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BUSINESS
COMMUNICATION
CHAPTER: 1
COMMUNICATION SKILLS NEEDED IN
BUSINESS
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Speaking well
Writing well
Displaying proper etiquette (manners)
Listening attentively
Why Business Needs to Communicate?
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Vital
Oral
instruction
Flow of To work
information together
Written
instruction &
response
Main Forms of Communication in Business
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Internal-Operational
Communication
External-
Personal
Operational
Communication
Communication
Internal-Operational Communication
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Communication that
occurs within a E.g. provide a
business. service, manufacture
Among the business’s a product, sell goods,
workers etc.).
To implement the
business’s operating
plan.
Forms of Internal-Operational Communication
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Orders/instructions given to workers by
supervisors
Supervisors
Workers
Various reports prepared for the supervisors by
the workers
Emails used for completion of tasks
External-Operational Communication
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Service
Suppliers Customers
providers
Public
Business
Forms of External communication
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Personal Communication
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Exchange of
information and
feelings.
Verbal/Non-verbal,
body language. Attitudes
Organization Each other
productivit
y
Communication Network of the Organization
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Downward flow of
information
Continuous
To the subordinates
Goals
Communication Network
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Informal
Formal
Formal Network
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Downward
Internal Well established network External
Record
Email Upward
Report
Informal Network
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Secondary network –
personal
communication
Based on personal
Support to formal
relationship in
network
groups
Small network to Grapevine
form a large No set pattern
network
Complex Ever changing
Grapevine Effect
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Gossip/rumor Inaccurate
Fickle
Carries more
information
Grapevine
Turn it to
Can be more
positive
effective in
Must recognize many matters
the presence of
grapevine
Formal and Informal
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Communication
Division Manager
Department Department
Manager Manager
Straight lines = Formal Network
Curved lines = Informal Network
Fig 1: Formal and Informal communication Networks in a Division of a Small Business.
Variation in Communication Activity by Business
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Nature
of
Business
Geographi
cal
Dispersion
of
Operation
People
Who Make
up the
Business
The Process of Communication
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The Communication Process and Written Communication
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Written Oral
Creative Spontaneous
Thoughtful Continuous
Slow cycle Fast/rapid cycle
Limited cycle Numerous cycle
Sent/received-not
replied
Some Basic Truths about Communication
(Errors in Communication)
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