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Social Media Marketing Portfolio

Katie Leimkuehler is a social media consultant and CEO of Leimkuehler Media. She has 9 years of experience in public relations and social media, including as a social media coach at Charles Schwab and social media director at ISA. Her services include social media analysis, strategy and content planning, blogging, advertising, and speaking engagements. She has an MFA and teaches social media marketing courses.

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21 views17 pages

Social Media Marketing Portfolio

Katie Leimkuehler is a social media consultant and CEO of Leimkuehler Media. She has 9 years of experience in public relations and social media, including as a social media coach at Charles Schwab and social media director at ISA. Her services include social media analysis, strategy and content planning, blogging, advertising, and speaking engagements. She has an MFA and teaches social media marketing courses.

Uploaded by

Juha Properties
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

SOCIAL MEDIA & CONTENT

MARKETING PORTFOLIO
LEIMKUEHLER MEDIA
Katie Leimkuehler
CEO & Social Media Consultant [Link]
About Katie Leimkuehler
HIGHLIGHTS OF EXPERIENCE
 Senior Manger, Social Media Coach at
Charles Schwab
 Social Media and PR Professor at University
of Denver
 Social Media Director at ISA
 Social Media Manager at IIDA
 Journalist at the Chicago Tribune
EXPERTISE
 Social Media Strategy
 Social Media Analytics
 Social Media Advertising
CEO & Social Media Consultant of  Content Marketing
Leimkuehler Media  Public Relations
 Digital Branding
Social Media Channels
PINTEREST TWITTER

LINKEDIN

FACEBOOK

INSTGRA
M
Courses Taught
 Integrating Social Media
 Copywriting for Social
Media
 PR Writing
 PR Principles and Processes
 English Composition
Social Media Analysis
 I will do a complete review all of your social media channels including
Facebook, Twitter, LinkedIn, Pinterest and Instagram and evaluate what
has been successful, what needs improvement, what isn’t working and
provide examples of these.
 The analysis will examine the type of content you are posting, the sources
of that content, posting frequency and the engagement from your fans and
followers.
 This includes tips and tactics to engage your audience, defining your voice,
methods to connect with potential customers and top influencers, and ways
of measuring your influence.
 Based on my findings I will make recommendations for each of your social
media channels on the best practices and strategies to implement.
Social Media Analysis Results
Social Media Strategy & Action Plan
 The Social Media Strategy & Action Plan will help you plan your week on all of
your social media channels from the type of content you should share, the content
you should be re-sharing from other big players and social influencers, and the
recommended responses to your fans and followers to increase engagement.
 This detailed plan will include specific numbers you should be working towards
each week such as the number of retweets, responses and favorites on Twitter, and
the number of shared Facebook postings from other relevant pages, etc.
 The action plan will include a weekly structure and breakdown steps that needs to
be implemented for each social channel.
 Along with the plan I will provide a recommended hashtag list for your specific
industry and ways to find and monitor conversations to join.
 The plan will be a complete blueprint of how to best implement your social media
strategy.
Social Media Content Calendar

• Weekly break down of your social media on each channel.

• Calendar is created a month in advance and schedule out.


Hosting Twitter Chats - #ISAChat
• Initiated brand new Twitter Chat for ISA called #ISAchat.

• Hosted the chat the first Wednesday of each month for 1 hour.

• New topics each month including: health abroad, choosing a study abroad
program & technology abroad among others.
Social Media Analytic Reports
Social media reports include:
 Growth in followers on each channel.
 New trends & hashtags
 Most popular content (Facebook posts,
Tweets, Pins etc.)
 Key influencers.
 Overall social media score from all channel
– Klout Score.
Facebook Advertising

• Facebook Advertising for business to consumers.


• On average 30% increase to website traffic.
Advertising Results

• Ran monthly campaigns resulting in over


8,000 website clicks.
• Reach to mover 800,000 people
• Average cost per click .44 cents
Blogging
Publications
(Click for writing samples)

• Social Media
Today

• Lifehack

• Technori

• Built In Colorado

• LinkedIn

• Networlding
Social Media Speaking

Sample Talk Titles:

• How to Create a Dynamite Social Media Strategy for Your Business


• 6 Steps to Launch Your Social Media from the Ground Up
• 5 Key Strategies to Create a Blog that People Will Share
• Leveraging LinkedIn: 5 Unbeatable Methods to Become an Influencer
• The 5 Keys to Building Relationships in Social Media
Recommendations
Credentials
 CEO of Leimkuehler Media
 MFA in writing from Roosevelt University
 Teaching Certificate from Roosevelt University
 BA in journalism and creative writing and minor in business
from Miami University of Ohio
 9 years in public relations and social media
Contact Katie Leimkuehler
Twitter
@Kleimkuehler

LinkedIn
[Link]

Email
katieleimkuehler@[Link]

Phone
440-935-5023

Website
[Link]

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