ClickSend
Student Name
Description of Click Send
SMEs are the small and medium enterprises who work for
the products or services at an initial level.
Revenue of the organization is $6.49 million.
The business has growth of 362.07%.
Head office is existing in the Perth.
The number of employees for organization is 40.
The industry of the organization is marketing and
communications.
The following is link for the website.
[Link]
Products of Click Send
Products are
Email marketing tools,
Bulk SMS gateways and the FAX,
Rich messaging services and Post.
There are amazing tools of marketing in the company.
The key products of the company are including SMS
gateways, Rich Messaging, MMS gateway, Email
gateway, Voice gateway, Online Post and Fax gateway.
External marketing environment
of Australian SME
External marketing environment can be
assessed through PESTLE analysis.
Political: Stable political environment
supported by the economic relationships
with different brands.
Economic: Demand for the higher marketing
services.
Social: People focus more on the short-cuts
and cost effective outcomes.
External marketing environment
of Australian SME
Technological: Cost reduction, more
websites and online forums for services.
Environmental: Environmental Acts.
Legal: Laws of disability and
discrimination as well as consumer
privacy.
Three Key Opportunities
Economic growth,
High level of public
consumption,
Conducive atmosphere
to investment,
Geographically located
close to the neighboring
countries.
Three Key Threats
Lack of financing,
Low productivity,
Lack of managerial
capabilities,
Lack of access to
management and
technology as well as
heavy regulatory
burden.
Recommendations for One
Opportunity
Economic stability is selected as opportunity.
Australia still has certain areas offering great investment
opportunity.
“Pure investment” strategies are viable options in many
areas.
Investors for this are investing as early as possible with a
minimum “money-down” payment and then selling prior
to completion are gaining substantial profits.
Recommendations for One
Threat
Lack of managerial skill is threat selected.
Organize a brainstorming meeting and also
one-on-one meetings.
Connect possibilities to their desires.
Engage your team by asking for their input
and to share their ideas.
Make them feel part of journey to success
Communication
The communication for the issues for SMEs can be
made through various sources.
The first one is the verbal communication.
The videos and the online discussions can be made
through going live.
Company annual reporting.
Calling the community stakeholders and inside the
organization stakeholders for a meeting and taking
feedback on company performance monthly.
Conclusion
ClickSend is selected in this study who
aims at bulk SMS and Email marketing
services providing in Australia.
Focus on managerial capabilities.
Company will select verbal and non-verbal
communication for their action planning
and communication.
References
TEMPERLEY, N. C., GALLOWAY, J. & LISTON, J. 2004. SMEs in Australia's high-
technology sector: Challenges and opportunities. Canberra, Australia: Australian
Electrical and Electronic Manufacturers’ Association (AEEMA) and CSIRO .
HOSSAIN, L. 2001. Enterprise Resource Planning: Global Opportunities and
Challenges: Global Opportunities and Challenges , IGI Global.
MACGREGOR, R. C. & KARTIWI, M. 2010. Perception of barriers to e-commerce
adoption in SMEs in a developed and developing country: a comparison between
Australia and Indonesia. Journal of Electronic Commerce in Organizations (JECO), 8,
61-82.
SEIDEL, R., SHAHBAZPOUR, M. & OUDSHOORN, M. 2006. Implementation of
sustainable manufacturing practices in SMEs–Case study of a New Zealand furniture
manufacturer. Katholieke Universiteit Leuven: Leuven, Belgium .
SEIDEL, R., SHAHBAZPOUR, M. & SEIDEL, M. Establishing sustainable
manufacturing practices in SMEs. 2nd International Conference on Sustainability
Engineering and Science, Talking and Walking Sustainability, 2007.
Thank You