The Pennsylvania State University
School of Engineering Design, Technology, and Professional Programs
EDSGN 100 Introduction to
Engineering Design
PRODUCT DEVELOPMENT &
ENGINEERING DESIGN PROCESS
Ivan E. Esparragoza, PhD
Outline: Product Development
Product Development Definition
Generic Development Process
Concept Development
Product Development
Product Development Definition
A product development process is the sequence of steps or
activities which an enterprise employs to:
Conceive
Design and
Commercialize a product.
Business process:
Innovation Process:
Understanding the opportunities
Designing the product
Operation Process
Manufacturing
Marketing
Postsales service
Product Development
Generic Development Process
Understand Opportunity
Develop a Vision
Market Analysis
Costumer Need Analysis
Design Process
Competitive Analysis
Design Objectives
Develop a Concept
Function Modeling
Commercialization
Engineering Specifications
Concept Generation
Embodiment Engineering Refine and Optimize Design Final Disposal
Implement a Concept
Operation Process
Detail Design
Physical and Analytical
Finalize Details Service
Modeling
Design for X Complete Design Drawings Marketing - Sales
Test and Evaluate Design Document Design Manufacturing
Product Development
Generic Development Process
Understand Opportunity
Develop a Vision
Market Analysis
Costumer Need Analysis
Competitive Analysis
Concept Development
Design Objectives
Develop a Concept
Function Modeling
Engineering Specifications
Concept Generation
Embodiment Engineering Refine and Optimize Design Final Disposal
Implement a Concept
Operation Process
Detail Design
Physical and Analytical
Finalize Details Service
Modeling
Design for X Complete Design Drawings Marketing - Sales
Test and Evaluate Design Document Design Manufacturing
Product Development
Product Development
Modern Product Development Process
Process characterized by three phases:
Product Development
Typical Product Development Process
Develop a Vision
the Opportunity
Understanding
Market Opportunity Analysis
Customer Needs Analysis
Concept development
Product Development
Competitive Analysis
Portfolio Planning
Develop the
Concept
Functional Modeling
Product Architecture Development
Concept Engineering
Embodiment Engineering
Implement the
Concept
Design for X
Physical and Analytical Modeling
Robust Design
Product Development
The Design Process
Concept development
Primarily creative
Embodiment design
Detail Design
Primarily analytical
Concept Development (1 of 2)
The concept development is the “front-end process” in
the product development process and it contains many
interrelated activities.
Phase that demands more coordination among
functions than any other in the development process.
This is the crucial stage where innovative products can
be conceived.
Product Development
Concept Development (2 of 2)
Identify Customer The goal is to understand customers’ needs and to
Needs effectively communicate them to the development team
Translate the customer needs into design objectives, user
Problem Definition requirements and desirable attributes and identify design
constraints.
Functions provide a precise description of what the product has to do.
Functions and Specifications are quantitative measurable criteria that the product
Specifications Should be design to satisfy. They are the measurable goals for the
Design team
Generate product concepts that may address the customer needs.
Concept Generation Include: external search, creative problem solving with a team,
systematic exploration of various solutions.
Activity where various product concepts are analyzed and
Concept Selection sequentially eliminated to identify the most promising concept (s).
Product Development
Project No. 2
Statement of problem
Project No. 2