analysis
Methods of Generating New Ideas
Focus Groups
◦ Groups of individuals providing information in a
structured format
Brainstorming
◦ A group method obtaining new ideas
Brainwriting
◦ A form of written brainstorming
◦ Method 635
Problem Inventory Analysis
◦ Obtaining new ideas and solutions by focussing on
problems
Creative Problem Solving
Method for obtaining new ideas focussing on
parameters
Brainstorming
◦ A group method obtaining new ideas
Reverse Brainstorming
◦ Focusing on the negative
Gordon Method
◦ Developing new ideas when the individuals are
unaware of problem
Checklist Method
◦ Developing a ne idea through a list of related issues
Creative Problem Solving
Checklist Method
◦ Other uses?
◦ Adapt?
◦ Modify?
◦ Magnify?
◦ Minify?
◦ Substitute?
◦ Rearrange?
◦ Reverse?
◦ Combine?
Creative Problem Solving
Free Association
◦ Through a chain of word associations
Forced Relationship
◦ Looking at product combinations
Collective Notebook Method
◦ Group members gradually recording ideas
Attribute Listing
◦ Looking at the positives and negatives
Big-Dream Approach
◦ Thinking without constraints
Parameter Analysis
◦ Parameter identification and creative synthesis
Innovation
Innovation is 1% inspiration and 99%
perspiration
◦ Thomas Edison
Breakthrough Innovation
◦ Pencillin, Steam Engine, Computer, Airplane
Technological Innovation
◦ PC, Mobile Phones
Ordinary Innovation
◦ New variants of the existing products
Opportunity Recognition Process
Product Planning & Development Process
