Setting the Selling Price
Steps in Setting the Selling Price
1. Choose the recipe.
2. Standardize the recipe.
3. Quantify the recipe
4. Cost the recipe.
5. Get the food cost per serving.
6. Set the selling price.
2 Methods of Setting the Selling Price
1. Food Cost Percentage method – a pricing method that uses a
standard food cost as percentage of sales that ensures profitable
operation.
Selling price = cost/ portion
food cost %
2. Mark up method – (cost plus) the money added to the recipe cost to
obtain a selling price.
Markup factor = 1
food cost %
Mark up = cost/portion x mark up factor
Selling price = cost/portion + mark up
Recipe Name: Cheesy Eggplant Layer
Servings: 8 persons
Food cost %: 15%
Food cost/portion: ______?
Ingredients: Vol./Count Cost/Unit AP Extension Cost
Eggplant 1 kl. P 38/ kg.
Eggs 3 pcs P 7/ pc
Spaghetti sauce 1c P 28/ 250 g
Bread crumbs 1c P 20/ 250 g
Bell pepper 3T P 100/ 1 kl.
Grated cheese 1¼c P 48/ 330 g
Recipe Name: Cheesy Eggplant Layer
Servings: 8 persons
Food cost %: 15%
Food cost/portion: ______?
Ingredients: Vol./Count Cost/Unit AP Extension Cost
Eggplant 1 kl. P 38/ kg. P 38.00
Eggs 3 pcs P 7/ pc 21.00
Spaghetti sauce 1c P 28/ 250 g 28.00
Bread crumbs 1c P 20/ 250 g 20.00
Bell pepper 3T P 100/ 1 kl. 4.50
Grated cheese 1¼c P 48/ 330 g 45.45
P 156.95
1. Food Cost/Portion = Total Cost = P 156.95 = P 19.62
# of portion 8
2. Markup factor = 1 = 1 = 6.67
food cost % 15 %
3. Mark up = cost/portion x mark up factor
= P 19.62 x 6.67
= P 130.87
4. Selling price = cost/portion + mark up
= P 19.62 + P 130.87
= P 150.49