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Mobile Safety Measures Impact on Purchases

This research report investigates the impact of mobile safety measures on consumer purchasing behavior in the mobile industry, which is a significant subset of telecommunications with a global reach. It highlights the importance of mobile security for personal and corporate data, emphasizing its role in consumer decision-making. The study aims to understand how factors such as privacy and security influence purchasing choices among consumers in the US.

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5 views5 pages

Mobile Safety Measures Impact on Purchases

This research report investigates the impact of mobile safety measures on consumer purchasing behavior in the mobile industry, which is a significant subset of telecommunications with a global reach. It highlights the importance of mobile security for personal and corporate data, emphasizing its role in consumer decision-making. The study aims to understand how factors such as privacy and security influence purchasing choices among consumers in the US.

Uploaded by

waikit tan
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

Research Report

The effect of mobile safety measure on consumer


purchasing behavior in mobile industry

Members: Tan Wai Kit


Tan Chee Loke
Muhammad Halilsah Bin Mohd Shah
Khoo Jun Er
Ng Kwan Seng
Lee Tim Hong
Introduction
• Mobile industry – Subset of the telecommunications industry
Worldwide use
5.1 billion people (2018)
Average annual growth rate of 1.9% (2018-2025)
Contribute in socioeconomic
Introduction
• Mobile Security - personal protection and corporate data stored on and
transferred
protects mobile devices and their information in the
event of theft, unauthorized access or accidental loss of mobile devices
aspect
IOS for iPhone, iPad and MacBook, Android platform
from Google and Windows Phone from Microsoft
become a top priority in people’s daily lives
Introduction
• Consumer purchasing behavior – psychological factor
social factor
cultural factor
personal factor
economic factor
Product safety measure - most of the consumer not feel well (if no privacy)
RQ & R0
• Research Question
 What is the effect of mobile safety measure on consumer purchasing behavior in
US?

• Research Objective
 To investigate the effect of mobile safety measure on consumer purchasing behavior
in US. 

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