Sector Of Tourism

Industry
CHAPTER 2 DTM1013 FUNDAMENTAL OF TOURISM & HOSPITALITY
TRANSPORTATION

Definition Function Element

• The • One of the • The way
movement of transit • The terminal
people and between • The vehicle
goods from generating • The motive
one location regions & the power
to another tourist
destination
regions
Modes of Transportation

Jet Car Ship

Air

Ground/Land

Water/Sea
• • •
• Airplane • Bus • Submarine
• Helicopter • Train • Jet Ski
• Rocket • Bicycle • Canoe
• Hot Air • Animals
Balloon
The Factor that affect Visitor’s Choice

Availibility Time &

of Services Distance

Frequency
Cost
of Services

Comfort
Accommodation

 Facilities for the lodging of visitors to a

destination.
 The most common forms are hotels, motels, campgrounds, bed and
breakfast (B&Bs), dormitories, hostels, and the homes of friends and
relatives.
Accommodation

Store their
Sleep
Tourist spend more luggage
than 24 hours in a
place away from
home.
This mean they need somewhere to:

Relax Eat
Type of Accommodation
• It provide rooms to sleep • A small house with rooms • A living and sleeping area, • A detached building with
in, meals on full board or to sleep in and often a bed usually in a block. kitchen, bathroom and
half board and sometimes and breakfast service • It usually has kitchen and sleeping facilities, often
leisure facilities shower facilities surrounded by private land
and sometimes with a
swimming pool

Guest
Hotel House Apartment Villa

• A detached unit, often • It has similar facilities to a • Tents are usually canvas • People on cruise ships
made of materials like chalet but generally has and can be either carried sleep in cabins with
wood, with similar self- wheels so that it can be by tourist or else set up on bathrooms.
catering and shower moved to a different site site by the owners of a • Meals, leisure facilities and
facilities to an apartment camp site. entertainments are
• Facilities are often in a provided for everyone on
central block which all the ships.
people on the camp site
can use.

Cruise
Chalet Caravan Tent Ships
 Type of Hotel
• An establishment that provides overnight accommodation, goods and services to the transient public or temporary
Commercial guest needing accommodation for a few nights. Example: Hilton, Kuala Lumpur
Hotel

• In contrast to transient hotels, some hotels have traditionally provided accommodation for long-term guest –
Residential individuals who consider the hotel as their temporary or permanent home. Example: Ascott, Kuala Lumpur.
Hotel

• Lodging establishments that feature recreational activities for guests. These activities may be strictly for
Resort Hotel enjoyment, health purpose or both. Example: pelangi Beach Resort Langkawi, Malaysia.

• Hotels located near an airport catering to short stopovers or passengers of cancelled flights, providing limousine
Airport with pick-up schedules. Example: Pan Pacific KLIA.
Hotel

• Lodging facilities for cost-conscious travelers. Example: Formula 1, France.

Economy
Hotel

• Transient hotel that house gaming casinos. They also provide lavish entertainment-nationally known artist and
Casino Hotel professionally staged shows-as-added attractions. Example: Genting Hotels.
Classification of Facility

Guest
Price
Type

Style &
Locatio
Functio
n
n
Guest Type

Business
• They are travelling for business
purpose & include convention
attendees, association
Guests professionals, or corporate
managers.

Leisure
• They can range from single
individuals to groups of family and
friends.
Guests
Subcategories Guest (Type of Stay)
• A walks in is a guest without a reservation
Walk-in

• An individual traveler with a reservation, staying in a hospitality property for

Transient
a maximum of 30 consecutive days.

• An individual or group traveler with a reservation made with a corporate rate

Corporate
negotiated between the hotel and the guest company.

• A traveler who receives a special rate negotiated between the group and the
hotel. Group traveler can be corporate or SMERF which means social, military,
Group educational religious or fraternal.
Price
Budget / • Inexpensive hotels with
limited services.

