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Zomato Case Study Presentation

Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app and website that provides reviews of restaurants and food delivery services. Zomato has a presence in over 10,000 cities across 23 countries. Its mission is to ensure nobody has a bad meal by helping people discover great places to eat and enabling restaurants to provide amazing experiences. While Zomato benefits from network effects and global scale, it faces intense competition from other food delivery apps and its business model can be easily copied.

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211 views22 pages

Zomato Case Study Presentation

Zomato is an Indian restaurant discovery and food delivery startup founded in 2008. It operates a mobile app and website that provides reviews of restaurants and food delivery services. Zomato has a presence in over 10,000 cities across 23 countries. Its mission is to ensure nobody has a bad meal by helping people discover great places to eat and enabling restaurants to provide amazing experiences. While Zomato benefits from network effects and global scale, it faces intense competition from other food delivery apps and its business model can be easily copied.

Uploaded by

SimranAhluwalia
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

PRESENTATION

ON
ZOMAT
O

Made by:- Sarthak Gupta


Group no:- 1080z
INTRODUCTION
o Started In- July 2008, Delhi NCR.

o Founded By: Deepinder Goyal, Pankaj Chaddah

o Initially named- “FoodieBay”

o In November 2010 it was renamed as“ZOMATO”

o Parent Company - Info edge

o Category - Mobile Application Based

o Sector - Food & Restaurant guide


 Tagline/ Slogan - Discover great places to eat around you

 USP - Content is what sets Zomato apart – The restaurant


& nightlife guide with menus, pictures and map locations

 Segment - Young population, working professionals looking


for information of restaurants

 Target Group - All Smartphone Users

 Positioning - Zomato provides the “guide” or the “discovery”


experience of restaurants & food guide
MISSION
 Our mission is to ensure nobody has a bad meal

They do this by –
 Helping people discover great places around them

 Building amazing experiences around dining

 Enabling restaurants to create amazing experiences


VISION
ZOMATO IS USED BY MILLIONS EVERY DAY
TO DECIDE WHERE TO EAT IN OVER 10,000
CITIES ACROSS 23 COUNTRIES. IN A FEW
YEARS, WE SHOULD BE ABLE HELP POINT
YOU TO A GREAT PLACE TO EAT NO MATTER
WHAT PART OF THE WORLD YOU'RE IN.
SWOT ANALYSIS
STRENGTH

 Users perceive Zomato as ‘Specialty product’ (Focused only


on foods & restaurants)
 High awareness – Top of the mind product
 Global presence – 25 countries – 1.5 million listed
restaurants
 Superior technology and a strong workforce of over
1200 people
 Asset less business model
 Simple & user friendly interface
 Aggressive and Innovative marketing strategy
WEAKNESS
 Competition from search engines & other similar
apps means limited growth

 Drastic growth means susceptible to bad


content

 Not customized for each target market

 Work inefficiency

 High staff turnover


OPPORTUNITIES
 Opportunity to expand to further more countries

 Increasing internet penetration & number of


smartphone users

 Rapid technology development


THREAT
S

 Intense competition

 Lack of clear rules and regulations - Changes in


government policy can easily affect the business
model

 Business model can be easily imitated by other


players
COMPETITORS
 Food panda

 Swiggy

([Link]
PORTER FIVE FORCE MODEL
INTENSITY OF EXISTING RIVALRY
 Low storage cost

 Fast industry growth rate

 Relatively few competitors

 Exit barriers are low


THREAT OF SUBSTITUTES

 Existing competitors

 Limited number of substitutes


THREAT OF NEW COMPETITORS

 Strong brand names are important

 Advanced technologies are required

 Industry requires economies of scale

 Geographic factors limits competition


BARGAINING POWER OF SUPPLIERS

• Low cost of switching suppliers

• Critical production inputs are similar

• Large number of substitute inputs

• Inputs have little impact on cost


BARGAINING POWER OF CUSTOMERS
 Buyers requires special customization

 Low dependency on distributors

 Large number of customers


Zomato belongs to – Star
([Link]
biz/money/to-cut-costs-online- restaurant-and-food-delivery-company-
zomato-pulls-out-of-9- markets/articleshow/[Link] )
THANK YOU

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