CONSUMER
BEHAVIOUR
REVIEW 1
Pro-J-ect
TEAM:
SUJEETH RAJ 19BBA0031
MADHAVAN 19BBA0067
SUPREETHA 19BBA0089
INTRODUCTION
TO CONSUMER
BEHAVIOUR
"CONSUMER BEHAVIOUR IS THE STUDY OF
THE PROCESS INVOLVED WHEN INDIVIDUALS
OR GROUPS SELECT, PURCHASE, USE OR
DISPOSE OF PRODUCTS, SERVICES, IDEAS OR
EXPERIENCES TO SATISFY NEEDS AND
DESIRES (SOLOMON ET AL, 2006). “
IN THE STUDY OF CONSUMER BEHAVIOUR
MAIN FOCUS IS THE CUSTOMER
SATISFACTION BECAUSE CUSTOMER IS THE
ONLY PERSON WITH WHOSE PRESENCE
BUSINESSES ACTUALLY EXISTS.
FEW INSIGHTS ON THE TITLE OF
THE PAPER BEFORE ADDRESSING
IT!!
WHAT IS ONLINE
SHOPPING?
ONLINE SHOPPING IS A FORM OF
ELECTRONIC COMMERCE WHICH ALLOWS
CONSUMERS TO DIRECTLY BUY GOODS OR
SERVICES FROM A SELLER OVER THE
INTERNET USING A WEB BROWSER.
CONSUMERS FIND A PRODUCT OF INTEREST
BY VISITING THE WEBSITE OF THE RETAILER
DIRECTLY OR BY SEARCHING AMONG
ALTERNATIVE VENDORS USING A SHOPPING
SEARCH ENGINE, WHICH DISPLAYS THE
SAME PRODUCT'S AVAILABILITY AND
PRICING AT DIFFERENT E-RETAILERS.
ONLINE SHOPPING IN 2020
■ THE CURRENT COVID-19 SITUATION HAS RESULTED IN THE GROWING USE OF
E-COMMERCE AND HOME-BASED BUSINESS CONTINUITY FOR ENTERPRISES
TO SUSTAIN THEMSELVES.
■ AS OF 2020, CUSTOMERS CAN SHOP ONLINE USING A RANGE OF DIFFERENT
COMPUTERS AND DEVICES, INCLUDING DESKTOP COMPUTERS, LAPTOPS,
TABLET COMPUTERS, SMARTPHONES, AND SMART SPEAKERS.
■ ANOTHER REASON WHY ONLINE SHOPPING HAS GROWN SO MUCH OVER THE
YEARS IS BECAUSE OF THE EXPERIENCE THAT BUSINESSES ARE ABLE TO
PROVIDE TO THEIR CUSTOMERS.
■ IN 2020, THE NUMBER OF DIGITAL BUYERS IS EXPECTED TO BE 2.05 BILLION.
THAT MAKES 26.28% OF THE 7.8 BILLION PEOPLE IN THE WORLD. IN OTHER
WORDS, ONE OUT OF EVERY FOUR PEOPLE YOU SEE AROUND YOU IS AN
ONLINE SHOPPER.
WHAT IS
CYBERSECURITY
?
CYBER SECURITY REFERS TO THE BODY OF
TECHNOLOGIES, PROCESSES, AND
PRACTICES DESIGNED TO PROTECT
NETWORKS, DEVICES, PROGRAMS, AND
DATA FROM ATTACK, DAMAGE, OR
UNAUTHORIZED ACCESS. CYBER SECURITY
MAY ALSO BE REFERRED TO AS
INFORMATION TECHNOLOGY SECURITY.
CYBERSECURITY CONCERNS
COMMON CYBER SECURITY ISSUES THAT HAPPEN IN E-COMMERCE PLATFORMS:
■ THE RISK OF HACK ATTACKS
■ PHISHING SCAMS
■ FAKE ONLINE STORES
■ IDENTITY THEFT
■ FAKE APPS
“TODAY, AS THE WORLD GRAPPLES WITH AN UNPRECEDENTED PANDEMIC IN
THE FORM OF COVID-19, HACKERS ARE TRYING TO TAKE ADVANTAGE OF THE
RAPID CHANGES HAPPENING ACROSS VARIOUS E-COMMERCE SOURCES.”
“GROWING CYBERSECURITY
CONCERNS IN E-COMMERCE
PLATFORMS DUE TO SHIFT IN
CONSUMER BEAHVIOUR AMIDST
COVID-19”
THE TITLE OF THE PAPER
OBJECTIVES OF THE PAPER
1. OBJECTIVES
1.1 WHY WE CHOSE THE TOPIC?
REASONS FOR CHOOSING THE TOPIC:
■ BECAUSE OF ITS IMMEDIATE RELEVANCE TO THE PRESENT PANDEMIC
SITUATION PREVAILING IN THE WORLD.
■ BECAUSE OF OUR KEEN INTERESTS TOWARDS UNDESTANDING THE E-
COMMERCE PLATFORMS.
■ TO EXPLORE WHAT IS THE CURRENT THREATS THAT THE EVERYDAY
PEOPLE ARE FACING.
■ TO FIGURE OUT HOW THE SITUATION SHOULD BE HANDLED AND HOW
CAN WE ALLEVIATE THE IMMINENT THREATS WE ARE FACING.
1. OBJECTIVE OF THE PAPER
1.2 WHAT WE WANT TO ANALYSE IN THE PAPER?
■ COVID-19 HAS ALREADY HAD A MASSIVE IMPACT IN THE WORLD.
SOCIETY WILL MOST LIKELY NEVER BE THE SAME AFTER THIS, SO “HOW
WE CAN USE THE KNOWLEDGE OBTAINED THROUGHOUT THE PANDEMIC
FOR A BETTER FUTURE”
■ TO ANALYSE THE CONSUMER BEHVUOIR PATTERN IN ONLINE SHOPPING
BEFORE AND AFTER COVID 19.
■ TO ANALYSE CYBERSECURIY RISKS FACED BY E-COMMERCE PLATFORMS.
OUTCOMES/RESULTS OF THE STUDY
(EXPECTED TO BE)
■ CYBER SECURITY AWARENESS IS SOMETHING THAT IS STILL MASSIVELY
LACKING IN SOCIETY, AND UNFORTUNATELY SOCIETY HAS NOW BEEN FORCED
TO BE MORE VIGILANT.
■ THE TIME IS NOW TO FOCUS ON CYBER SECURITY EDUCATION, AS IT IS RIGHT
NOW WHERE IT IS MOST NEEDED.
■ SECURITY EDUCATION HAS TO BE MORE THAN PROVIDING INFORMATION TO
USERS – IT NEEDS TO BE TARGETED,ACTIONABLE, DOABLE AND PROVIDE
FEEDBACK.
■ EMPHASIS IS NECESSARY ON DIFFERENT CULTURAL CONTEXTS AND
CHARACTERISTICS WHEN CREATING CYBER SECURITYAWARENESS CAMPAIGNS.
■ TO PROMOTE DIGITAL TRUST AMONG THE PEOPLE AND ENCOURAGE THEM TO
BE AWARE OF THE PROCESS