Economy
• They offer a standard
sleeping room and bath
• Standard sleeping rooms &
baths
Mispriced • These facilities have more
rooms, amenities & food and
beverage options.
• Combines desirable location
with a full array of features
Upscale and services, such as full-
service dining, recreation,
and meeting space.
Location
• Usually located in private or secluded areas.

Resorts
• They provide a variety of recreational offerings to their guest,
ranging from multiple pool, tennis court and golf courses to
less structured offering such as walking trails, beaches, and
bike paths.

• Travelers may use airport hotel night before taking an early

Airport flight for an extended vacation.

• Passengers who may be stranded due to weather and other
unforeseen circumstances, also use airport hotels.

Highway
• Roadside properties attract transient guest travelling to a final
destination.
• The typical length of stay is one night.
Location (Cont…)

• City properties located in downtown areas

cater to business, convention, and leisure

Downtown travelers.
• Most of this lodging facility is in desirable
locations near theater, office shopping and
fine dinning sites.

Conference • It cater to guests attending large

Centers meetings or trade shows.

Style & Function

All Suite
Provide large guest rooms, complete with separate living-rooms areas.

Extended Stay
- Similar in nature to all-suite properties.
- Provide additional space as well as more extensive kitchen areas.

Bed-and-Breakfast (B&Bs)
- Offer to 3 to 12 sleeping rooms with baths and outstanding personal service.
- Breakfast included in the price; however no traditional-on-site restaurant is available.
Style & Function
 Spas
 Refers to resort with natural hot-water springs.
 Offering a variety of health-related services, such as yoga, massage, fitness, and stress reduction
techniques.
 On site food service can range from gourmet cuisine to low fat diet food
 Boutique Hotels
 Offer guests a variety of interior styles, atmosphere, and image.
 Vacation Properties
 Known as time shares, allow guests the opportunity to purchase a fully furnished accommodation for a
specific time period.
 Retreat Centers
 Known as time shares, allow guests the opportunity to purchase a fully furnished accommodation for a
specific time period
Food
&
Beverage

Food and beverage service is the “food flow” (from the

purchasing of the food to service to the customer)
mainly concerned with the delivery and presentation
of the food to customer, after completion of the food
production
Food Service Locations
Food and beverage operations are divided into TWO general categories:

Commercial Sites On-Site Facility

• Full Service Restaurant - • Primary / Secondary School
Fine Dining - • Colleges & University
Casual Dining • Health-Care Facilities
• Limited-Service Facilities - • Business & Industry
Quick-Service Restaurant • Military
• Specialty Restaurant - • Airlines & Airport
Theme, Ethnic, Pizza, Chicken, Steak,
Seafood and Hamburger
• Correctional Facilities
• Convenience Stores.
Full Service Restaurant
Fine Dining
• Also know as “white tablecloth”,
Establishments distinguish
themselves by price, service,
ambience, location and menu
offering.
Casual Dining
• As part of the fastest-growing
segment of the hospitality industry,
it has adapted to suit the needs of
middle-class, baby boomer, and
family markets.
Limited Service Facilities
Quick Service Restaurant
Known as fast food
A restaurant offering speedy
basic services, convenience, and
consistent quality at low prices.
Specialty Restaurant

Theme Ethnic Pizza

The best example of The increasingly diverse The convenience of
creating a concept and offering of ethnic delivery has made pizza
tailoring the menu, restaurant reflects the restaurants a favor with
ambiance, and décor to growing diversity of busy people, families,
a particular market population and late-night dinners
Specialty Restaurant

Chicken Steak Hamburger

Chicken meals offer Mid-priced, casual, and Hamburger chains
diversity at moderate upscale steakhouse chains represent a substantial
prices. have also benefits from portion of the limited-
Example: Texas Chicken renews demand for steak. service market.
Example: Burger King

Seafood
As healthful alternative to
meat & chicken, seafood is
popular choice
Tourist attractions
Attraction provide the single most important reason for
leisure tourism to a destination
 Cultural
Attractions

Attractions
Natural
Attractions

Events

Recreation

Entertainment
 Cultural Natural
Attraction Attractions
Historical Architectural
Sites Landscape Flora

