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Understanding Digital Media Dynamics

Digital media refers to content that is transmitted digitally over computer networks and the internet, including text, graphics, audio, and video. It has transformed the way people live, work, communicate, entertain and educate themselves. Digital media is transdisciplinary, combining digital arts, technology, business, design and human-computer interaction to deliver content globally in innovative ways. It is characterized by being digital, convergent across technologies, accessible through various transmission methods, distance insensitive, networked, interactive and personalized.

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6 views9 pages

Understanding Digital Media Dynamics

Digital media refers to content that is transmitted digitally over computer networks and the internet, including text, graphics, audio, and video. It has transformed the way people live, work, communicate, entertain and educate themselves. Digital media is transdisciplinary, combining digital arts, technology, business, design and human-computer interaction to deliver content globally in innovative ways. It is characterized by being digital, convergent across technologies, accessible through various transmission methods, distance insensitive, networked, interactive and personalized.

Uploaded by

william sumalpong
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
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Download as PPT, PDF, TXT or read online on Scribd

Module 6 DIGITAL MEDIA

DIGITAL MEDIA
Digital media is content (text, graphics, audio, and
video) that is in digital formats and transmitted over
internet or computer networks.
DIGITAL MEDIA

The digital world includes computers, software, and the


movement and storage of digital information via networks
and storage (hard drives and cloud services).
DIGITAL MEDIA

• Digital media has dramatically and dynamically


changed the way of life today, the way we live,
work, communicate, share, entertain and educate
ourselves.
DIGITAL MEDIA

It has also opened up a vast avenue of digital


advertising (also known as online advertising). It is
digitally displayed through the Internet, on smart phone
and other hand-held devices.
DIGITAL MEDIA

Digital media is trans-disciplinary in nature which


brings together digital arts, technology, business
strategy, human computer interaction, design and
development in a meaningful and innovative
combination that possibly can cater to a global society.
CHARACTERISTICS OF DIGITAL MEDIA

• Digital by default
• Push vs. Pull
– content is "pulled" by the consumer, not "pushed" by the media.
• Convergent
– separate technologies blend together in a common digital
denominator.
• Wired, Wireless, Terrestrial and Satellite-based
– configured for a variety of transmission methods.
• Distance Insensitive
– can be assessed from any/every geographical location
• Networked
– connectivity - one-to-many to one-to-some and one-to-one
– real time
– decentralized
• Interactive
– responsive
– personalized - the tailoring of content in real-time on the website
– non-linear

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