Revan Kumar
Vishwa Teja
Outline
Vision, Mission and Goals
-SWOT & Pestel Analysis
-5 Forces Model
-Main Competitors
• To be the best retailer in the hearts and
Vision minds of consumers and employees.
• To save people money so they can live
Mission better.
• Becoming in an international Brand.
Goals
SWOT Analysis
• Diversity in products & services • Low global presence
• Convenient prices & locations • Behind rivals in e- commerce
• Strong market presence
• Customer loyalty
• Strong financial performance
• Cost and pricing advantages over
rivals
• Good supply chain STRENGTHS WEAKNESSES
• Intense Competition
• Global Expansion: new geographic
• Laws and Regulations: Trade policy
areas •
• Increasing online sales Cultural barriers
• Current economy
• Strategic alliances
• Slow market growth
Acquiring rival firms • Transport of distinctive
OPPORTUNITIES competency. THREATS
PESTEL Analysis
Political
Legal Economical
PESTEL
Analysis
Environmental Socio-Cultural
Technological
Political Economical Social
• Increased employment • Diversity of Culture.
• Support for Globalization
opportunity.
• Pressure regarding wage • Healthy Life Style.
• Regular Growth in developing
increase.
Nations
Technological Environmental Legal
• Automation in operations. • Promoting and selling eco-friendly
products and services as it helps • Regulations for food Safety.
• Increase in Consumer use of them in enhancing brand image.
smartphones. • Regulations for Employment.
• Company suggests the dealers,
• Business Analytics. distributors and manufacturers to
avoid the use of polybags that can
negatively affect the environment
Porter's 5 Forces
Power of Power of
customers suppliers
Potential of new
Competition in
entrants into the
the industry
industry
Threat of
substitute
products
Bargaining power of customers
• Customers usually make small Bargaining Power of Suppliers
purchases. • Walmart purchases huge quantities
• A large number of customers. of products from its suppliers.
• Walmart's main customers are • Products have lot of Substitutes.
individuals.
Potential new entrants in the industry
Competition in industry
• Economies of scale.
• High Capital Requirements.
• Competitors have similar sizes.
• Customers mainly look for products
• Industry growth is slow.
with lower prices and standard
• Exit Barriers is High
quality.
• Requires precise distribution system
Threat of substitute products
• Prices and quality of substitute
products are very competitive.
• Performance of Substitute products
are similar.
• Consumer switching costs are low.