Analytic Hierarchy Process (AHP)
MCDM Technique developed by Thomas L Saaty
Need ?
Standard Questionnaire
Relative Comparison among elements
Attempt complex hierarchical models
Consistency Measure
Related to
Structural Equation Modeling – No Relative
Comparison
Conjoint Analysis – Higher and complex
combinations are difficult
Process
Input – Subjective Opinion, Actual Measurement (Price,
Weights); provide judgments about the relative importance of
each criterion and then specify a preference for each decision
alternative on each criterion
Output – Prioritized ranking indicating the overall preference
for each of the decision alternatives, Consistency Index
Process –
Build hierarchical model (Crit, Sub Crit, Alt)
Obtain pair wise comparison matrix (for each element)
Obtain synthesized matrix
Find priority vector and normalized ranking vector
Calculate Eigen max and consistency index
Check consistency ratio
Questionnaire
Rank the relative importance of following factors of
investing in stock market
Returns
Risk
Liquidity
Build Hierarchical model
Relative Choice Criteria Scale
Return or Risk Return 3
Risk or Liquidity Risk 5
Return or Liquidity Return 7
No of comparisons =n(n-1)/2
Scale
Relative Choice Criteria Scale
Return or Risk Risk 3
Return or Liquidity Risk 5
Risk or Liquidity Return 7
Relative Choice Criteria Scale
Return or Risk Risk 3
Return or Liquidity Return 5
Risk or Liquidity Risk 7
Factor Factor Weighting Score Factor
More Importance than Equal Less Importance than
Return 9 8 7 6 5 4 3 2 1 2 3 4 5 6 7 8 9 Risk
Return 9 8 7 6 5 4 3 2 1 2 3 4 5 6 7 8 9 Liquidity
Risk 9 8 7 6 5 4 3 2 1 2 3 4 5 6 7 8 9 Liquidity
Return Risk Liquidity
Return 1 1/3 5
Risk 1 7
Liquidity 1
Complete matrix
aij = 1/aji
Pairwise Comparison Matrix and Synthesized Matrix
Pairwise Comparison Matrix
Return Risk Liquidity
Return 1 .33 5
Risk 3 1 7
Liquidity .20 .14 1
Normalized with 1 as
Total 4.2 1.48 13
the most imp factor
Synthesized Matrix
Return Risk Liquidity Total Priority Ranking
Vector Vector
Return 1/4.2 .33/1.48 5/13 .85 .28 .44
Risk 3/4.2 1/1.48 7/13 1.93 .64 1
Liquidity .2/4.2 .14/1.48 1/13 .22 .07 .11
Total 1 1 1 1
Consistency Index and Ratio
λ max
1 0.33 5 0.28 0.21 0.35 0.84 .84/.28 3.00
0.28 3 + 0.64 1 + 0.07 7 = 0.84 + 0.64 + 0.49 = 1.97 1.97/.64 3.08
0.2 0.14 1 0.06 0.09 0.07 0.22 .22/.07 3.08
Total 9.16
PV 9.16/3 3.05
Consistency Index and Ratio
n 1 2 3 4 5 6 7 8 9 10
R 0 0 .58 .9 1.12 1.24 1.32 1.41 1.45 1.49
I
Inference
Risk is considered to be the most important
criterion followed by return and liquidity when
investing in a stock market
Since consistency ratio is smaller than10%,
subjective evaluation of preference for stock
market investment is consistent.
Complex Models
2 level Model
Pair wise matrix, synthesized matrix, priority and ranking vectors for
criteria – Others
Pairwise Comparison Matrix Synthesised Matrix Priority Ranking
O1 O2 O3 O4 O5 O1 O2 O3 O4 O5 Total Vector Vector
O1 1.00 1.60 1.00 1.90 0.65 0.21 0.21 0.21 0.21 0.21 1.07 0.21 0.65
O2 0.63 1.00 0.63 1.19 0.41 0.13 0.13 0.13 0.13 0.13 0.67 0.13 0.41
O3 1.00 1.60 1.00 1.90 0.65 0.21 0.21 0.21 0.21 0.21 1.07 0.21 0.65
O4 0.53 0.84 0.53 1.00 0.34 0.11 0.11 0.11 0.11 0.11 0.56 0.11 0.34
O5 1.54 2.46 1.54 2.92 1.00 0.33 0.33 0.33 0.33 0.33 1.64 0.33 1.00
4.69 7.50 4.69 8.91 3.05 1.00 1.00 1.00 1.00 1.00 5.00 1.00
Construct matrices and compute vectors for all criteria – fin, tech and
env.
