ABOUT AMAZON
Amazon is the world largest online retailer
Headquarter – Seacttle Washington, USA
Amazon is a public independent company of NYSE
It was founded in 1994 by Jeff Bezoz , who is now richest of the world
The valuation of amazon is more than 1 trillon and is currently on number 3
after apple and google.
Amazon has more than 7.5 lakh employee based across several countries and
segment.
AMAZON AND INDIA
• Amazon was launched in India in 2012 after 17 years of its existence.
• India’s third largest market in whole world attracted amazon.
• It was an challenge for amazon as customers are price sensitive in India
• After Jio revolution, Amazon became the widely used site in India.
• It has over 150 million registered customers.
JOURNEY OF AMAZON
Amazon started on July 16, 1995, by Jeff Bezos.
Initially he sells only books on his platform
Amazon runs his business with the sole aim to provide any book to any reader.
Amazon reached 160000 Customers by the end of December 1996.
Amazon generates $15.7 million in 1996 and $148 million in 1997. To grow its
business with much growth Amazon launched its IPO and raised $54 Million
and listed his stock on Nasdaq.
JOURNEY OF AMAZON
In 1998, Amazon began to sell CDs on its platform and later he
added videos.
By the year 1999, Amazon started selling consumer electronics,
video games, software, home improvement items and much more.
company expands its business rapidly in other segments.
The biggest thing of that time was that Amazon offers personalized
product recommendations based on their previous history of
purchase.
BUSINESS MODEL OF E-COMMERCE
• Amazon is an Online Marketplace where a lot of people come and buy the
products and think that all products are on Amazon.
• Amazon charges Some commissions from these retailers to use their Platform.
• Amazon Provides a Ready platform where a merchant can easily sell their
products.
• It also provides shipping services. There are two modes for shipping that is
amazon easy ship, and self ship.
• If a merchant uses Easy ship it is charged from the customers
COMPONENTS OF AMAZON
PURCHASES DONE BY AMAZON
1. KIVA SYSTEM NOW KNOWN AS AMAZON ROBOTICS
2. [Link]
3. WHOLEFOODS
4. IMBb
5. The Washington post
6. Alexa
7. Goodreads
8. Audible
9. Pillback
10. Twitch
11. [Link]
12. [Link]
RECENT ACQUIRED BY AMAZON
Health navigator
INLT
E8 STORAGE
CANVAS TECHNOLOGY
Eero
Dispatch
Cloud endure
Ring
Blink
INVESTMENT MADE BY AMAZON
• Bank [Link] - $3.8M
• CAPITAL FLOAT - $15M
• AMAZON PAY - $13.5B
• ZOBI- $100K
• RIVIAN- 1.3B
• IONQ-$55M
• CARGOJET –
• Qdigi - $7.4m
• Deliveroo -$5.75m
AMAZON MISSION STATEMENT
• We strive to offer our customers the lowest possible prices, the best available
selection, and the utmost convenience.”
Affordable price
Varied selection
Top convience
SLOGAN – WORD HARD. HAVE FUN
AMAZON VISION STATEMENT
• To be Earth’s most customer-centric company, where customers
can find and discover anything they might want to buy online.
CUSTOMER CENTRIC
GLOBAL PRESENCE
VALUES
• CUSTOMER OBSESSION
• OWNERSHIP
• INVENT AND SIMPLIFY
• HIRE AND DEVELOP THE BEST
• HIGHEST STANDARDS
• THINK BIG
• DIVE DEEP
• DELIVER RESULTS
• EARN TRUST OF OTHERS
SWOT ANALYSIS
STRENGTS
STRONG BRAND NAME
CUSTOMER ORIENTED
DIFFERENTIATION AND INNOVATION
COST LEADERSHIP
LARGEST MERCHANDISE
LAGRE NO OF ACQUISITIONS
MAKET LEADER
LOGISTICTS AND DISTRIBUTION
WEAKNESS
• EASILY IMITABLE MODEL
• TAX AVOIDANCE
• LIMITED STORES
• UNFAIR USE OF DATA
• DECLINING CUSTOMERS SERVICES
• OVERDEPENDENCE OF DISTRIBUTORS
• PRODUCT FAILURES
OPPORTUNITIES
EXPANSION IN NEW MARKETS
PHYSICAL STORES
IMPROVING TECHNOLOGY AND ORGANISATION POLICIES
REDUCING INHOUSE BRANDS SUCH AS AMZON BASICS
MORE ACQUISITION
LAUNCHING OF ELECTRIC RICKHAWS IN INDIA TO DEVREASE
POLLUTION(10000 BY 2025)
THREATHS
FEW CONTROVERSIES
GOVT REGULATIONS
EXPLOITATIVE LABOURS
INCREAING CYBER CRIME
AGGRESSIVE COMPETITION
FAKE PRODUCTS
IMITATION
FAKE REVIEWS
COMPETITORS
• MARKETS – WALMART, BESTBUY, ALIBABA
• TECH – IBM, GOOGLE ACCENTURE
• MEDIA- NETFLIX, DISNEY, TIME WARNER
STRATIGIES