Cuisine Architecture Seascape Fauna

Industrial
Monuments Parks Coasts
Sites

Museums Ethnic Mountains Island

Concerts Theater
 Events Recreation Entertainment
Attractions

Mega Trade Sight- Golf Theme Casinos

Events Events seeing Parks

Community Amusement
Corporate Swimming Tennis Parks Cinemas
Events

Religious Shopping Performing

Festivals Events Hiking Biking Facilities Arts Centers

Sports
Sports Snow Complexes
Events Sports
Recreation & Adventure
Recreational activities
provide fun, relaxation,
excitement, social
interaction and
challenges.

Adventure travel offer a

broad spectrum of
outdoor tourist activities.
There may be various
risk which must be
overcome by the
participant.
Commercial Recreation

Any recreational activity

for which are guest pays
a fee.

Amusement park, theme

park, water parks, zoo’s,
aquarium, museums,
private clubs and family
entertainment center's
offer recreational
activities.
Public Recreation

It either free or paid

recreation that takes
place on state and
federal lands in city, state
or national parks.

Monuments, seashores,
historic sites and national
parks and preserves are
all included in this
category.
Other Types of Recreation
• Therapeutic Recreation
• Activities to help a person emotional, mental or physical health

• Outdoor Recreation
• White-water rafting, kayaking, canoeing, camping and hiking, skiing and
snowboarding

• Military Recreation
• Services clubs, movies, craft, hobbies and youth and family activities

• Community Programs
• Voluntary and often membership based

• Campus Program
• Clubs offer skiing, hiking, swimming, drama, dance, music and film activities
MICE
Meetings, Incentives, Conferences, and Exhibitions
A form of tourism largely associated with business purposes.
 Meeting

An event where the primary

activity of the attendees is to
attend educational sessions,
participate in meetings and
discussions, socialize, or
attend other organized events.

Designed to bring people

together for purpose of
exchanging information.
Types of Meetings

Clinic Forum Seminar Symposium Workshop

A workshop type An assembly for the A lecture and a An event at which a A small group led by
education experience discussion of common dialogue that allow particular subject is facilitator or trainer.
in which attendees concerns. participants to share discussed by experts
learn by doing. experiences in a and opinion are
particular field. gathered. It generally includes
Usually experts in a exercises to enhance
A clinic usually given field take skills or develop
involves small groups opposite sides of an A seminar is guided knowledge in specific
interacting with each issue in a panel by an expert topic.
other on an discussion, with discussion leader,
individual basis. liberal opportunity and usually thirty or
for audience fewer persons
participation participate.
Meeting Room Setup Style

Theater Style Classroom Boardroom

Style Style

U-Shaped Banquet Cocktail

Rounds setup
Incentive Travel

A trip offered as prize or bonus, usually for superior sales

performance
 Many Corporation use incentive to motivate their
employees to greater achievement.
 Planning an incentive program includes setting goals,
designing performance measurement instrument
communicating goals and standards, choosing
appropriate rewards, and celebrating achievement.
Conferences

A gathering of
individuals who
meet at an
arranged place
and time in order
to discuss or
engage in some
common interest.
Exhibitions
An organized presentation and display of a selection items. Exhibition
usually occur within museums, galleries and exhibition halls.
Travel Trade

Includes those
organizations, firms,
and individuals that
provide various
elements of the total
travel experience.
 Travel Agents

A middleman – a business or person

selling the travel industry’s individual
parts or a combination of the parts
to the consumer.

Acting on behalf of the client,

making arrangements with suppliers
of travel, and receiving a
commission from the suppliers
and/or a fee from the client.
Tour Wholesaler
 Also called TOUR OPERATOR
 The tour wholesaler puts together a tour and all of its components and sells
the tour through his/her own company, through retail outlets, or through
approved retail travel agencies.
 Offer vacation packages to the travelling public at prices lower than an
individual traveler can arrange because wholesaler can buy services such as
transportation, hotel rooms, sightseeing services, airport transfers, and
meals in large quantities at discounted prices.