Question 2
“how effective is the combination of
your main products and ancillary
texts?”
Brand recognition
• A brand can take many forms, including a name, sign, symbol, color combination or
slogan. Our brand image that we have used for our media project can be seen in
the top right hand corner. We created this as our logo and brand image because it
seemed suitable to tie all of our ancillary task, digipack and music video together,
because with the narrative of the music video, the whole narrative was based on
the main protagonist seeing the error of his ways and starting back from the first
scene, hence the track name ‘square 1’ and the logo ‘1’.
• For our brand logo and identity we wanted to create a brand image that would
straightaway let the audience know which artist they were seeing being portrayed.
• We also wanted it to be instantly recognisable and a clear cut logo and brand
image so people could see it clearly.
• We created this brand identity as it was the one thing that tied all our texts and
video together as it was the one aspect that all of our texts had in common : the
number and phrase ‘1’.
Digipack brand identity
Our brand logo can be clearly seen on
the front cover of our album in the top
right hand corner and also on the left
inside panel at the bottom left of the
panel.
We decided that we had to put our
brand logo on our album cover because
it would ensure that people would
remember the artist through his brand
image and as soon as they saw this logo
elsewhere they would remember our
artist.
The logo 1 here on our digipack fits in
with the album name reform and
denotates change, and going back to the
original and back to basics.
The way we infused our logo and brand
image with the digipack was a brilliant
idea that made the digipack even better
than it was and it also gave it some
meaning and presence throughout all
the media texts that we produced.
Magazine advertisement
In our magazine ancillary task there are infact
two brand logos involved in it, one in the top
right hand corner but more effectively, the
different shaped boxes in the centre of the
page that form a number one.
This idea was our inspiration to create the
brand identity and logo that we did, as it was
during the production of this ancillary task that
our group realised that this was one strong
thing that all of our pieces that we had
produced( ancillary, digipack and music video)
all had in common, and basically they all
denotated change, reform, simplicity and
going back in time to change the artists
attitude and personality, which in this
magazine advert can be seen through a range
of different poses and attitudes, e.g.
Lying down = relaxed
Bent over = bossy and controlling
Cross legged = patient and calm
These attitudes and poses are then infused
with the brand logo and image, which then
creates a kind of containment or isolation for
change in attitude of the artist and making him
see the error of his ways .
Music video
• The brand identity of the artist has been carried on into the music video and has been strongly
represented throughout the music video.
• Just the title of the track ‘square 1’ immediately alerts the audience of the brand image and so they
straight away think of the artist and the album cover and magazine advertisement.
• The narrative of the music video is also closely linked in with the brand identity and image of the
main protagonist because the narrative and plot of the video is that the protagonist (faheem) has
personality and attitude problems and doesn't care about anybody, but he bumps into the secondary
character which is the artist, and he takes control over the protagonist and makes him see the error
of his ways and so helps him change his attitude and go back to how he was before, a normal person.
• I think that because the narrative of the music video and also the track title square 1, this gives our
coursework project a little bit of speciality as it was no coincidence that all our pieces of work that
were produced had a single factor in common, ‘1’.
• Throughout the lyrics of the song and the music video the artist keeps referring ‘back to square 1’,
and he also thinks himself that something's not right , ‘ its not straight everything ain’t cool’. Because
our brand image and identity for the artist is so deeply rooted into all our pieces that we produced,
there was no better logo to create other than the simple ‘1’ logo which we could say reinforces the
whole project and because of this strong brand image and logo, it gives our coursework that final
edge which brings all the strings together and ties them within each other.