Pairwise Comparison Matrix Synthesised Matrix Priority Ranking
F T E O O1 O2 O3 O4 Total Vector Vector
F 1.00 0.65 0.83 1.07 0.21 0.21 0.21 0.21 0.85 0.21 0.64
T 1.54 1.00 1.28 1.65 0.33 0.33 0.33 0.33 1.32 0.33 1
E 1.20 0.78 1.00 1.29 0.26 0.26 0.26 0.26 1.03 0.26 0.79
O 0.93 0.61 0.78 1.00 0.20 0.20 0.20 0.20 0.80 0.20 0.61
4.67 3.04 3.89 5.01 1.00 1.00 1.00 1.00 4.00 1.00
Contd.
Global Priorities
GP of O1 = PV of O1 * PV of Others = .21 *.20 = .42
Factors Relative Imp Rank
F1 .02 14
F2 .96 1
F3 .10 13
F4 .23 11
T1 .25 9
T2 .58 4
E1 .13 12
E2 .78 3
E3 .85 2
O1 .42 7
O2 .36 8
O3 .56 5
O4 .45 6
O5 .25 9
Another Model (with alternatives)
Pairwise Comparison Matrix Synthesised Matrix
Cost S1 S2 S3 S1 S2 S3 Total Priority Vector
S1 1.00 0.33 1.00 0.20 0.21 0.17 0.58 0.19
S2 3.00 1.00 4.00 0.60 0.63 0.67 1.90 0.63
S3 1.00 0.25 1.00 0.20 0.16 0.17 0.52 0.17
5.00 1.58 6.00 1.00 1.00 1.00 3.00 1.00
Pairwise Comparison Matrix Synthesised Matrix
Display S1 S2 S3 S1 S2 S3 Total Priority Vector
S1 1 2 0.5 0.29 0.33 0.27 0.89 0.30
S2 0.5 1 0.33 0.14 0.17 0.18 0.49 0.16
S3 2 3 1 0.57 0.50 0.55 1.62 0.54
3.5 6 1.83 1.00 1.00 1.00 3.00 1.00
Pairwise Comparison Matrix Synthesised Matrix
Battery S1 S2 S3 S1 S2 S3 Total Priority Vector
S1 1 3 2 0.55 0.43 0.60 1.58 0.53
S2 0.33 1 0.33 0.18 0.14 0.10 0.42 0.14
S3 0.5 3 1 0.27 0.43 0.30 1.00 0.33
1.83 7 3.33 1.00 1.00 1.00 3.00 1
Pairwise Comparison Matrix Synthesised Matrix
Storage S1 S2 S3 S1 S2 S3 Total Priority Vector
S1 1 1 0.25 0.17 0.17 0.17 0.50 0.17
S2 1 1 0.25 0.17 0.17 0.17 0.50 0.17
S3 4 4 1 0.67 0.67 0.67 2.00 0.67
6 6 1.5 1 1 1 3 1
Pairwise Comparison Matrix Synthesised Matrix
C D B S C D B S Total Priority Vector
C 1 0.33 0.25 0.5 0.10 0.17 0.05 0.06 0.39 0.10
D 3 1 3 4 0.30 0.52 0.66 0.47 1.95 0.49
B 4 0.33 1 3 0.40 0.17 0.22 0.35 1.14 0.29
S 2 0.25 0.33 1 0.20 0.13 0.07 0.12 0.52 0.13
10 1.91 4.58 8.5 1.00 1.00 1.00 1.00 4.00 1.00
Global Priorities
S1 Cost .19*.10 0.02
S2 Cost .63*.10 0.06 S1 0.34
S3 Cost .17*.10 0.02 S2 0.20
S1 Display .30*.49 0.14 S3 0.46
S2 Display .16*.49 0.08
S3 Display .54*.49 0.26 C C B BC Ratio
S1 Battery .53*.29 0.15 S1 549 0.35 0.34 0.95
S2 Battery .14*.29 0.04 S2 450 0.29 0.20 0.71
S3 Battery .33*.29 0.10 S3 550 0.36 0.46 1.30
S1 Storage .17*.13 0.02 1549
S2 Storage .17*.13 0.02
S3 Storage .67*.13 0.09
Completed Model
Aggregation
Aggregateindividual judgments to form an
average pairwise comparison matrix using
geometric mean
Definition
AHP makes judgments on pairs of elements with
respect to a controlling element to derive ratio
scales that are then synthesized throughout the
structure to select the best alternative.
Softwares
Excel Templates
Superdecisions
Expert Choice
Priest
MakeItRational
What else?
RII(relative Imp Index)
Fuzzy AHP
Agreement Analysis