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Cultural Differences in International Business

This lesson discusses cultural differences and their impact on international business. It defines culture as a system of shared values and norms among a group that constitute a design for living. Culture is related to both society and nation-states. A society's basic social organization is its social structure, which involves groups like families and work groups. All societies have social stratification in a hierarchical structure divided into social strata. Religious and ethical systems also influence behavior and culture. Understanding cultural differences is important for international companies to practice cross-cultural literacy.

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NUSRAT MIKA
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52 views11 pages

Cultural Differences in International Business

This lesson discusses cultural differences and their impact on international business. It defines culture as a system of shared values and norms among a group that constitute a design for living. Culture is related to both society and nation-states. A society's basic social organization is its social structure, which involves groups like families and work groups. All societies have social stratification in a hierarchical structure divided into social strata. Religious and ethical systems also influence behavior and culture. Understanding cultural differences is important for international companies to practice cross-cultural literacy.

Uploaded by

NUSRAT MIKA
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Chapter-4, Lesson-1

Differences in Culture
Lesson Learning objectives

After you have read this lesson you should:


Know what is meant by the culture of a society.
Identify the forces that lead to differences in social culture.
Identify the business and economic implications of difference in culture
Lesson Contents
1. How do cultural differences affect integration business.
2. What is culture?
3. How are culture. Society, And the nation-states related?
4. What determines culture?
5. What is a social structure?
6. What is social stratification?
7. How do religious and ethical systems differ?
How Do Cultural Differences Affect
International Business?

• Understanding and adapting to the local cultural is important


international companies
• cross-cultural literacy - an understanding of how cultural differences across and
within nations can affect the way in which business is practiced

• A relationship may exist between culture and the costs of doing business
in a country or region
• MNCs can be agents of cultural change
What Is Culture?
• Culture - a system of values and norms that are shared among a group
of people and that when taken together constitute a design for living
where
• values are abstract ideas about what a group believes to be good, right, and
desirable
• norms are the social rules and guidelines that prescribe appropriate behavior
in particular situations
• Society - a group of people who share a common set of values and
norms
How Are Culture, Society,
And The Nation-State Related?

• The relationship between a society and a nation state is not strictly


one-to-one

• Nation-states are political creations


• can contain one or more cultures

• A culture can embrace several nations


• the values and norms of a culture evolve over time
What Determines Culture?
Determinants of Culture
What Is A Social Structure?
• Social structure - a society’s basic social organization

• A group is an association of two or more people who have a shared sense


of identity and who interact with each other in structured ways on the
basis of a common set of expectations about each other’s behavior
• individuals are involved in families, work groups, social groups, recreational
groups, etc.
What Is Social Stratification?
• All societies are stratified on a hierarchical basis into social categories, or
social strata
1. Social mobility - the extent to which individuals can move out of the strata into which
they are born
• caste system
• class system

2. The significance attached to social strata in business contacts


• class consciousness
How Do Religious And Ethical Systems
Differ?
• Religion - shared beliefs and rituals that are concerned with the realm of the sacred
1. Christianity

2. Islam

3. Hinduism

4. Buddhism
5. Confucianism influences behavior and culture

• Ethical systems - a set of moral principles, or values, that are used to guide and
shape behavior
Any Confusion?????
Thank you so much for your nice cooperation…...

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