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Overview of Oracle Corporation's B2B Marketing

Oracle Corporation is an American technology company founded in 1977 in California. It specializes in developing and marketing database management systems and enterprise software. Oracle has over 105,000 employees and its headquarters are in Redwood Shores, California. It provides a variety of products and services including databases, middleware, applications, and cloud services. Oracle has a large customer base including many large corporations and competes with companies like SAP, Microsoft, and IBM in various technology markets.

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Avishek1987
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9 views15 pages

Overview of Oracle Corporation's B2B Marketing

Oracle Corporation is an American technology company founded in 1977 in California. It specializes in developing and marketing database management systems and enterprise software. Oracle has over 105,000 employees and its headquarters are in Redwood Shores, California. It provides a variety of products and services including databases, middleware, applications, and cloud services. Oracle has a large customer base including many large corporations and competes with companies like SAP, Microsoft, and IBM in various technology markets.

Uploaded by

Avishek1987
Copyright
© Attribution Non-Commercial (BY-NC)
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Under the Presented By

guidance of Avishek Sen Gupta ( 9007 )


Prof . S . N . PGDM 2009 - 2011
Mookherjee CALCUTTA BUSINESS SCHOOL
B2B Marketing
About ORACLE
 Oracle Corporation is an American multinational computer
technology corporation that specializes in developing and
marketing hardware systems and enterprise software
products — particularly database management systems.

 Founded in California, USA (1977)

 Founder(s) : Larry Ellison, Bob Miner, Ed Oates

 Headquarters: 500 Oracle Parkway, Redwood Shores,
California, United States

 Employees : 105,000 (July 1, 2010)
Business Application
Integration

Trading Oracle
Partners E-
Business
Suite
Oracl
e
Appli
Packaged
Customers Internet catio
Applicati
n
Serve ons
r
10g
Service
Providers Legacy
Systems
Web Services

B u sin e ss to B u sin e ss Enterprise Application Integration (EAI


( B2B )
Products ,Services, Solutions
Products Solutions Service
Oracle Database Java Advanced Customer
Services
Oracle Fusion Business Intelligence Consulting
Middleware Oracle Enterprise Performance Financing On
Demand
Applications Server Management Data Support
and Storage Warehousing
Systems Development Governance, Risk, and Oracle University
Tools Compliance
Oracle CRM On
Demand
Industry
 Aerospace and Defense §Insurance
 Automotive §Life Sciences
 Chemicals §Media and Entertainment
 Communications §Natural Resources
 Consumer Goods §Oil and Gas
 Education and Research §Professional Services
 Engineering and Construction §Public Sector
 Financial Services §Retail
 Healthcare §Travel and Transportation
 High Technology §Utilities
 Industrial Manufacturing §Wholesale Distribution

•
•
•
Customer list………

 Oracle E- Redignton
Business Tech Pacific (India)
Suit Limited
1. AT&T 
2. Hewlett Oracle
Packard India and HP
3. Caterpillar had introduced in
4. DELL 2009 “Oracle
• Accelerate
 PeopleSoft Solution” for HP
1. Wal Mart
ProLiant servers.
2. Ford Motors
3. General
Motors
Distribution

Redignton/
Sell Tech Pacific (India) Limited Resell
oracle to to Corporate

DISTRIBUTOR
B2B with Supplier
Seller
Host : Buyer Trading Partner :
1

B2B Gateway
3
Gateway

Oracle B2B Backend


XML

Procureme System
nt Retry
Alert OracleASIntgio 4
Steps 5
2 Internet
ŸDefine Trading Partner
ŸDefine Trading Partner Agreement
ŸMap Native Data to Common Data
ŸDefine B2B Process and map to Application
Process
ŸDefine error processing, if any
Partners
 Infosys - Demand Planning (Demantra) and Oracle Transportation
Management (OTM)

 Wipro - Supply Chain Management, Demantra and PeopleSoft
Campus Solutions

 IBM - SCM, Manufacturing and Siebel CRM

 TCS - IFRS(Hyperion) and Governance and Risk Compliance

 PwC - Hyperion

 Systime - OFMystems

 Sena Systems - Identity Management
Competitors
 Oracle's main competitors in the database business are:
Ø Microsoft SQL Server
Ø IBM with DB2 and Informix
Ø Sybase with their Sybase System
Ø CA with Ingres
Ø Software AG with ADABAS and MaxDB
Ø
 Open source databases
Ø MySQL
Ø PostgreSQL
Ø EnterpriseDB
Ø
 Oracle's main competitors in the middleware/ application servers
business are:
Ø IBM WebSphere
Ø BEA WebLogic (until January 2008 when they bought the company)
Ø
§ Oracle's main competitors in the applications business are:
Ø SAP R/3
Competitors
 SAP=27%
MARKET SHARE
IN ERP. Oracle
stood 2nd .

§ Oracle is no.1 in
Ø middleware/
application
servers
Ø
Ø Open source
databases
Ø
Ø Database business

Operating revenue by portfolio
Financial
Thank You

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