Supply Chain management
Dell’s Supply Chain
Global Supply Chain Perspective
Few products today are designed, manufactured and distributed in
a single facility that takes raw materials and converts them into
products for sale to customers
Products today are realized by a network of supplier,
manufacturers and distributors
This network is called the supply chain
1-4
Drivers of Supply Chain Performance
• Facilities
The physical locations in the supply chain network where product
is stored, assembled, or fabricated
• Inventory
All raw materials, work in process, and finished goods within a
supply chain
• Transportation
Moving inventory from point to point in the supply chain
Drivers of Supply Chain Performance
• Information
Data and analysis concerning facilities, inventory, transportation, costs,
prices, and customers throughout the supply chain
• Sourcing
Who will perform a particular supply chain activity
• Pricing
How much a firm will charge for the goods and services that it makes
available in the supply chain
A Framework for Structuring Drivers
Overall trade-off: Responsiveness versus efficiency
Inventory-What
Transportation-how
Facility-Where
Service and Number of Facilities
Response
Time
Number of Facilities
Costs and Number of Facilities
Inventory
Costs
Number of facilities
Costs and Number of Facilities
Transportation
Costs
Number of facilities
Facility Cost
• Cost related to the number and location of facilities in the network
cx
• Cost related to the operations of the facilities
fy
Network Design in the
Supply Chain
Network Design Decisions
• Facility role
• Facility location
• Capacity allocation
• Market and supply allocation
Factors Influencing Network Design Decisions
• Strategic
Lowest cost location for manufacturing that is very far from the serving
market for efficient Supply chain
Or
High cost location to locate facilities closer to the market for responsive
Supply chain
• Technological
Economies of scale
Lower fixed costs allow more facilities
Flexibility
Factors Influencing Network Design Decisions
• Macroeconomic
Tariffs and tax incentives
Exchange rate and demand risk
• Political
• Infrastructure
• Competitive
• Logistics and facility costs
The capacitated Plant Location model
• yi = 1 if plant is located at
n n m
site i, 0 otherwise Min f y c x
i i ij ij
• xij = Quantity shipped i 1 i 1 j 1
from plant site i to s.t.
customer j n
• Cij = Cost of producing x D , j 1,..., m
i 1
ij j
and shipping one unit n
from factory I to market j x K y , i 1,..., n
j 1
ij i i
Plant Location with Single Sourcing
• yi = 1 if plant is located at n n m
Min f y D j c x
site i, 0 otherwise i 1
i i
i 1 j 1
ij ij
• xij = 1 if market j is s.t.
supplied by factory i, 0 n
otherwise x
i 1
ij
1, j 1,..., m
n
D j x K y , i 1,..., n
j 1
ij i i
xij , y {0,1}
i
Transportation model
1. Northwest-corner method
2. Least-cost method
1 2 3 4 Supply
1 10 2 20 11 15
2 12 7 9 20 25
3 4 14 16 18 10
Demand 5 15 15 15
Capacitated plant location model
Demand Region
Supply Region [Link] [Link] Europe Asia Africa Fixed cost Low Capacity Fixed cost High Capacity
[Link] 81 92 101 130 115 6000 10 9000 20
[Link] 117 77 108 98 100 4500 10 6750 20
Europe 102 105 95 119 111 6500 10 9750 20
Asia 115 425 90 59 74 4100 10 6150 20
Africa 142 100 103 105 71 4000 10 6000 20
Demand 12 8 14 16 7
Term Paper
• A case of Supply Chain Management by analyzing industry
data
Presentation
• Based on the studied case
Thank You