A Product from MICA
Tutorial for MICA Indian
Marketing Intelligence (MIMI)
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Introduction to MICA
Second Level Chart (Bar)
• Range of MPI is 1.00 to 1000.00
• Range of Rural Shops or Offices is 200 to 2000
Click on ‘Filters’ to
Select Variables &
districts for Chart
Downloaded Second Level Chart in ‘PDF’ file format
Line Chart
Click on ‘Filters’ to
Select Variables &
districts for Chart
Please Select
/Change type of
Chart
Please Click
here to Export
Chart for
selected Data
in ‘PDF‘
Radar Chart
Please Click here to
Export Chart for
Please Select selected Data in
/Change type of ‘PDF‘
Chart
Bubble Chart
Click on ‘Filters’ to Select a Variable
& some districts for a Chart
G.I.S.(Geographic Information System) Application
Click here to
Export Map
in ‘PDF’
Click here for
full-screen
display
Click here to
modify your
selections Click here to
view selected
data for that
particular a
District
G.I.S. Application in PDF File Format
Thematic Query (With One Variable)
Select Your
Preferred Variable
Up to ‘5 ‘ Groups
Out put of Thematic Query (With One Variable)
Click here to Export
Map in PDF
Click here
for full-
screen
display
Thematic Query (With Two Variables)
Select Your
Preferred Variable
Up to ‘5 ‘ Groups
Out put of Thematic Query (With Two Variables)
Thematic Query (With Three Variables)
Select Your
Preferred
Variable
Up to ‘5 ‘
Groups
Out put of Thematic Query (With Three Variables)
Quartiles (Color-Based Representation of Your Selected
Database) Click here to
Export the
Click here for full- ‘Quartile ‘ in
screen display ‘PDF’
Full Screen Display of ‘Quartiles’
Click here to Export the
‘Quartile ‘ in ‘PDF’
Exported ‘Quartiles’ in ‘.xls’ file format
Select variables by Industry Level Group
Select Industry Group
Data Table as per Industry Level Group
Record your selections: My Workspace
Mention workspace
name
Record your selections: My Workspace
Potentio Meter
Filter by layer : compare variables for a particular district
Potentio Meter
Filter by Variable : compare districts with a particular variable
Potentio Meter
Filter by Variable : compare districts with a particular variable
Potentio Meter
Filter by Variable : compare districts with a particular variable
Custom To create new variable using mathematical
operators
Please Click
‘+’ to Open
‘Selection
Summary’
Menu
Custom To create new variable using mathematical
operators
Name the new variable
Chose MIMI variables
and click ‘Add Variable’
Custom To create new variable using mathematical
operators
Save and Continue
Custom To create new variable using mathematical
operators
Here, It is
Urban Agglomeration Data
Explore Data Urban
Agglomeration Database by
clicking here.
Urban Agglomeration Data
Click here to
Export your
Selected
Database
Towns Data
Explore Data Town level
Database by clicking here.
Towns Data
Click here to Download Towns Data
Click here to refer
definition
My Account
Click here to get information
regarding your Account
My Account Information
Thanks a lot….
Let’s build a solid marketing strategy for India
with MIMI today
Contact us :-MICA, Ahmedabad
Shela, Ahmedabad - 380 058
Gujarat, India
Tel: +91 02717 – 308250.
E-mail: mimi@[Link] gm-bip@[Link]
Web-address: [Link]