Scribd
Upload
15 views6 pages

Negotiating Smartphone Purchase Goals

The document discusses planning for future negotiations regarding the purchase of a smartphone. The individual wants to buy a smartphone within their budget of Rs. 80,000 that can shoot good quality videos for their blog. They plan to give the smartphone to their younger brother after a year when they purchase an upgraded phone around Rs. 1,20,000. There are multiple issues to consider as the individual wants an affordable video-shooting phone while the brother prefers a more expensive phone for gaming. Relationship is important as the negotiating party is family, so an integrative decision making approach would be most suitable.

Uploaded by

Leela Prasanna
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
15 views6 pages

Negotiating Smartphone Purchase Goals

The document discusses planning for future negotiations regarding the purchase of a smartphone. The individual wants to buy a smartphone within their budget of Rs. 80,000 that can shoot good quality videos for their blog. They plan to give the smartphone to their younger brother after a year when they purchase an upgraded phone around Rs. 1,20,000. There are multiple issues to consider as the individual wants an affordable video-shooting phone while the brother prefers a more expensive phone for gaming. Relationship is important as the negotiating party is family, so an integrative decision making approach would be most suitable.

Uploaded by

Leela Prasanna
Copyright
© All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd

PLANNING FOR FUTURE

NEGOTIATIONS
Buy a smartphone in next 1 month within
my current limited savings of Rs. 80,000/-
that can help me shoot cinematic videos for
NEGOTIATION starting my new blog at the earliest.
GOAL
Give this smartphone to my younger
brother at the end of 1 year (when I plan to
purchase a better featured phone with
higher price range around Rs. 1,20,000/-).
MAJOR ISSUES RELATED TO
ACHIEVING THE GOAL

Multiple issue negotiation.
I wish to buy a smartphone for shooting cinematic videos but at a lower
price whereas my brother is interested in buying a smartphone for best
gaming experience at a much higher price point.

Relationship matters for long-term. The negotiating party is also a


family member. Hence, integrative decision making seems most
suitable.
Cousins
Mother
BATNA  Target Point Starting Point
• Look for brands • Target should be • Rs. 20,000 BATN A &
other than Samsung around Rs. 40,000 SETTIN G MY TA RGET
which may better Mehak  Mohit    PO I N T AN D O PEN IN G
suit both our needs (Myself)  (Brother) BI D
• Buy a DSLR/ tablet
rather than a
smartphone
Father
Friends
PRESENTING Show my brother videos of some customer reviews who
liked the features even at a lower price point.     
THE ISSUE TO
OTHER PARTY Present him with all logical facts and specifications for my
(SUBSTANCE & target smartphone which is more or less inline to his needs.
PROCESS) Give example of cousin who also bought the smartphone of
my choice recently.
THANK YOU

You might also like