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Introduction to Blogging Essentials

A blog is a discussion or informational site published online consisting of discrete entries displayed in reverse chronological order. Most blogs are primarily textual, although some focus on art, photographs, videos, music, or audio. Blogging grew in popularity in the late 1990s with the advent of web publishing tools. By the end of 2011, Nielsen tracked over 181 million blogs worldwide, up significantly from 36 million in 2006. The typical blogger is educated, between 18-44 years old, and active on other social media as well as maintaining a long-term blog.

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490 views13 pages

Introduction to Blogging Essentials

A blog is a discussion or informational site published online consisting of discrete entries displayed in reverse chronological order. Most blogs are primarily textual, although some focus on art, photographs, videos, music, or audio. Blogging grew in popularity in the late 1990s with the advent of web publishing tools. By the end of 2011, Nielsen tracked over 181 million blogs worldwide, up significantly from 36 million in 2006. The typical blogger is educated, between 18-44 years old, and active on other social media as well as maintaining a long-term blog.

Uploaded by

Vamsi Peketi
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as PPTX, PDF, TXT or read online on Scribd
  • Introduction to Blogging
  • What is Blogging?
  • What's in a Blog?
  • The Blogosphere
  • Who’s Blogging?
  • Reasons for Blogging
  • What is It? Blogging
  • Why Blog?
  • Getting Your Blog Online

An introduction to

blogging
What is blogging?
• It’s more than people putting up pictures of
what they’re eating!
A blog (a contraction of the words web log) is a discussion or
informational site published online and consisting of discrete entries
("posts") typically displayed in reverse chronological order.
Wikipedia

• The emergence and growth of blogs in the late


1990s coincided with the advent of web
publishing tools that facilitated the posting of
content by non-technical users.
What’s in a blog?
• Most blogs are primarily textual, although some
focus on art (art blogs), photographs
(photoblogs), videos (video blogs or "vlogs"),
music (MP3 blogs), and audio (podcasts).
• Microblogging is another type of blogging,
featuring very short posts (i.e. Twitter /
Facebook).
The Blogosphere

Blogs are sometimes overlooked as a significant source of online buzz in comparison


to social networking sites, yet consumer interest in blogs keeps growing. By the end
of 2011, Nielsen tracked over 181 million blogs around the world, up from 36 million
only five years earlier in 2006.
Nielsen, 2012
Who’s blogging?
65% of bloggers are 18-44 years old. 30% are 25-34.

1/3 2/3

Bloggers are well-educated: 7 out of 10 bloggers have gone to college, a


majority of whom are graduates

Bloggers are active across social media: they're twice as likely to


post/comment on consumer-generated video sites like YouTube, and
nearly three times more likely to post in Message Boards/Forums within
the last month

70% of bloggers have been active more than 2 years. 20% of all bloggers
have been active more than 6 years.
Who’s blogging?
>60%
What Is It?

BLOGGING
 Blogs are found on the Internet.
 The term “blog” is short for web log.
 A blog is a series of entries, or posts created by
someone, stored in chronological order, are searchable,
and allows readers to comment on your content.
 The first “blogger” was a man named Dave Winer and his
blog Scripting News has been in existence since 1994;
you can find it at [Link].

HENDERSON COUNTY LIBRARIES,


NC
Presented by
Why Blog?

BLOGGING
To share information
 Personal – blog as a journal
 Professional – blog as a product

As part of their work


 Journalists – blogs as news outlets
 Businesses – blogs as advertising
HENDERSON COUNTY LIBRARIES,
NC
Presented by
What’s in a blog?
• Most blogs are primarily textual, although some
focus on art (art blogs), photographs
(photoblogs), videos (video blogs or "vlogs"),
music (MP3 blogs), and audio (podcasts).
• Microblogging is another type of blogging,
featuring very short posts (i.e. Twitter /
Facebook).
The Blogosphere

Blogs are sometimes overlooked as a significant source of online buzz in comparison


to social networking sites, yet consumer interest in blogs keeps growing. By the end
of 2011, Nielsen tracked over 181 million blogs around the world, up from 36 million
only five years earlier in 2006.
Nielsen, 2012
Who’s blogging?
65% of bloggers are 18-44 years old. 30% are 25-34.

1/3 2/3

Bloggers are well-educated: 7 out of 10 bloggers have gone to college, a


majority of whom are graduates

Bloggers are active across social media: they're twice as likely to


post/comment on consumer-generated video sites like YouTube, and
nearly three times more likely to post in Message Boards/Forums within
the last month

70% of bloggers have been active more than 2 years. 20% of all bloggers
have been active more than 6 years.
Who’s blogging?
>60%
How to Blog
Getting Your Blog Online
Sign up with one of these free services
BLOGGING
 WordPress: [Link]
 Blogger (Blog Spot): [Link]
 VOX: [Link]

HENDERSON COUNTY LIBRARIES,


NC
Presented by

An introduction to blogging
What is blogging? • It’s more than people putting up pictures of what they’re eating! • The emergence and growth of blogs in
What’s in a blog? • Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), vid
The Blogosphere Blogs are sometimes overlooked as a significant source of online buzz in comparison to social networking sit
Who’s blogging? 65% of bloggers are 18-44 years old. 30% are 25-34. 1/3 2/3 Bloggers are well-educated: 7 out of 10 bl
Who’s blogging? >60%
HENDERSON COUNTY LIBRARIES, NC Presented by Michele von Boeck BLOGGING What Is It?  Blogs are found on the Internet.  The
HENDERSON COUNTY LIBRARIES, NC Presented by Michele von Boeck BLOGGING Why Blog? To share information Personal – blog as a
What’s in a blog? • Most blogs are primarily textual, although some focus on art (art blogs), photographs (photoblogs), vid
The Blogosphere Blogs are sometimes overlooked as a significant source of online buzz in comparison to social networking sit

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