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Understanding Social Stigma and Stereotypes

The document discusses various concepts related to social stigma, including its definition as prejudice and discrimination against devalued social groups. It also covers communication implications of attribution ambiguity, stereotypes, confirmation bias, and stereotype threat, highlighting how these factors influence interactions and perceptions within and between social groups. The focus is on the impact of these issues on communication, particularly in contexts such as healthcare and social networking.

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harry
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4 views6 pages

Understanding Social Stigma and Stereotypes

The document discusses various concepts related to social stigma, including its definition as prejudice and discrimination against devalued social groups. It also covers communication implications of attribution ambiguity, stereotypes, confirmation bias, and stereotype threat, highlighting how these factors influence interactions and perceptions within and between social groups. The focus is on the impact of these issues on communication, particularly in contexts such as healthcare and social networking.

Uploaded by

harry
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPT, PDF, TXT or read online on Scribd

Identity

Social Stigma
 Definition:
 Prejudice, discounting, discrediting and discrimination
directed at people belonging to devalued social groups and
the individuals, groups and communities with which they
are associated.

 Communication implications:
 Who do you chose to interact with?
 Social networking (both in-group and out-group)
 In-group/Out-group
 Derogation-putting someone down.
 What you tell/not tell people if you belong to this group?
 Sex and disclosure
 HIV and disclosure
Attribution Ambiguity
 Definition:
 Heightened awareness of behavior that may signal bias
or discrimination, coupled with a tendency to attribute
such behaviors to bias or discrimination, even when
other reasonable expectations are available
 Communication Implications:
 How we process and evaluate other’s behaviors
 HIV and healthcare personnel

 Men with PD
Stereotype
 Definition:
 A conventional , formulaic and oversimplified conception,
opinion or image.
 Purpose?
 Communication Implications:
 Preconceptions of interactive identity
 Behavioral norms
 Needs
 Etc.
 Categorical needs
 Networking
Confirmation Bias
 Definition:
 Looking for behaviors or examples that confirm
our stereotypes, while ignoring examples that
challenge our stereotype.
 Communication Implications:
 How we process the behaviors of others
 Ex: women crying
man being aggressive
Stereotype Threat
 Definition:
 Awareness of stereotypes about one’s group and
mindfulness about performing in ways that
confirm such stereotypes
 Communication Implication:
 How we interact with others
 Ex: HIV
 Above and below threshold of consciousness

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